At first glance, this 18ct yellow gold is indistinguishable from any other. Yet this one can be found only in our watches. At our Geneva foundry, we use a complex industrial process to guarantee its purity and homogeneity. Very malleable in its natural state, 24ct gold must be blended with silver and copper to become truly resistant. Only then can the alloy gain the incomparable attributes that make it our signature 18ct gold. A close look reveals this alloy is not only precious. It is unique.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.