1966 Rolex Submariner Chronometer Ad

1966 

Rolex Submariner Chronometer Ad

Handsome In A Big, Brawny, Uniquely Rolex Sort Of Way

Everything-proof to an ocean depth of 660 feet

Yachting Magazine: March 1966

One of my favorite features on Jake's Rolex World is exploring vintage Rolex magazine ads, and this one is just stunning and eye-opening in an amazing way!!! Why am I so fascinated with older Rolex ads like this 1966 Rolex Submariner ad from March of 1966? Because it conveys Rolex design intent and ethos, and it is just so cool, innovative and authentic. 

Rolex history is just so incredible!!! To put things in a proper context, consider the fact this ad came out only 12 years after the Rolex Submariner had been on the market–that's a half-century ago!!!

Be The Girl From SMASH

...Rolex Hotness...

Be The Girl From SMASH

Sideways GMT-Master

1966 

Just when I thought I had seen it all, I can across this amazingly cool Rolex Magazine ad that is very salty and Austin Powersesque. Groovy Baby, YEAH!!! That being said, there is one really screwy Rolex related detail on the models GMT-Master and if you look closely, her dial and crystal have somehow been rotated 90 degrees clockwise. Hmmnnn!?!!

To be completely transparent, I am still trying to wrap me head around the whole "BE THE GIRL FROM SMASH (smart, mean, and sassy he-hunters :-): AND DARE TO GET YOUR MAN, with the dangerous shades of Angel Face. "he-hunters", those must be her pronouns...

1966 Lady-Date Rolex Ad Some People Want More Than Just A Pretty Face

...Vintage Rolex Hotness...

1966 Lady-Date Rolex Ad

Some People Want More Than Just A Pretty Face

I have a couple interesting observations about this ad which was published the years I was born. First, it says, "Once upon a time, a ladies' watch was a little frilly thing." 

This is kind of funny, because the vast majority of women who purchase Rolex watches today don't wear the smaller size Rolex pictured in the ad. Also, it is interesting to note that in the bottom right hand of the ad, it says (Founder: H. Wilsdorf), which is probably the latest Rolex ad I recall seeing that mentions him, despite the fact he had passed away six years prior to this ad being published.