...Rolex Tennis Super-Hotness... Ana Ivanovic

...Rolex Tennis Super-Hotness...

Ana Ivanovic

Rolex Daytona

Arthur Ashe Three Time Grand Slam of Tennis Winner

    It's that time of the year again, as the dog days of summer have passed, and the end of summer in the Northern Hemisphere sneaks upon us yet again. The demarcation point for most people in the U.S. for the end of summer, is Labor Day, as the days and evenings usually begin getting shorter and cooler, with the majority of summer behind us in the rear view mirror. 

    Another key dividing line between Summer and Fall is the U.S. Open Tennis Tournament in Flushing Meadows, New York, where the finals take place in the Arthur Ashe Stadium. I always tend to associated the U.S. Open Tennis Tournament with 3 things:

                                -Rolex

                                -Great Tennis

                                -The End of Summer

This years U.S. Open began on August 18th and will conclude on September 8th, thus I thought it would be a great opportunity to hop in The Rolex Time Machine and take a look back at one of the great tennis players in history... 

...Rolex Coolness...

Arthur Ashe

Three-Time Tennis Grand-Slam Winner

A Lifetime Of Achievement With A Rolex President On His Wrist

Arthur Ashe is one of the greatest tennis players in history, and the only African American player to ever win the men's singles at Wimbledon, the U.S. Open, and the Australian Open. Arthur is pictured below sporting his yellow gold Rolex Day-Date. It is amazing how timeless and evergreen Rolex watches are, especially when you realize this photo was taken 54 years ago, in 1970, at the Queen's Club in London.

Arthur Ashe is the first black man in history to wear a Rolex President (Day-Date). I know Bill Cosby wore many Rolex Day-Dates and so did Pele, but I believe Arthur Ashe was the likely the first.

"I only wear Rolex." –Arthur Ashe

Arthur Ashe pictured above in 1970, at the Queen's Club in London, England

Tighten Up

I really like the photo of Arthur Ashe above and I think Arthur looks really tight and tough and you can tell by the way he is posing that he is extremely proud of his Rolex–which I really digg. For some reason, every time I look at the photo above of Arthur Ashe, the song "Tighten Up" by Archie Bell & The Drells starts playing in my head so I thought I would share the video below. Play it and look at the photo above of Arthur...

I first learned of Arthur Ashe wearing a Rolex President (Day-Date) from T. Walker Lloyd who told me a great story about how Arthur said that he only wore Rolex. In the photo below we see Arthur Ashe pictured on the cover of a 1966 issue of Sports Illustrated.

Arthur Ashe is pictured below in 1968 holding up his U.S. Open trophy he received after winning the U.S. Open.

Winning Wimbledon 1975

Arthur Ashe is pictured below holding up the Wimbledon Trophy for having won the Men's Final Tournament in 1975. Arthur Ashe had previously attempted to win at Wimbledon eight times, before finally winning.

Arthur Ashe is pictured below shaking hands with the reigning Wimbledon Championship,  Jimmy Connors in 1975 after Ashe destroyed Connors to win the Wimbledon men's final championship. 

Arthur Ashe is pictured below in 1974 playing golf on a TV show where well-known sportsman competed against each other in a variety of events, and notice he is wearing his Rolex Day-Date while he is playing golf!!! This is something only a REAL Rolex Fanatic would do—play golf while wearing a Rolex President!!!

The video below features Arthur Ashe showcasing his Ashe Comp 2 tennis graphite tennis racket he used when he won Wimbledon in 1975. Arthur Ashe was not only an amazing tennis player, but an equally successful entrepreneur.

Arthur Ashe is pictured below in 1979, while promoting a prototype of his famous Arthur Ashe tennis racquet, which was made by Head. I used to have one of these Head tennis racquets  which at the time was, considered the most state of the art racquet you could buy.

Arthur Ashe is pictured below with the 1982 Davis Cup team which he was the caption of. John McEnroe is pictured next to Ashe.

It is amazing that Arthur Ashe wore a yellow gold Rolex President his entire life. Arthur Ashe died way too young, but he inspired the tennis world like very few ever have or ever will. Arthur Ashe was a man of great achievement and he made it every step of the way with his trademark Rolex Day-Date on his wrist which kept the time of his life!!!

Arthur Asher is pictured below in 1992 in a famous shot of him hugging his Tennis Racquet while wearing his trademark Rolex Day-Date, which was taken three decades after the first image of him at the beginning of this story. It is fascinating to note Arthur Ashe proudly wore a Rolex Day-Date his entire adult life. A year after the picture below was taken, Arthur Ashe died from AIDS, which he contracted from a blood transfusion that contained the HIV virus in the early 1980s. 

Arthur Ashe is featured below in a video he made just before he passed away. Arthur Ashe passed away on February 6, 1993.

The documentary below on Arthur Ashe is AMAZING!!!! I highly recommend watching it! 

Have Rolex Will Travel

If you watch the BBC interview that takes place 36 minutes and 36 seconds into the video above, you will see Arthur Ashe rockin' his yellow gold Rolex Day-Date while being interviewed just after winning Wimbledon in 1975. This is interesting in that the interviewer asked Arthur Ashe if he was materialistic in any way? Arthur Ashe ironically answered: 

"Right now I have very few possessions. Not because I don't want them, or wouldn't want to use them, but because there is no real need for them logically. I don't have a car because I am never in one place long enough."

So what makes Arthur Ashe's answer so ironic? The fact he has so few material possessions, but he is wearing his yellow gold Rolex Day-Date. Also, notice this Rolex Day-Date has a matching Champagne dial, where in the later photos of Arthur Ashe, his Day-Date has a dark dial. Another key takeaway point is that to the best of my recollection, Arthur Ashe is the first tennis player who won Wimbledon who wore a Rolex, and not just any Rolex, but he flagship 'Rolex Presidential' model.

JANNIK SINNER Captures First Wimbledon Crown in Thrilling Comeback

 

Wimbledon 2025

Men's Singles Champion
JANNIK SINNER 
Captures First Wimbledon Crown in Thrilling Comeback

In a riveting showdown at the All England Club, Jannik Sinner claimed his inaugural Wimbledon men's singles title on July 13, 2025, defeating two-time defending champion Carlos Alcaraz 4-6, 6-4, 6-4, 6-4. The world No. 1 from Italy overcame an early setback, losing the first set before dominating the next three in a match that lasted just over three hours on Centre Court.

Sinner, the top seed, showcased his powerful serve and baseline prowess throughout the tournament, dropping only two sets en route to the final. This victory marks his second Grand Slam title of 2025, following his Australian Open triumph earlier in the year, and makes him the first Italian man to win Wimbledon singles. At 23, Sinner's resilience was on full display as he turned the tide against the formidable Alcaraz, avenging previous losses and solidifying their budding rivalry.

As Rolex, the official timekeeper of Wimbledon since 1978, continues to celebrate precision in tennis, Sinner's triumph adds another chapter to the tournament's storied history. With this win, the young star cements his place among the elite, poised for even greater achievements in the seasons ahead.

Iga Świątek Wins Wimbledon 2025 Singles Championship

Wimbledon 2025

Women's Singles Champion
Iga Świątek 
Claims First Wimbledon Title in Dominant Fashion

In a stunning display of dominance, Iga Świątek captured her maiden Wimbledon women's singles championship on July 13, 2025, at the All England Club. The world No. 1 from Poland dismantled American Amanda Anisimova in straight sets, winning 6-0, 6-0 in just 57 minutes. This victory marks Świątek's sixth Grand Slam title overall and her first on grass, completing a remarkable run at the prestigious tournament.

Świątek, who entered Wimbledon as the top seed, showcased her exceptional all-court game throughout the fortnight. She dropped only one set en route to the final, overcoming tough opponents with her signature powerful groundstrokes and mental resilience. The 24-year-old has now won all six of her major finals, defeating a different opponent each time. Her triumph also makes her the fifth player in history to win the women's singles after previously claiming the girls' title at Wimbledon, joining legends like Martina Hingis and Ashleigh Barty.

This win solidifies Świątek's status as one of tennis's brightest stars, adding Wimbledon to her haul of four French Open titles and one US Open crown. As the tennis world looks ahead, Świątek's blend of precision and power promises even more success on the horizon.

Wimbledon 2025...

Wimbledon 2025

June 23 - July 13, 2025

It's that time of the year again and Wimbledon is in full swing so I thought it would be fun to hop in the Rolex Time Machine and take a look back.

Roger Federer 
Roger Federer is pictured below with legendary cricket player, Sachin Tendulkar attending Wimbledon 2024, and he is rocking a Rolex Datejust.

Rocking Roger Federer also attended Wimbledon 2023 as an audience member, after having retired from playing professional tennis.

Borg v. McEnroe
1980 Wimbledon

The rivalry between John McEnroe and Björn Borg is one of the greatest in history. Rolex created this really cool video so I thought it would be great to share a little more detail on their relationship.

In the photo below taken back in the early 1980s, we see Björn Borg and John McEnroe and they are both wearing Rolex Datejust watches.

In the photo below from 1980, we see André Heiniger with legendary tennis star Bjorn Borg on June 11. On the evening of Men's singles finals at Wimbledon. The 1980 Wimbledon Men's final match was between Björn Borg and John McEnroe was a dramatic struggle which went on for a long time with Borg prevailing. This amazing photo appears courtesy of S3C.

...Rolex Presents...

The Spirit Of Wimbledon

Four Part Series 

Wimbledon from 1877 to 2011

Rolex is the primary sponsor of the Wimbledon Tennis tournament, as well as being the official timekeeper. Rolex recently released this amazing four-part documentary on the history of Wimbledon and it is amazing!!!

Rolex & Roland-Garros – The quest to conquer the red clay

Rolex & Roland-GarrosThe quest to conquer the red clay

Another Roland-Garros tennis tournament is in the history books and Rolex just published these celebratory videos to celebrate their two ambassadors who won the men's and women's singles championship tournaments.

Jannik Sinner Wins U.S. Open!!!

Jannik Sinner

Wins U.S. Open

Lifts His Trophy 

Rocking a Root Beer GMT-Master

Rolex Ambassador, Jannik Sinner won the 2024 U.S. Open Men's Singles Championship, which was his second Grand Slam Title this year. You can watch the Full Match below which is AMAZING!!!!

Carlos Alcaraz Wins Men's Singles Champion...

Wimbledon 2024

Carlos Alcaraz Wins Men's Singles Champion

Rolex's history as a top supporter of Wimbledon is awe inspiring and has endured over many decades. Today, Rolex celebrates ambassador and testimony, Carlos Alcaraz's second back to back men's singles championship win.

Roland-Garros 2024 Winners

...Rolex Grand Slam Titles...

Roland-Garros

The King and Queen of Clay
Moments of Achievement to Cherish 

Roland-Garros recently wrapped up and for 2024 we have two amazing champions. First we have Iga Świątek who won her firth Grand Slam Title, which was here fourth Roland-Garros victory.

Next up we have Carlos Alcaraz who won't his third Grand Slam Title in a breathtaking victory.

Jannik Wins the Australian Open...

Jannik Wins the Australian Open

Rolex has been a proud sponsor of the Australian Open Tennis Tournament since 2008, which ironically is the same year I started Jake's Rolex World. Today, Jannik won the Men's Singles Championship, which represents the first time he won this highly coveted title. 

When Jannik was signed by Rolex, in early 2020, the 18-year-old Italian tennis player had never reached past the second tour of any Grand Slam tournament. But on Sunday, Jannik lifted the trophy with a Rolex Submariner on his wrist -- that's showing Rolex's knack for discovering future talents!

Pro skier Lindsey Vonn and Jannik Sinner

Wimbledon 2023

Wimbledon 2023

July 3 - July 16, 2023

It's that time of the year again and Wimbledon is in full swing so I thought it would be fun to hop in the Rolex Time Machine with Tennis G.O.A.T. Roger Federer and go back to take a look at the history of Rolex and Wimbledon.

Roger Federer 
It is so bizarre to see Rocking Roger Federer in the audience at Wimbledon 2023, since he retired from playing professional tennis.

Nick Gould discovered the photo of Roger and Mirka at Wimbledon 2023, and Rolex just released this superb video about Rocking Roger's amazing tennis career achievements.

Borg v. McEnroe
1980 Wimbledon

The rivalry between John McEnroe and Björn Borg is one of the greatest in history. Rolex created this really cool video so I thought it would be great to share a little more detail on their relationship.

In the photo below taken back in the early 1980s, we see Björn Borg and John McEnroe and they are both wearing Rolex Datejust watches.

In the photo below from 1980, we see André Heiniger with legendary tennis star Bjorn Borg on June 11. On the evening of Men's singles finals at Wimbledon. The 1980 Wimbledon Men's final match was between Björn Borg and John McEnroe was a dramatic struggle which went on for a long time with Borg prevailing. This amazing photo appears courtesy of S3C.

...Rolex Presents...

The Spirit Of Wimbledon

Four Part Series 

Wimbledon from 1877 to 2011

Rolex is the primary sponsor of the Wimbledon Tennis tournament, as well as being the official timekeeper. Rolex recently released this amazing four-part documentary on the history of Wimbledon and it is amazing!!!

Rocking Roger Federer Retires from Professional Tennis

 

Roger Federer

Retires from Professional Tennis

They say that all great things must come to an end, and Rocking Roger Federer announced that he is going to be retiring from playing professional tennis soon. Roger Federer is arguably the greatest tennis player in history—basically, being the Michael Jordan of tennis. Rolex put together this AMAZING video to congratulate Federer for his incredible career achievements to date.