Leonardo DiCaprio is The New Face of Rolex

...The New Face of Rolex...

Leonardo DiCaprio

Leo and The Family Rolex

Did you notice the subtle reference I made to “Sly and the Family Stone” in the subtitle of this story, when I used “Leo and the Family Rolex”? The title is a play on the band’s iconic songs, 'Everyday People', 'Family Affair', and 'I Want To Take You Higher', which celebrated the unity and diversity within their group. Despite coming from diverse backgrounds and having varying roles within the band, the members were all included and considered part of the same family! Same with Rolex...

Academy Award Winning Best Actor, Leonardo DiCaprio is now the face of Rolex, or in Rolex parlance, or nomenclature—a Rolex Testimonee. (Maybe Testimonee is French, or something!?!! :-) I'm 99%++ certain "Testimonee" is Rolex's way of saying "Ambassador", in the same way Rolex has long referred (since 1932) to two-tone yellow gold and steel watch models, (including platinum & stainless) models as "Rolesium". Rolex quietly added Leonardo DiCaprio to "The Rolex Family", today—without much fanfare. 

Jake's Take

If you think about it, the metaphor, "The Rolex Family", is a brilliantly powerful metaphor on many levels!?!! The two things that stands out most about "The Rolex Family", are first and foremost, how inclusive it is; and secondly, it almost sounds like an invitation of sorts. You see, we, as human beings are very tribal creatures, that yearn to run with the most successful pack of our fellow humans. The slogan of "The Rolex Family" to my way of thinking reminds me of  Frank Sinatra singing, "Come Fly With Me!"

So "The Rolex Family" is almost a call to action of sorts...In my option it sounds like, if you wear a Rolex, you are part of "The Rolex Family"—by default...

Over the decades, I've seen Rolex come up with some pretty brilliant marketing slogans and campaign, but I think "The Rolex Family" is probably the best one yet! Kudos to Rolex!!!! Speaking of which, this new Rolex "Reach for the Crown" video that just dropped is also totally next-level inspirational...

Of course, Leonardo has been wearing a Rolex Daytona for many years, as I first reported 15 years ago, back in 2010.

Leonardo DiCaprio Presents 'Before The Flood' Documentary

  NATIONAL GEOGRAPHIC  

...Rolex Coolness...

2016 Academy Award Winner For Best Actor

Leonardo DiCaprio

Presents 'Before The Flood' Documentary

Leonardo DiCaprio who won the Oscar for Best Actor at the 88th Academy Awards this year pictured below wearing his stainless steel Rolex Daytona with a black dial, but that is not what this article is about.

Leonardo DiCaprio has been working with the folks at National Geographic on a film about Climate Change, which looks fascinating, which Nat Geo will be airing on October 30, 2016 in 171 countries. You can check out the trailer below:

I am not a tree-hugger per se. That being said, from a purely scientific perspective, I realize there are two potential realities that juxtapose each other. The first is that Climate Change is real. If it is real, we are in big trouble and need to do everything we can to combat it. The obverse is that Climate Change is a farce. Assuming it is a farce, if the world does everything it can to combat it, nothing buy good can come from he technological innovation that comes from it. I am not a gambling man, but if I had to choose a side, based upon what I have seen, I would say Global Warming is very real and we should do everything we can to control it.
The video below shows the introduction to the debut of the film at the Toronto International Film Festival, and features Leonardo sharing his perspective.



If you can't wait to see Leonardo DiCaptrio's documentary, or you just want to watch something positive and fascinating, check this out:

...Rolex Coolness... Leonardo Dicaprio Academy Award Winner For Best Actor

...Rolex Coolness...

Leonardo DiCaprio

2016 Academy Award Winner For Best Actor

Congratulations to Leonardo DiCaprio who won the Oscar for Best Actor at the 88th Academy Awards on Sunday evening!!! Leonardo is pictured below wearing his stainless steel Rolex Daytona with a black dial.

Leonardo Dicaprio The Wolf Of Wall Street

...Rolex Coolness...

Leonardo Dicaprio The Wolf Of Wall Street

In Theaters Now

Rolex Ambassador, Martin Scorsese has teamed up again with leading actor, Leonardo Dicaprio for a movie named The Wolf Of Wall Street, which is based upon the memoirs of Jordan Belfort which detail his over-the-top experiences as a shady Wall Street banker in the 1990s. Leonardo Dicaprio has been sporting Rolex watches for years. 

I originally thought Leonardo Dicaprio was sporting a yellow gold Rolex GMT-Master in the movie poster, as pictured above and in the photos below, but a reader wrote in to let me know he thought it was a TAG Heuer Series 1000, which I was not familiar with, but after looking it up, I think it appears to be a TAG, which was basically a very close copy of a Rolex GMT.

I haven't seen The Wolf Of Wall Street yet, but I heard it is a really good movie, and there are many characters in the movie that wear Rolex watches.

...Rolex Super Coolness...

Martin Scorsese The Wolf Of Wall Street Director

As I mentioned earlier, Martin Scorsese not only directed the movie, The Wold Of Wall Street, but he is also a Rolex Ambassador, who also participates in the Rolex Mentor and Protégé Arts Initiative. In the future, I plan to write a much more detailed story on Martin Scorsese's amazing career achievements.

Actor Leonardo Dicaprio & Supermodel Bar Refaeli

Rolex Coolness & Hotness

Actor Leonardo Dicaprio & Supermodel Bar Refaeli

Checking Out The L.A. Lakers

[Two-Tone Rolex Daytona]

Leonardo Dicaprio and his supper-leggy-model girlfriend, Bar Refaeli both wear Rolex Daytona Cosmograph watches. We see Bar Refaeli above sporting her two-tone Rolex Daytona and Leonardo Dicaptio (pictured below) sporting his stainless steel Rolex Daytona.