Wednesday, March 09, 2016

Rolex BaselWorld 2016 Teaser

Rolex Instagram BaselWorld 2016 Teaser

BaselWorld 2016 is just around the corner, and it starts on March 16, 2015. I just noticed that Rolex posted a BaselWorld 2016 teaser on their page. So what are we seeing? 

A video posted by ROLEX (@rolex) on

My best guess is that it looks like a Rolex Daytona lame pattern since the 3, 6 and 9 5 minute markers are shorter and there is not a marker at 12, since the Daytona has a Rolex Crown in this position. So what does this mean? Hopefully we are going to be seeing a larger Daytona at 42 or 44MM. Rolex seems to be getting pretty hip when it comes to social networking...

You can place your cursor over the Instagram image below and a play button will appear, which you can press to view the short Rolex video.

The photos below were taken by a reader of Jake's Rolex World named Eduardo Cordova of his stainless steel Rolex Daytona, and when you study them you can see the classic Daytona lame patter which looks almost identical to the Rolex Instagram teaser seen above.

So the only unresolved issue is why does the Daytona in the Rolex teaser have a second set of markers glowing outside the dial area, on what appear to be the bezel area?