Saturday, November 06, 2021

A Tale of Two Rolex Submariner Models


 "What we do in life echoes in eternity"

—Maximus (Gladiator)


A Tale of Two Rolex Submariner Time Machines

An Emotional Letter from a Reader

On What We Leave Behind



Michael is a reader who wrote-in and included the photo above of his two deeply meaningful Rolex Submariner models. Michael originally asked me not to publish his letter, but I thought it was such a nice note I reached out to him and asked his permission to publish it, to which he responded: 

'I think it is a sad story and your readers would not want to read such a story, but if you think so you can publish it.'

I found Michael's letter emotionally moving in a loving way and I can relate to his story. The interesting thing is that jewelry items—including fine watches—are built to last indefinitely (if taken care of properly) but we as human beings sadly are not. 

I own a bracelet that belonged to my Aunt Dora Jane who raised me, and it was on her wrist all the time. So much so, it was a trademark part of her personality. 

Today, when I hold my Aunt's bracelet in my hands and look at it, two things come to mind: 

First, it Deja Vu's me out in a great way as I feel her energy emanating from it! Great memories of the time we shared together come streaming back and bathe me is a tidal wave of positive nostalgia. Yes, I have some sad memories of her, but I don't tend to focus on them—kind of like Barbara Streisand's hauntingly magnificent lyrics from "The Way We Were" from 1975 which you can enjoy below:



Secondly, it trips me out, how in life we all leave behind relics of our life when we depart this existence, and it never ceases to amaze me how a piece of jewelry can so easily outlast a human, while acting as a nostalgic memento or miniature time machine that can transport us back so far on our own timeline. 

So Micheal, I don't find your story to be sad. I find it to be an uplifting celebration of your parents who's memory is enshrined in your two beautiful timeless Rolex Submariner models.

Below is Michael's note he sent in:


Dear Jake,

First of all, I would like to thank you for your work with your passionate blog. I am a very big fan of your blog.

As a child, I grew up in the last years of the Cold War next to an Air Force base in West Germany. In my childhood I always watched airplanes with my father and was fascinated. This was also my first contact with ROLEX, after I got to know some pilots with their GMT MASTERS. That is why I am so fascinated by your reports on very different people. 

In addition, of course, there are the James Bond films. And so I had always dreamed about my own SUBMARINER. 

Unfortunately, my father died early. When I graduated from university, my mother gave me my first Submariner, as a gift and I didn't even take the watch off to shower or sleep. That was about ten years ago.

It became a 14060M. Unfortunately, my mother also died last year after a serious illness. As a reminder for all the wonderful hours with my dearly loved parents, I was able to buy my second with my own money. 

My licensed dealer, was very patient with me and I was one of the first owners of a 124060. There are around 10 years between the watches and both fascinate me.

Attached is a photo of the two watches with a toy from the Cold War era, a Soviet BTR-60 tank as it can be found today. Perhaps, the quality of the picture is sufficient for your blog and you will give me great pleasure in publishing it. The letter is FOR YOUR EYES ONLY. Always wanted to write this term. ;-) Please go on with your blog! 

Kind regards, 

Michael




Friday, November 05, 2021

ROLEX DEEP SEA SPECIAL #1 At Christie's Geneva



ROLEX 


DEEP SEA SPECIAL #1


At Christie's Geneva


My absolute favorite horological researcher and writer is non other than Jose from Perezcope.com. I feel very privileged to not only call Jose a great pal, but I have the absolute pleasure of working with him on a regular basis to separate-the-fact-from-the-fiction regarding Rolex history.



As two of the most passionate Rolex historians, Jose and are 1000% committed to separating true ends from false ends. The immense challenge we face is we inherited a world where we—along with everybody else—were spoon-fed a great deal of Rolex history that had no basis in reality and had been falsely perpetuated by many intellectually lazy or dishonest people who pretended to know what they were talking about, but were really just making up details that would result in them putting forward their false narrative opinions as if they were facts. 

Jose and I have both fallen into the trap where we read or were told something that didn't quite sit right with us, but we trusted the source, whether it be auction houses, museums, or fellow horological journalists or book writers who put forth ideas as truth and went along with their false narrative as we didn't know any better. The thing though, is that if you keep trying to put together puzzle pieces that just don't fit you realize you have to find the correct pieces, and Jose and I have both been doing quite a bit of that lately. 

In other words, as time goes by, we constantly revisit old stories and seek clarification and often discover new information that radically changes the narrative, and that is exactly just what happened with Jose's new story he just published named 'The REALITIES OF THE ROLEX DEEP SEA SPECIAL NO.1 AT CHRISTIE'S GENEVA.



In this Fascinating story Jose separates fact from fiction on the reality of the DEEP SEA Number 1. I worked with Jose on his story by providing him with documentation from my archives and I stand behind his thesis 1000%! Jose and I are also aware of more history surrounding the ROLEX DEEP SEA Prototypes we have NOT published yet, but will reveal in the future, which is pretty mind-boggling once we put all the pieces of the puzzle together...The Best Is Yet To Come!!!

Thursday, October 28, 2021

Protecting Marine Life in The Bahamas



Protecting Marine Life

in The Bahamas

Environment Educational Foundation (BREEF), in partnership with Rolex, works to inspire communities to protect the marine environment of the beautiful low-lying islands. Casuarina McKinney-Lambert, director of the non-profit organization, highlights its grass-roots programmes such as Eco-Schools Bahamas and coral-reef restoration initiatives. Both partners work to galvanize the next generation of underwater explorers and conservationists to combat climate change and sustain a Perpetual Planet.


Thursday, October 21, 2021

Perezcope.com Goes Deep on Dr. Joe MacInnis' Single Red SEALAB SEA-DWELLER

 

Perezcope.com Goes Deep


Dr. Joe MacInnis


Single Red SEALAB SEA-DWELLER

Last Friday I published my definitive story on Dr. Joe MacInnis' Single Red SEALAB Rolex Holy-Grail SEA-DWELLER which offers tremendous insight into the genesis of the Rolex SEA-DWELLER. Jose from Perezcope has been by my side every step of the way as we stepped through all the discoveries not only with Dr. Joe's watch, but for years now on unearthing the real history of the Submariner and SEA-DWELLER. 


Dr. Joe MacInnis' Single Red SEALAB SEA-DWELLER

Reference 1665 [Serial Number 1602912]


The beauty of Jose's story, as usual, is he had access to 100% of my research findings, but drew fascinating different points, which are BRILLIANT! I highly recommend checking out his story titled "DR. JOE MACINNIS’ “SEALAB 3” ROLEX SINGLE RED SEA-DWELLER"

Also, I will be making a game-changing announcement soon that involves Jose and I working together on a super exciting new Rolex project, so stay tuned...


Tuesday, October 19, 2021

The Beatles Get Back By Peter Jackson





The Beatles 


Get Back 

By Peter Jackson

What is more iconic than Rolex? Not much. But if you said The Beatles, you might be half right. I recently posted this AMAZING Peter Jackson Beatles documentary trailer on PatekMagazine.com that just dropped for his upcoming Beatles documentary which will debut on Disney+ in November. So if you are feeling nostalgic this autumn (in the Northern Hemisphere), like me, this should put a big smile on your face!!! I've yet to find a photo of a Beatle wearing a Rolex, but hey, who knows what the future will bring ;-)




Monday, October 18, 2021

Tomas Diagne Africa's 'Father of Turtles'


Tomas Diagne

Africa's 'Father of Turtles'

1998 Rolex Awards for Enterprise


Sunday, October 10, 2021

The Call of the Cloud Forest


The Call of the Cloud Forest


Restoring the dwindling biodiversity of the unique montane cloud forests of Sri Lanka through the Agrapatana Montane Forest Restoration Initiative earned conservationist Rohan Pethiyagoda a Rolex Award for Enterprise in 2000. Since then, he has worked with his fellow citizens to regenerate realms of degraded farmland, tea and rubber plantations and forests in this mist-shrouded region located close to the world-famous Horton Plains National Park. Today, the journey to ecosystem renewal is taking hold, with the native forest starting to recolonize and dozens of long-absent and new species appearing.


Wednesday, October 06, 2021

Rolex to Hold Physical Exhibition in Spring 2022



ROLEX TO UNVEIL

NEW MODELS ON MARCH 30

Rolex to Exhibit 

For the First Time in Geneva

The Return to the Physical Format





Too early to make your flights and hotel reservations? Nahhh. Breaking news: Rolex will have a physical exhibition of its new collection on March 30, 2022. This is the first time the brand will be exhibiting on its home turf in Geneva. The exhibition will last seven days.

Following the Covid-precipitated cancellation of Baselworld, Rolex has held only one physical exhibition since 2019: The Watches and Wonders salon in Shanghai. But on March 30, 2022, the Palexpo convention center, a building touting over 1 million square feet of space next door to Geneva Airport, will host close to 40 of the biggest watch brands, including Rolex. 

What will the 2022 collection lineup include? Let your imagination run wild... But I've already been invited by The Crown to cover it. Stay tuned!




Tuesday, October 05, 2021

Rolex 'President' Ad from 1957 Uncovered



FOUND!!

WHY THIS 1957 ROLEX AD

CHANGES WHAT WE KNOW ABOUT


THE ROLEX



'PRESIDENT'







By Capt. Danny Crivello



The Rolex Day-Date, also know as "The Rolex President," is the stuff of legend, worn by a who's who of 20th-century icons, from U.S. Presidents to the Dalai Lama—not to mention NASA astronauts, Miles Davis, Tony Soprano, Jennifer Aniston, Sir Jackie Stewart, Jean-Claude Killy, Arnold Palmer, Jack Nicklaus, and Barry White.





The Rolex "President" is not only a nickname given by watch aficionados but also an official term used by Rolex to describe a bracelet reserved for the Day-Date (and for certain versions of the Datejust for ladies in precious metals). 


The Rolex Day-Date bracelet is shaped with semi-circular three-piece links, and its more modern version is fitted with a Crownclasp, Rolex’s concealed clasp. The super-iconic Rolex "President" bracelet is instantly recognizable from across any room.
The Rolex Day-Date is not just about telling the time, but signals and broadcasts success to the world, as well as to the wearer.

Most have attributed the nickname "President" to the fact that the Day-Date was worn by U.S. presidents, Lyndon B. Johnson in particular. Jake covered this in his detailed 18-part series named "The Complete History of The Rolex President."
 





My esteemed colleagues at Hodinkee have written as recently as 2021 that: 


While the Day-Date did in fact begin in 1956, we now know it is not "how it got its nicknamed." To be clear, the fine folks over at Hodinkee do a superb job, and this misstatement is no reflection of the work they do. 

Rather, it is a reflection on how large this legend has grown, how often it has been repeated by watch professionals the world over. 


President Eisenhower, pictured above, is wearing his Rolex Datejust on Jubilee bracelet, which is not a Day-Date and does not have a "President" bracelet.


The wonderful publication WatchTime, to which I'm subscribed, has an even more confusing explanation for the origin of the appellation "President." [Alas, not correct either: Eisenhower had a Datejust, not a Day-Date]




The mistakes are largely Rolex to blame as the brand publishes very little about its history. I'd surmise Rolex's biggest depositary of historical documents are in these pages—composed and assembled through painstaking research.

Did the term "President" really come from LBJ owning a Day-Date?






It's been said that the Internet rewards specialization. And Jake's Rolex World is 100% about Rolex. 

Nick Gould has just uncovered in the archives of an Italian newspaper, La Nuova Stampa, a Rolex advertisement from 1957—four years before JFK was elected, six years before LBJ would be sworn in—with the word "PRESIDENT."

"This alters the timeline on the nickname getting attached to the watch," Nick said.






Come closer (and observe the publication date)...



In the third line below the picture of the Day-Date, we can see the word "PRESIDENT" being used to describe the Rolex Day-Date bracelet, or bracciale, before the ad includes the bracelet codeTranslated from Italian, the sentence reads: "Solid 18 carat gold with bracelet << PRESIDENT >> 7286/16". It's 1957, and JFK and LBJ haven't even started campaigning.

Moreover, a 1958 Rolex catalog from the Canary Islands corroborates the use of the word "President" as a name for the Rolex Day-Date's bracelet...





...as well as this 1959 German advertisement with the word Präsident.


It was believed, until now, that Rolex started referring to "President" during LBJ's term in office, as the watchmaker stood to capitalize on (free) exposure from the President's wrist. Below are a couple of Rolex ads published in the mid-1960s, during LBJ's presidential term, one of them referring to "The presidents' watch."





However, thanks to the recent discovery dug up from an Italian newspaper archive, we have proof that the term "PRESIDENT" was used nearly a decade earlier, unrelated to the U.S. presidents of the sixties. 




Jake's Take: Danny and Nick did an amazing job discovering and sharing this previously missing piece of the Rolex history puzzle! Personally, I was shocked with Nick's discovery, and I am not certain what to make of it. It just goes to show that Rolex history seems to be more a moving target than a fixed one. The one thing I would add to this story is that President Eisenhower was wearing a yellow gold Rolex Datejust when the 1957 Italian newspaper ad was published. 


I will also add that a common misconception is the original inaugural 1955-1956 Rolex Day-Date models  [Reference 6511 and 6510] came with the President bracelet, which is not true. The first Day-Date models (pictured above and below) were ONLY equipped and available with a Rolex Jubilee bracelet

So the great takeaway from this story is the Rolex President bracelet was named the "President" from day one when it was first launched in 1957.





1956 Basel Fair Rolex Ad introducing the Rolex Day-Date Model

Sunday, October 03, 2021

Rolex & Tennis: An Enduring Partnership



Rolex & Tennis

An Enduring Partnership