There is a Confusious proverb that says, "A single conversation with a very wise man is worth more than ten years of study", and whenever I listen to Wek Koh, I know I am in for an amazingly deep intellectual conversation. In the interview below, Wei Koh interviews Geoffrey Hess who is the CEO of AnalogShift.com and they have a really deep conversation in the current state of collecting vintage watches.
In the video Geoffrey Hess says one of the most profound things I have ever heard on the subject of watch collection:
"The average vintage watch collector is searching for an equilibrium between passion and investment. Passion is what drives us to buy these watches. It’s what gets us excited. We make sense of the world through narrative; through stories; through objects and events that connect to our aspirations. That’s what passion is. That’s what keeps you up at night. That’s what drives you to buy a watch."
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.