Thursday, January 28, 2021

Rolex New Releases Scheduled for April 7






This is such big news I had to borrow Jake's BREAKING NEWS header! (Or is it Hodinkee's?)

In a press release this morning Watches and Wonders, formerly known as SIHH, said they are changing from their digital-only format first announced in November. 

The trade show, which includes Rolex, Patek Philippe and dozens of other brands, will hold both a digital and physical format in April. I first reported about the date yesterday on Twitter

The digital show will take place from April 7 to 13. Rolex and 37 other brands will be releasing their 2021 collection that week. Tune in to or

Here's the twist: A few days after the digital event there will be a Watches and Wonders physical salon held in Shanghai. Fifteen brands will present their latest timepieces, including Rolex! 

This is a big bet for Watches and Wonders. As an airline pilot I have flown to Shanghai, and currently China has some of the strictest quarantine rules in the world. COVID tests must be taken before and after the flight. And even if you test negative you have to quarantine for 14 days before you are allowed to leave the hotel. Hopefully, the rules will relax by April.

The event in Shanghai will only be open to the media, retailers and watch enthusiasts by invitation. If the COVID situation improves, Watches and Wonders said it might add more physical events. Let's hope so!! It would be nice to see Rolex's new pieces in the metal!

Meanwhile, the trade show formerly known as Baselworld, now called HourUniverse, said it may move its current dates from April 8-12 to June.

Sunday, January 24, 2021

Exploring submarine forests in Patagonia’s fjords with Vreni Häussermann

Exploring submarine forests in Patagonia’s fjords

with Vreni Häussermann 

Saturday, January 23, 2021

Tom Brady Goes to the Super Bowl... Again

Tom Brady
Super Bowl Bound...

The G.O.A.T. Goes to LV

Widely considered the greatest quarterback of all time, 43-year-old Tom Brady will attend his 10th Super Bowl, Super Bowl LV, on Feb 7. Supermodel Gisele Bündchen is married to Tom Brady. Last August, she posted this Happy Birthday Instagram post, and we see he is wearing his Rolex Sea-Dweller.

Six-Time Super Bowl Winner!!!!!!

In 2019 Tom Brady stepped into history to become the first quarterback in history to shatter the record to win 6 Super Bowls. Keep in mind this was after he set the all time record to become the first quarterback to win 5 Super Bowls. This is likely a record that will NEVER be broken again by anybody, expect perhaps Tom Brady himself.

Image appears courtesy of Getty Images Ronald Martinez 

Pictured above we see Tom Brady in Super-bowl 50. It was the first Super Bowl in 50 years of history that went into overtime, and in the most dramatic fashion, the New England Patriots pulled off what could easily be called a miracle. 

Rolex Day-Date

Tom Brady is pictured below wearing his Rolex Day-Date on a President Bracelet.

Rolex Milgauss

Tom Brady is pictured below wearing his 50th Anniversary GV Rolex Milgauss, which has the classic green sapphire crystal and orange lighting-bolt hand.

In the photos above Tom Brady is wearing his 50th Anniversary GV Rolex Milgauss on a Rolex Oyster Bracelet, and in the photo below from a GQ photo shoot, he is wearing his Milgauss on a black alligator strap.

The photo below is of a 50th Anniversary Rolex Milgauss which is the same model Tom Brady is wearing in the photos above. It is an unusual looking watch in the sense it has a bright Kelly green sapphire crystal coupled with an orange lightning bolt second hand.

Tom Brady is married to Brazilian super-leggy-model Gisele Bündchen, and the are pictured below together.

Friday, January 22, 2021

Jenni Elle: "Here's Why Women Don't Like Watches"


Jenni Elle

"Here's Why Women Don't Like Watches"

Jenni Elle offers a brilliantly superb overview of the history of women wearing wristwatches...I wrote a story in the past named "The Rolex Woman: The Evolution Of The Female Rolex Archetype" which includes a fascinating 1970 Stephanie Powers Rolex that Jenni Elle mentions...

The only thing I would add to Jenni's story is the significant Rolex Rolex played in popularizing women wearing watches and men's watches in particular begging in the early 1960s with Honor Blackman (pictured below) who costarred with Sean Connery in the 1964 James Bond movie, Goldfinger.

Wednesday, January 20, 2021

A New Rolex President: President Joe Biden wearing a stainless steel Rolex Datejust

Image above of Joe Biden's first day in Oval Office. Photo: Jim Watson/Getty Images. 

A New Rolex President

President Elect

 Joe Biden

Stainless Rolex Datejust

Joseph Biden was sworn in today as the 46th President of the United States and as we see in the photo below Biden was wearing his stainless steel Rolex Datejust which First Lady, Jill Biden gave him as a Christmas gift.
Image above of Joe Biden's inaugural address. Photo: Alex Wong/Getty Images. 

In the photo below we see a close-up of President Joseph Biden's stainless steel Rolex Datejust on his wrist.

Joseph Biden is pictured below with his wife as he takes the oath of office of the President of The United States and notice he is wearing his stainless steel Rolex Datejust on a Jubilee bracelet.

Nick Gould discovered this next photo which shows former President Barack Obama hugging his former Vice President Biden after the inauguration. Notice President Obama is wearing his Rolex Cellini. It is fascinating to note that both President's of The United States in this photo are wearing Rolex watches...

This next image from Reuters shows President Biden inside the capital signing his Inauguration Day proclamation as well as nominations for his cabinet and sub-cabinet after his swearing-in ceremony and we see the Rolex Jubilee bracelet on his wrist.

I published the story below on January 8th, 2021:

Looks like we have a new chapter of Rolex Presidential history unfolding. Eagle-eyed Rolex watch spotter, Nick Gould made an amazing discovery today when he discovered President Elect Joseph Biden wearing a stainless steel Rolex Datejust as seen below.

President Elect Joe Biden Wearing Stainless Steel Rolex Datejust appears courtesy of AP.

If we zoom in we can seen more detail that allows us to make a positive ID as seen below.

If we do a Bladerunner zoom in we can see even more detail which reveals a Rolex Cyclops Date Window Lens and we also notice there are no crown guards.

Nick and I have been trying to identify the exact Rolex Datejust model President Elect Biden is wearing and our best guess is that he is wearing a modern DATEJUST 41 with a smooth bezel as pictured below. If you look very closely at the zoomed in photo above you can see the serial number on the bottom of the rehaut and it appears Biden's dial is dark.

Of course, I'm naturally curious to learn who gave President Elect Biden his Rolex? Maybe it was from his former partner, former U.S. President Barak Obama who is pictured below wearing his Rolex Cellini 38MM Reference 50509 in white gold?

President Biden will be joining a long list of U.S. President's who wear Rolex as we see the photo below of potentially outgoing U.S. President Donal Trump rocking his yellow gold Rolex Day-Date model...

U.S. President Clinton is pictured below wearing a white gold or platinum Day-Date model as seen on his wrist in the photo below.

President Lyndon Johnson is the person who is really most responsible for nicknaming the Rolex Day-Date as the "Rolex President" as he referred to it as "The President's Watch." In another fascinating twist of fate, Lyndon Johnson began wearing his Rolex when he was President Elect of the United States in December of 1964!?!!

The Rolex Magazine ad below was originally published in 1966 and uses the term "The President's Watch."

President Ronald Reagan wore a Rolex Date on a Jubilee Bracelet for many decades and we see him in the photo below taken in 1965. It is interesting to note that Reagan's stainless steel Rolex on a Jubilee watch looks very similar to President Biden's Rolex pictured at the top of this story.

President Dwight Eisenhower is the first U.S. President I documented wearing a Rolex, and ironically President Biden is wearing the same model of Rolex as Eisenhower which is a Rolex Datejust, although Eisenhower wore a yellow gold Datejust and Biden is wearing a stainless steel Datejust. You can learn much more about by reading my 18 Part story titled "The Complete History of The Rolex President."

Special thanks to Nick Gould for his significant contribution to this story!!! 

Sunday, January 17, 2021

Jake’s Rolex World Terms of Service

 Jake’s Rolex World Terms of Service

[Last Updated on January 17, 2021]

Welcome to Terms of Service for Jake’s Rolex World, which can be found @ Jake’s Rolex World is an online-only, digital editorial blog, magazine and research library focused on and around the history of the world famous Swiss Rolex watchmaking brand. 

Jake’s Rolex World and are an independent editorial fan publication and are NOT affiliated with Rolex, or any of their subsidiaries. Rolex is a registered trademark of Rolex SA, which is headquartered in Geneva, Switzerland.

Please be certain to read these Terms of Service (the “terms”) carefully before enjoying our site, and services. 

This is a legally-binding contract between you and Jake’s Rolex World @ The information contained in this document is designed to be clear, concise and straightforward. If you have any questions, requests or feedback please feel free to contact us.

By browsing or using Jake’s Rolex World @ you agree to be bound by all the terms and conditions set forth on this page. If for any reason you don’t agree to ALL the terms and conditions set forth, please do NOT use the services.

Content License from Jake’s Rolex World to You

As a User of the Services, Jake’s Rolex World grants you a worldwide, non-exclusive, non-sublicensable and non-transferable license to use (i.e., to download and display locally) Content solely in connection with your use of the Services. 

This license does not allow you to reproduce, modify, use, distribute, or store any Content for other than purposes of using the Services without prior written permission from us. You also cannot, license, rent, sell or otherwise use or exploit any Content for commercial use or in any way that violates any third party right.

Jake's Rolex World Fair Use Policy

Jake’e Rolex World @ is an editorial publication that educates and informs readers about the history of Rolex through scholarship, commentary, criticism, news reporting, teaching, and research in accordance with The Fair Use Doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances in accordance with Section 107 of the Copyright Act, which provides a statutory framework for legal determination.  

We make every attempt to properly attribute source material. If you believe there is any content on Jake’s Rolex World that is not in accordance with the Fair Use Doctrine or not properly attributed, please contact us and we will gladly remove any such content, or provide proper attribution.

The Rolex Magazine

Rolex SA in Switzerland publishes a paper magazine named "The Rolex Magazine" on an annual and sometimes semi annual basis which can be acquired through Rolex Authorized Dealers only—and is not affiliated with Jake’s Rolex World or

Just to be crystal-clear, The Rolex Magazine which is a paper only magazine is not only published by Rolex SA in Switzerland, but also NOT available to subscribe to at any price. Instead, Authorized Rolex Dealers typically have access to them, so if you want to acquire the most recent copy it is recommended you reach out to your local Factory Authorized Rolex Dealer to enquire about how to obtain your copy.

Jake Ehrlich, the founding editor and publisher of Jake’s Rolex World @ has written an article in the past for Rolex’s “The Rolex Magazine”.

Jake Ehrlich was invited in 2013 to be one of the first journalists to tour all four of Rolex’s facilities in Switzerland and wrote a detailed account of his experience. Jake Ehrlich founded Jake’s Rolex World in 2008 as the first Rolex dedicated blog, and has published continually since then. Jake is widely regarded to be the world’s leading Rolex Historian, as well as the unofficial President of the Rolex Fan Club. 

Thursday, January 07, 2021

Dan Gurney 1967 24 Hours of Le Mans Winner

I would like to thank Bill LaMantia who is a reader of Jake's Rolex World for sharing his amazing insight into the history of auto-racing, as well as providing the impetus for this amazing Rolex story...

...Rolex Super Coolness...

Dan Gurney

1967 24 Hours of Le Mans Winner

Stainless Steel Rolex Datejust


Dan Gurney was an American race car driver, race car designer, and team owner. With an amazing career dating back to 1958, he was considered to be one of the living God's of racing. Dan Gurney is pictured below after winning the 1967 24 Hours of Le Mans. 

His teammate for the race, A. J. Foyt is standing next to him. This photo is very famous as Dan Gurney did not drink alcohol, so when they won, he shook-up the champagne, and popped the cork and poured it all over the place–a tradition that he started, which continues to this day.

In the photo below, we see a close-up of Dan Gurney's Rolex Datejust on a Jubilee bracelet

The Ford GT40 that Dan Guryney and A.J. Foyt won the 24 Hours Of Le Mans in is pictured below. By the way, this is the first and only time an All-American team, driving an American car has ever won the 24 Hours Of Le Mans!!!

Dan Gurney's Le Mans Delta Wing

Dan Gurney remained active in sports car racing, and in 2012, his team was working on racing his experimental GT Class Delta Wing which is pictured below. Dan Gurney passed away on January 14, 2018 and left behind an amazing legacy of achievement.

Here is a Road & Track video that goes behind the scenes with Audi and Toyota drivers, including Tom Kristensen who is a Rolex Ambassador. 

Wednesday, January 06, 2021

Ewan McGregor Stainless Steel Rolex Submariner

...Rolex Coolness...

Ewan McGregor

Stainless Steel Rolex Submariner