...Rolex Coolness...
Brian Niccol
Starbucks CEO
Rocking a Starbucks LV Submariner
This is an interesting story about Starbuck's maverick CEO, Brian Niccol who is in the process of reinventing Starbuck, in a back the future way, and he's doing is with a Starbucks LV Submariner on his wrist. Talk about life imitating art.
The image above, taken by Jessica Chou, is from a fascinating FAST COMPANY story titled "Behind The Brand: Venti Expectations. Starbucks CEO Brian Niccol built a reputation for quickly reviving fast-food empires. He’s trying to do the same for the coffee giant by reconnecting the brand with its original soul. But this time, change is a slower brew."
It should probably come as no surprise that Starbucks CEO, Brian Niccol rocks a Submariner as Howard Shultz, who is Starbucks founder, has the most amazing Rolex collection, which I have documented in great detail in the past.
