Tuesday, August 29, 2023

Rolex and the U.S. Open

Rolex and the U.S. Open

In my mind, nothing represents the end of summer more than the annual advent of the U.S. Open Tennis match—even more than Labor Day. Rolex is no stranger to professional tennis around the world, and they recently put up brilliant Tennis Microsite on Rolex.com, which I recommend checking out. Rolex beautifully articulates the value proposition of the U.S. Open:

The electrifying ambience of the New York summer provides the backdrop to the fourth and final Grand Slam tournament of the tennis season. In the ultra-charged atmosphere of the USTA Billie Jean King National Tennis Center, players must dig deep into their well of resources and feed off the energy of the exuberant crowds to emerge victorious.

Rolex’s long-standing relationship with tennis dates back more than 40 years, to 1978, when it became the Official Timekeeper of The Championships, Wimbledon. Its support for the game now extends to all four Grand Slam® tournaments – the Australian Open, Roland-Garros, Wimbledon and the US Open – as well as legends of the sport such as Rod Laver, Chris Evert and Swiss phenomenon Roger Federer, along with today’s champions, including Garbiñe Muguruza and Dominic Thiem, and the next generation of stars, notably Bianca Andreescu and Stefanos Tsitsipas. 

The brand is a key partner at leading team events, the Davis Cup, the Laver Cup and the ATP Cup, and of the organizations that govern the professional game worldwide. Rolex’s contribution to excellence in tennis is based on a rich heritage of continuously championing supreme performance and innovation while respecting the sport’s finest traditions.