Saturday, December 31, 2022
Barbara Walters Ladies Datejust...
Friday, December 30, 2022
Rolex GMT Masterpiece...
CELEBRATION OF THE PERPETUAL ARTS INITIATIVE...
Thursday, December 29, 2022
Pele: The Greatest Soccer Player In History...
In the world of Sports, there are players who are considered to be the best in history. In basketball we have Michael Jordan, who has also been a lifetime Rolex man; and in the world of soccer, Pelé is considered to be the all-time best. Pele first wore a yellow gold Rolex Datejust on a Jubilee bracelet, then went on to were his trademark yellow-gold Rolex Day-Date for decades.
Pelé was a young soccer prodigy and went on to become the greatest soccer player of the 20th Century!
In the photo below of Pelé we see him in the London Airport as he prepares to return home after winning the 1966 World Cup.
For historical reference, it is interesting to note the Rolex watch Pelé is wearing is the same model Dr. Martin Luther King Jr., wore in that same time in history. Bill Cosby was also wearing his Pepsi GMT Master, this same year on I Spy.
Wednesday, December 28, 2022
Rolex in the World: What to Expect in 2023
WHAT TO EXPECT IN 2023
By DANNY CRIVELLO
Twenty-twenty-three will be unlike any other year. Rolex started its Certified Pre-Owned (CPO) program which means for the first time in years, it will be possible again to walk into a Rolex authorized dealer and buy a watch on the spot to crown an achievement — with a peace of mind rarely paralleled on the grey market.
But the biggest factor of 2023 is how quickly China fully reopens. Beijing recently abandoning its zero-tolerance approach to Covid likely means the luxury world will be again able to rely on China to be a locomotive of growth as the U.S. and European economies slow. China health authorities plan to lift Covid-19 quarantine requirements on international arrivals in January.
The Chinese market going back to pre-Covid demand might just be what the grey market needs to reverse the falling trends in value of second-hand Rolex pieces.
A survey in China of 1,500 adults with an annual income of over 500,000 yuan (USD 71,700) found that 88% of respondents expected to maintain or increase their spending on luxury watches over the next 12 months. Prestigious timepieces, especially Rolex, are an attractive alternative for wealthy Chinese at a time when authorities are cracking down on property speculation.
Meanwhile, the war in Ukraine is going to keep energy prices high. Rolex said it expects its energy bill to go up as a result. The brand has turned off the nighttime lighting at its offices in Geneva and manufacturing facilities and said Rolex signs overlooking the harbor of Lake Geneva will no longer glow at night.
Still, it avoided a manufacture shutdown: The Swiss government as part of its energy-crisis contingency plans had big consumers of energy stop operating for up to a month if those plans are activated. The contingency plan is staying in place for the winter of 2023/2024 should the reserve levels trigger its execution.
Europe, however, will continue in 2023 to benefit from U.S. consumers coming with a strong dollar, making shopping of luxury products in Europe more attractive. The Rolex CPO program has already started in Europe, months ahead of the American market. In the U.S., authorized dealers worry they will capture enough inventory to offer as CPO. One manager of a well-established authorized dealer in California told me he currently has 20 pieces he could start selling this spring, but he doesn't think that will be enough.
The CPO program is one of several maverick decisions Jean-Frederic Dufour has made as Rolex CEO. Hired just at 45 years old to be the "King of the Crown," he has led the brand to its most successful time ever and was nominated this year to be chairman of the board at Watches & Wonders.
Under his leadership Rolex has embraced YouTube, Instagram, and most recently Twitter. It brought back the Pepsi in steel and released a GMT with a crown on the left. At the same time, the brand hasn't been afraid to walk back a few design decisions; the Explorer is again at 36mm, and the Submariner lost its blocky case design. Last month and for the first time ever, it commercialized a watch that could go down to the Mariana Trench, a place Rolex had first visited in 1960. Mr. Dufour's company finished 2022 by buying 24 acres of land in rural Switzerland for 31 million CHF and plans to build a fifth manufacture.
Rolex has slowly switched the entirety of its watch lineup to a new generation of movements which feature a longer power reserve, but a few models remain, like the Milgauss and Cellini. The Daytona, which will mark its 60th anniversary in 2023, houses a movement that is more than two decades old. The Yacht-Master II's movement will be 10 years old in 2023.
Whether the U.S. will tip into recession sometime in the next 12 months could affect the Rolex market though, I predict, to a small degree. The super-affluent will continue to spend money and now they can spend it worry-free on CPO Rolex watches. But others, especially those with no spending history at ADs, will exercise a more timid approach until Rolex prices on the secondary market stabilize. Either way, demand for Rolex watches is still strong, and the reopening of the Chinese market will guarantee to make 2023 interesting.
Tuesday, December 27, 2022
Rolex Coolness: Tom Selleck: Still Prefers Pepsi after 4 Decades...
...Rolex Coolness...
Tom Selleck
A Brilliant Life & Career of Achievement
With A Pepsi GMT Telling His Time
I just completed a Major update on this story which now features many more cool photos of Tom Selleck wearing Rolex watches including this one with Frank Sinatra who was a guest star on Magnum P.I.
This time last year I published a story about The Return of The Magnum P.I. Show to ABC which looks great! Ned Saric, who is a regular reader of Jake's Rolex World recently wrote in to share a fascinating Tom Selleck interview that was published by The Haute Horologie Journal. The quote below came from the Haute Horology Jornal interview:
"I've had my fair share of "sport" watches but never one as tough as the Rolex Pepsi."
In the interview mentioned above, Haute Horologie asked Tom Selleck: "What about the famous Rolex GMT-Master Pepsi, a legend for collectors?" Tom Selleck responded:
"My Rolex GMT-Master has been underwater, buried in sand, taken I don’t know how many knocks, and never a problem. It’s called the Pepsi because the bezel colors are the same as the Pepsi logo. Personally, I thought the red went well with the Ferrari and the blue matched Hawaii’s lagoons and sky."
There is something really iconic about Tom Selleck style. First of all, he doesn't look like anybody else. He has his own unique look. It is fascinating to note that in my opinion, Tom Selleck epitomizes the GMT-Master more than anybody I can think of. The way he wore his Rolex GMT-Master on Magnum P.I. is so iconic, just like his Ferrari 308 GTS.
The photo below is a screen grab from an episode of Magnum P.I., which shows Tom Selleck's Reference 16750 Rolex Pepsi GMT he wore on the show.
In the photo below we see Tom Selleck on the set of Magnum P.I., sitting next to Frank Sinatra who starred on an episode of Magnum P.I. Sinatra's appearance on Magnum was his last appearance on a TV show.
In the two photos below we see Tom Selleck with legendary comedian and actress, Carol Burnett who was also a guest star on Magnum P.I.
Tom Selleck is pictured above with his Rolex and a 1911A1 cocked and locked, which is classic cool. Today I am officially designating the Pepsi Rolex GMT-Master as The Tom Selleck Pepsi GMT-Master. If you can think of anybody who you think better symbolizes the Pepsi GMT-Master than Tom Selleck, please let me know!?!
In the photos below we see Tom Selleck as Magnum P.I., sporting a yellow gold Rolex GMT Master. The first image below shows Tom Selleck on the cover of People Magazine from March 8, 1982, and notice he is wearing his yellow gold Rolex GMT-Master.