Rolex is the opposite in the sense they don't sell nearly as many watches in quantity, but have an average price-point of around $14,000 per watch. (having sold somewhere around 1.25 million watches in 2024 for around $17.2 Billion at the retail price point).
Just to break this data down a step further, would be to recognize that Apple sells 37 million watches per year at retail, whereas Rolex sells 1.25 Million watches at retail. So Apple sells close to 30 times more watches that Rolex, but Rolex is likely more profitable on a per unit basis. This is speculation on my behalf, but either way, the numbers tell a fascinating story. Also, it is important to consider Apple Watches are really computers on the wrist, where Rolex watches are actual highly mechanical masterpieces.
It's profoundly ironic to consider that when Apple originally launched the Apple Watch they offered a $10,000 yellow gold variant, which was almost immediately discontinued as nobody wanted to invest that much money in watch that could not stand the test of time, and maintain it's value proposition.
I would argue the Apple Watch is probably one of the best things that ever happened to Rolex because it caused a whole new generation of people to pay attention to the wrist, which is highly ironic as Apple was the one that was initially caused people to stop wearing watches, as they would just use their omnipresent iPhone to tell time.
So through the COVID crisis, many people were stuck at home and paid a lot of attention to the watch market, and many people grew weary of the Apple Watch as it was relatively high-maintenance in the sense it has to be charged every night, or it wouldn't work. In other words, many people wanted something more, and it a world were suddenly Apple Watches were omnipresent, customers wanted to differentiate themselves with a different wrist watch, but in particular one that ideally would potentially appreciate as an asset, as apposed to depreciate as Apple Watches regularly do as Apple introduces new models every year that do and offer more.
For the record, I am a fan of both the Apple Watch and I have long self-declared myself as the President of the Rolex fan club. This is a little bit unusual, as most people prefer one or the other. When I wear an Apple Watch, ironically I wear it like a Rolex in the sense that I wear it for at a glance timekeeping only. In other words, I keep all the highly annoying notifications turned off, and I don't use it for keeping track of my health, as I highly agree with Roger Federer that I don't need a watch or phone to tell me if I am getting enough exercise or not.
So what does my stroll down memory lane in the Rolex Time Machine and all my watch psychoanalysis have to do with President Tump's Davos Speech??? If Trump makes it halfway, or even a quarter of the way to where he is trying to take the U.S. economy, we are going to witness potentially the single largest economic boom in history!!! Regardless of whether you like or dislike President Trump, you cannot help but notice his leadership is providing a stone-cold-sober, supercharged upper financial trajectory, and that, as previously mentioned, if it succeeds only partway, could radically benefit future Rolex sale in the United State and abroad.
Below is a fascinating short video interview of David Sacks, which President Trump appointed as his AI and Crypto Czar, and David is not only extremely intelligent and charismatic, but wicked-smart and insightful. If what has occurred in less than a week is any kind of indication of what is to come, they I say watch out for flying brick!!!!!
