Tuesday, September 08, 2026
Thursday, July 09, 2026
Rolex Fashion Shot of the Day: Uli's LV Submariner...
Uli's LV Rolex Submariner
Tuesday, June 30, 2026
Studio Shot of the Day...LV Submariner Prototype
...Studio Shot of the Day...
LV Submariner Prototype
The "Studio Shot of the Day" featuring the Rolex 50th Anniversary LV Submariner prototype is a captivating glimpse into horological history. This prototype, identifiable by the springbar holes on the outside of the case, represents a unique chapter in the evolution of the iconic Submariner line. Unlike the production model of the ref. 16610LV, which lacks these external springbar holes, this prototype showcases a design element that was ultimately not carried forward. These holes, used for securing the bracelet, hint at Rolex's iterative design process, where functionality and aesthetics are meticulously refined.
The 50th Anniversary LV Submariner, affectionately nicknamed "Kermit" for its vibrant green bezel, was introduced in 2003 to celebrate the Submariner’s debut in 1953. The green bezel, a bold departure from the traditional black, paired with a black "Maxi" dial featuring enlarged luminous indices and "Fat Hands," exudes a sporty yet charismatic vibe. This prototype likely served as a testbed for these distinctive features, which made the Kermit a collector’s favorite for its blend of timeless Rolex design and playful color. The green hue, inspired by Rolex’s brand color and reminiscent of their signature green boxes, adds an aquatic and adventurous flair, perfectly aligning with the Submariner’s diving heritage.
What makes this image particularly fascinating is its rarity. Prototypes like this one are seldom seen, as Rolex is notoriously secretive about its development process. The presence of springbar holes suggests a design still in flux, offering a rare peek into Rolex’s craftsmanship before the final 16610LV reached production. This model, crafted in 904L stainless steel with a 40mm Oyster case, 300m water resistance, and powered by the Calibre 3135, became a neo-vintage icon during its seven-year run from 2003 to 2010. The prototype’s unique case design underscores the meticulous attention to detail that defines Rolex’s pursuit of perfection.
For enthusiasts, the LV Submariner’s appeal lies in its balance of innovation and tradition. The green bezel, initially priced at $4,250 in 2003, not only marked a milestone but also set a precedent for colorful Submariner variants like the "Hulk" and "Starbucks." This prototype, with its distinct case feature, elevates the Kermit’s allure, making it a standout in Rolex’s storied legacy and a personal favorite for its vibrant, enduring charm. The original LV Submariner remains my favorite Rolex model ever produced.
Tuesday, March 03, 2026
50th Anniversary Rolex LV Submariner
Wednesday, August 21, 2024
Rolex Lume Shot of the Day: LV Lumepower...
Tuesday, January 18, 2022
Rolex Macro Shot of the Day: Green Is Good...Ya, Ya!!!
Wednesday, February 22, 2017
Thursday, April 07, 2016
The Very First LV Rolex Submariner Prototype Reference 16610 LV: Mark 0
Wednesday, February 24, 2016
Rolex Hotness: Ingrid Hoffman-LV Submariner...
Ingrid Hoffman



Wednesday, October 01, 2014
Tuesday, July 22, 2014
Friday, September 13, 2013
Saturday, August 03, 2013
Prototype Rolex LV...
Prototype Rolex 50th Anniversary LV Submariner
Tuesday, May 15, 2012
...Rolex Wrist Shot Of The Day... Marcus' LV Submariner On A Kangaroo NATO Strap
On A Kangaroo NATO Strap
Thursday, November 17, 2011
William Ford Chairman Of The Ford Motor Company Stainless Steel Rolex Submariner



Thursday, December 02, 2010
Rolex Studio Shot Of The Day Hannes Sprite LV Submariner
Monday, March 15, 2010
Tuesday, February 09, 2010
Rolex Studio Shot Of The Day: LV Submariner Seahorse
Wednesday, January 13, 2010
Rolex Macro Shot Of The Day: Harold's LV Submariner
































































