The Lady Datejust

Update from Jake: Rolex just introduced a magnificent new campaign for THE LADY-DATEJUST titled THE AUDACITY OF EXCELLENCE, which made me realize I never really wrote a detailed article on this super-iconic Rolex model, so I plan to expand this article significantly until it is complete, at which time I will remove this notice.

Stunningly Gorgeous New Rolex.com Campaign Featuring Princes Grace

The Complete History Of 

THE LADY DATEJUST

The Most Iconic Women's Rolex

A Celebration of Audacious Femininity

Rolex has been a brand that has celebrated women's accomplishments from its inception, and this superb new Rolex video stands testament to that fact. I have always believed the highest level of existence a woman could achieve in life would be to be a lady, just as the highest level of existence for a man is to be a gentleman. 

I recently published the newly discovered Rolex Magazine Ad below which I am madly in love with, and in particular it is the coolest Rolex Lady-Datejust ad I believe I have ever seen. In the past I have written extensively about The Evolution Of The Female Rolex Archetype as well as How Women Began Wearing Men's Rolex Watches. In the not so distant future I will be significantly expanding these articles with some amazing undocumented history of women and Rolex.

So let's start back at the beginning.

Oyster Perpetual Datejust Lady 31 with Floral Motif Dial in Everose Rolesor

...Rolex Studio Shot Of The Day...

Oyster Perpetual Datejust Lady 31

with Floral Motif Dial in Everose Rolesor

904L Stainless Steel and 18 ct Everose Gold