I live in San Francisco and it seems like everybody here is crazy about Halloween!!! I notice as the years go by Americans in general keep getting more and more into Halloween.
As a matter of fact, Americans spend more than$5 Billion a year celebrating Halloween!!! Perhaps it is because Halloween provides an escape from everyday reality? If you are not familiar with Halloween, people tend to dress up in costumes to pretend they are other people.
When I was a child it seems like it was more of a trick-or-treat thing, but it appears to have stuck with many adults who get really into it. This next video is really funny and strange at the same time. It features Al Roker, the host of the Today show, dressed up as the Hans Solo character from Star Wars that was play by Harrison Ford. Notice Al Roker is wearing his trademark Rolex Submariner on his right wrist in the video!!!
I am not sure what is going on, but the Ewok's seem to get drunk and loose their minds!!!
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.