1942 Rolex Error Proof Dial Poster

1942 Rolex Error Proof Dial Poster

I LOVE this magnificent Rolex Art-Deco poster from 1942 which features their Error-Proof dial. I wrote an article years ago that featured this poster and it was titled, "California Dreaming: The Complete History of the California Dial." 

I was chatting with Nick Gould about this really cool Rolex poster and he profoundly observed: 

"Funny you should post about the error proof dial recently. The Mercedes hour hand debuted with the dial in the 40s and is one of the Crowns oldest designs still in use today Over 80 years! Got resurrected for the Rolex Explorer, Submariner, GMT-Master And Turn-O-Graph"

Then Nick eruditely shared the following image with me and pointed out: 

"Rolex did a diamond shaped hour hand in the 40s but for the shortest of times." Nick shared this fascinating vintage Rolex ad from 1948 which appeared in The Indian Listener, which shows a Rolex model with the diamond hand:

Nick shared the image below and said, "I've only seen one watch with the diamond hour hand, which was more like a wand, technically..."

Phillips Split Chronograph Poster

...Rolex Studio Shot of The Day...

Phillips Split Chronograph Poster

44MM 1942 Split Chronograph

I can't seem to stop staring at this MAGNIFICENT piece of Rolex art. Phillips Auction House created this AMAZING illustration with radical artist @guy.allen of the oversized 1942 Rolex Reference 4113 split chronograph from their auction back in early 2020. This is a really STUNNING piece of art!

1942 Swiss Rolex Poster

1942 Swiss Rolex Poster

Beyer, Zürich, Switzerland

The poster below was printed in Switzerland between 1942 and 1945, and this particular poster was published by Beyer, which was the only Rolex Authorized Dealer in Zürich, Switzerland at the time. Beyer is still in business today, and they have been in business for over 250 years, making them one of the oldest jewelry storers in the world!

The poster text is in German since Zürich's  primary language is German. Rolex is headquartered in Geneva, Switzerland, where the primary language is French.

1926 French Rolex Mermaid Oyster Poster...

1926 Italian Rolex Mermaid Oyster Poster