Sunday, March 18, 2012

Kaz Hirai New CEO Of Sony

...Rolex Coolness...

Kaz Hirai
Sony CEO

Rolex Daytona

The photo below of new Sony CEO, Kaz Hirai was taken by Asa Mathat at the All Things D conference. Kaz Hirai is wearing his Rolex Daytona.

Stainless Steel & Platinum Yacht-Master Cobalt Blue Dial!!!

...Rolex BaselWorld 2012 Coverage...

...Rolex Introduces...

Stainless Steel & Platinum Yacht-Master
Cobalt Blue Sunray Dial!!!
[40mm: Reference 116622]

As my dearly departed friend J.J. Irani once said "Now that's what I'm talking about!!!!!" Like so many people in the online Rolex community, I really miss J.J., and I am certain he would absolutely love this watch. All I can say is "Thank God!!!!" I have loved the stainless steel and platinum Rolex Yacht-Master for so long, but I could never get into it because it lacked contrast. I just looked too washed-out and Albino to me.

I used to own a yellow-gold Yacht-Master with the blue sunray dial. I loved that watch, and I can't tell you how many times I wished Rolex would make the stainless and platinum Yacht-Master with the same dial, and finally they did!!!!!!!! Finally!!!!!! Bravo Rolex!!!! Bravo!!!!! Bravo!!!!!!

Rolex updated the Yacht-Master case significantly. They gave it a Super-Case, and made the bezel solid platinum. I think on the older model, the bezel had a platinum bezel insert, with a stainless steel bezel.

One of the interesting things about Rolex updating the Yacht-Master, is that the previous model was the first Rolex sports watch to bring back the Maxi Markers and Fat-Hands, but it lacked the Super-case. So it was more modern and ahead of its time, but started looking a little dated as all the other Rolex models gained the Super-Case. That is why it is so nice to see the Yacht-Master back up to parity with its Rolex Sport watch brethren.

Of course, I really love the whole Red, white, and blue vibe of the new Yacht-Master. I'll bet you if Steve McQueen was still alive he would love this watch!

My pal Percy, who is a co-owner of the German Rolex forum, took this photo at BaselWorld 2012 in Switzerland of the new stainless and platinum Rolex Yacht-Master models, and as you can see, how much the cobalt blue sunray dial blows away the platinum dial. The platinum dial version has no contrast and looks washed-out to me, where the cobalt blue looks totally poppin'!!!

Jocke is a fellow Rolex fanatic and he took this great photo of the all-new Yacht-Master at BaselWorld 2012. You can learn more about the design history of the Rolex Yacht-Master, and learn about how it evolved from the Rolex Submariner by checking out my article named Yacht-Master Origins and History.