"A Rolex is a beautifully machine-crafted out of enduring materials and does a great job of keeping time. It will last a lifetime or longer and never go out of style. I bought one for myself under the pretense that you should only buy things once. That in-and-of-itself is my argument for Rolex watches!!!" –B
"The release of atom power has changed everything except our way of thinking... the solution to this problem lies in the heart of mankind. If only I had known, I should have become a watchmaker." -Albert Einstein
"It is the emotional discovery of the secrets of time, of the very soul of a watch. Watches appeal to us, and win us over by the beauty of their soul and the secrets they conceal: the life of a mechanical watch and of its beating heart; its words; its ticking; and its face, which expresses sadness at 8:20 and joy at 10:10. The relationship we have with a watch is like a love story, and love cannot be described by specific and objective criteria" –Franco Cologni
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.