1962 French Rolex Ad Mercedes 300SL Gullwing

1962 French Rolex Ad

Mercedes 300SL Gullwing

How cool is this totally mod French Rolex Ad from the early 1960s, which features a beautiful woman with her distinguished man sitting on the hood of his Mercedes 300SL Gullwing. Very La Dolce Vita & Mad Men.

"She Knows what a watch means for a man."

Rolex Coolness: Gunter Sachs Rolex GMT Master

...Rolex Coolness...

Gunter Sachs
1932-2011

Rolex GMT Master & Submariner

Gunter Sachs was a German photographer, mathematician, author and multi-millionare industrialist. He wore a Rolex GMT Master, and a Submariner as seen in the photos below.

In this next image, we see Gunter Sachs wearing a Rolex Submariner [Reference 5513].

Gunter Sachs was married to Brigitte Bardot and they are pictured below

Vintage National Geographic Rolex Oyster Ad

Vintage National Geographic 
Rolex Oyster Ad

Click Image For Detail

U.S. National Archives Releases 911 Photos of U.S. Vice President Cheney

...Rolex President History...

U.S. National Archives Releases 911 Photos of 

U.S. Vice President 

Dick Cheney

Yellow Gold Rolex Day-Date

There has always been a great deal of mystery surrounding the events of September 11, 2001 (commonly referred to as 911), and in particular, around the events as they occurred in the White House on that frightful day. On Friday of this last week the U.S. National Archives released the first images ever seen of then U.S Vice President Dick Cheney as he watched the events of the 911 terrorist attacks unfold in the White House as well as photos of what occurred later that day and evening, and of course he was wearing his trademark Rolex Day-Date model, which is commonly referred to as The Rolex President.

Rolex has a current marketing campaign that says, "A Rolex Not Only Tells Time, It Tells History", and these photos clearly stand testament to this fact. The photos were taken by Dick Cheney's staff photographer, and they showcase how the Bush Administration responded to the 911 terrorist attacks, both before and after President Bush arrived back in Washington D.C.

The majority of photos were taken inside the Presidential Emergency Operations Center (PEOC) which is located in a subterranean basement underneath the White House in Washington D.C. The photos were released under the Freedom Of Information Act, based upon a request from a producer for video appearing on the PBS TV documentary series named Frontline.

You can view all 356 photos from The National Archive on their Flickr page.

Rolex Macro Shot Of The Day Bill's Fluted White Gold Bezel

Rolex Macro Shot Of The Day

Bill's Fluted White Gold Bezel

Rolex Coolness: Jake Gyllenhaal All-New Rolex Stainless Supercase Submariner...

...Rolex Coolness...

Jake Gyllenhaal

Rolex Stainless Supercase Ceramic Submariner

Dr. Strong's Paul Newman Daytona

...Rolex Studio Shot Of The Day...

Dr. Strong's Paul Newman Daytona

John McEnroe, Roger Federer & Björn Borg

...Rolex Super-Coolness...

John McEnroe, Roger Federer & Björn Borg

Generations of Wimbledon Champions Wearing Rolex

Roger Federer won the Wimbledon gentlemen's semifinals year before last, and last year he lost in the finals to Novak Djokovic. To date, he is considered to be the greatest tennis player in history, and tomorrow he has another rendezvous with destiny to potentially break another Wimbledon record when he challenges Novak Djokovic in the Wimbledon gentleman's finals. To date, Roger Federer is tied with Pete Sampras for having won the greatest number of Wimbledon gentleman's championships at 7 each. If he wins tomorrow, he will stand alone with eight wins. 

There are very few men that have won the coveted Wimbledon title multiple times, and in the photo below we see Roger Federer with tennis legends John McEnroe and Björn Borg. McEnroe won Wimbledon three times in 1981, 1983 and 1984. Borg won Wimbledon five times, in 1976, 1977, 1978, 1979 and 1980.

Tomorrow's tournament represents Federer's 26th Grand Slam final. Roger Federer won his first Wimbledon title when he was only 21 years old, eleven years ago on July 6, 2003. Roger Federer is pictured below chatting with fellow tennis legend, Björn Borg. 

One of the most outstanding achievements of Roger Federer's career is that unlike John McEnroe and Björn Borg, Federer never stopped playing world-class tennis. Both John McEnroe and Björn Borg never won a major tennis tournament after the age of 25, yet Roger has and continues to play superb tennis. As Frank Sinatra once said, "Good things endure."

...Now & Then...

John McEnroe and Björn Borg

John McEnroe and Björn Borg have remained friends over the decades and we see them below in a recent photo.

In the photo below taken back in the early 1980s, we see Björn Borg and John McEnroe and they are both wearing Rolex Datejust watches.

In the photo below we see Björn Borg with fellow tennis legends, Vitas Gerulaitus and John McEnroe, and we see McEnroe wearing his Rolex Datejust.

Björn Borg

The First Rockstar Tennis Player

A Lifetime Of Wearing Rolex

Björn Borg is considered to be on of the greatest and most iconic professional tennis players in history. 

In the photo below taken four decades ago we see Björn Borg sporting a Rolex Datjust on a Jubilee bracelet.

In the recently taken photos below we see Björn Borg sporting a two-tone Rolex Submariner.

Roger Federer Headed To Wimbledon Finals

Roger Federer Headed To Wimbledon Finals
Roger Federer just won the Wimbledon 2015 Semifinals and has advanced to the Gentleman's Finals championships where he will face Novak Djokovic on Sunday, July 12, 2015.

Unique Tudor Heritage Black Baby Model To Be Auctioned as One Watch 2015

...Tudor Super-Coolness...

Unique Tudor Heritage Black Baby Model
To Be Auctioned as One Watch 2015

Reference 7923/001

Tudor made a special one-of-a-kind Tudor Black Bay model for the Only Watch 2015 auction. The "Only Watch Action" is a special auction that offers unique watches from top brands. The Tudor Reference 7923/001 is based upon the original 1954 Tudor model with the Reference 7923. In other words, it is a homage to the original Tudor Submariner from 1954.

If we examine the photo above, we see the original Tudor Submariner Reference 7923 on the left from 1954. On the right, we see the unique Tudor Black Bay 2015 model 7923/001. Both have gilt dials, with pencil hands, also with the "lollipop" second hand. The 7923/001 also ads a single red dial designation as well as an upside-down red pyramid marker at 12 o'clock. Both of these elements came from original Rolex Submariner watches from the mid 1950s. It is also interesting to note that Tudor did not use the "Submariner" designation on the 2015 model. If you are not familiar with Tudor, it is a brand owned and produced by Rolex.

This unique Tudor Reference 7923/001 can be yours if you are the top bidder at the "Only Watch Action" which will be coming up on November 6, 2015 in Geneva. You can learn much more about the OnlyWatch.com organization and see more watches in this Bloomberg.com article.

By the way, the Tudor pictured above looks a lot like the Rolex Submariner Sean Connery is wearing in the photo in the next story below!

Update: The Tudor watch pictured above ended up selling for 375,000 Swiss Francs!!!!!!