I have never been crazy about precious stones on a Rolex dial or bezel, but when Rolex began blinging out Rolex GMT II models in 2012 I thought is was so tastefully done. It really is a masterful work of art!!!
In an outreach that has extended for more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions in disciplines including music and cinema. With 2022 coming to an end, Rolex congratulates these esteemed partners who have again set the benchmark for artistry at the highest level, as well as demonstrated a dedication to championing and preserving the arts. This ongoing commitment to perpetual excellence is one of the brand’s basic tenets.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.