Tuesday, March 28, 2023

Rolex Newest Line: The 1908


Danny's article seen below offers a great overview of the new Rolex 1908, but I want to share my perspective. I think the new model looks great but I think having a white minute marker track on this watch is a mistake. It should have a gilt gold seconded and sub second tracks.

2023 Rolex 1908 New Model Introduction

Also, I think Rolex should take things to the next level and start making grand complications again. I am a designer and I have spend thousands of hours studying all the Rolex and Patek grand complications and I came up with the triple-date-moonphase dial design seen below, which I think would look AMAZING in a 1908 case as seen below.

2025 Rolex 1908 Triple Date Grand Complication Concept Design by Jake Ehrlich

My Rolex triple date grand complication design seen above is high design and has some excellent features. I originally showcased my design concept on my article named The Complete History of the Rolex Triple Date Moonphase

First, it replaces the 3 and 9 button markers with the Day and Month windows, and this version incorporates rubies for the minute markers between the 5 minute markers, which gives it that 'touch of red' vibe, which beautifully compliments the cobalt blue moonphonse dial. I also included a version of my design concept below with all gold markers for frame of reference. Rolex, if you are listening, PLEASE MAKE THIS WATCH!!!!!

2025 Rolex 1908 Triple Date Grand Complication Concept Design by Jake Ehrlich



Last week I wrote a story alerting Jake's Rolex World readers Rolex had just trademarked "1908" and "Perpetual 1908," and I was wondering whether a new watch that was tapping into the roots of the brand would be unveiled at Watches & Wonders. 

On Monday, after a half-century of production Rolex discontinued the Cellini line including its only moonphase in the collection and released two models for a new line called "1908" named after the year the Rolex brand was created. It is likely we will see more complications in the 1908 line in years to come, including a moonphase version.

The 1908 features a 39 mm case in 18 ct yellow or white gold and equipped with a brand new movement unveiled this year, the 7140. The strap is in alligator leather. With the 1908 line, Rolex also brings back the exhibition caseback.

Thank you to Clement Entretemps for sending us the pictures.

A Throwback to the 1931 Oyster Perpetual

The design language on the new 1908 model with the Arab numeric 3, 9, 12 markers and its small seconds hand at 6 o’clock revisits and is derivative of the style of an Oyster Perpetual from 1931 seen above.