U.S. Open President Trump with Rolex CEO...

U.S. Open

President Trump

with Rolex CEO

Trump and Dufour Hang Out 

I always seem to equate the U.S. Open finals with representing the end of summer, and this year will likely be certainly memorable. Rolex CEO, Jean-Frederic Dufour and President Donald Trump spent some time together today at the U.S. Open Tennis Finals as Trump was a guest in the Rolex suite during the Men's Finals today.

This is the latest high-profile athletic event Trump has attended after the Super Bowl in New Orleans, as well as the Daytona 500 in Florida, not to mention the UFC Fights in New Jersey, Newark and Miami.

What did the Rolex President say to the Rolex CEO?

I wonder if Dufuor and Trump discussed the ridiculously absurd American tariffs Trump imposed upon Switzerland at 39% for imported goods? Just one of the reasons such a tariff make no sense is it's greater than 2.5 times greater than the one imposed upon European Union goods exported to the U.S., and it's more than 4 times higher than than British exports to the United States. Hopefully they can sort this out, as Trump is a longtime wearer of Rolex as seen in the photos below.

Also in attendance today at Flushing Meadows, was "The Boss" Bruce Springsteen and he was rocking what appears to be a vintage Rolex Oyster Perpetual.

Below we see legendary NBA Basketball player, Stephen Curry praising Alvarez after making an amazing shot as they were making eye contact with each other.

Also, we see Jamaican musician Shaggy below, rocking his super cool Rainbow Rolex Daytona.

Today's match was between Number 1 Jannik Sinner and Number two ranked, Carlos Alcaraz, who are both Rolex Testimonies. Carlos Alcaraz (pronounced like Alcatraz, without a 't') won the match, and Rolex released the video below to showcase his win.

IF you didn't get a chance to watch the match live, you are in for a big treat as the recap below is excellent, and gives you the highlights of the AMAZING championship showdown. 

Giorgio Armani Belongs To The Ages

Giorgio Armani 

The King of Italian Design

Belongs To The Ages

1934-2025

RolexMagazine.com mourns the loss of Giorgio Armani, the legendary Italian fashion designer, who passed away at 91. Armani’s timeless elegance and innovative vision redefined luxury, blending sophistication with simplicity. His iconic designs, from sharp tailoring to effortless chic, left an indelible mark on global fashion. A pioneer of red-carpet glamour and minimalist style, Armani’s legacy endures in every stitch of his creations. We extend our deepest condolences to his family, friends, and the fashion world. Rest in peace, Maestro.

Armani wore and depended on Rolex watches throughout his career, and in the photo above we see him rocking a Datejust, as well as a vintage Oyster Perpetual in the photo below.

In the photo below we see him sporting a vintage Rolex Bubbleback in a polaroid photo taken by Andy Warhol.

When I started my own clothing design career back in the 1980s, I was, of course, inspired by Giorgio Armani, as well as Ralph Lauren, and Calvin Klein. Armani made some amazing colognes and some great sportswear, that I really enjoyed owning over the years. Armani was way more than a clothing designer who was always on the runway, as he was also a pioneer in creating a lifestyle brand that included Armani Casa home decor, luxury hotels, and many interesting accessories, including his A | X Armani Exchange.

One of my greatest Armani memories is how he outfitted Richard Gere in American Gigolo, which was a seminal early 1980s movie. The scene where Gere slides open his drawer filled with Armani shirts was perhaps one of the seminal fashion moments to grace the big screen. This really put Armani on the fashion map worldwide.

Captain Danny Is Back

Captain Danny Is Back

Our Captain Danny took a three month break from publishing his Coronet Rolex Blog, but recently started it up again, which is great as he is an excellent writer and researcher. Hopefully he recharged his batteries and is ready to go full speed again (No Pressure Danny ;-)

Danny recently went for a magnificent early morning Kayak session up in the Utah mountains, up at 6390 Feet of Altitude, and snapped these great photos. Danny Quipped "I went kayaking this morning here in the Utah mountains, at 6390 ft altitude. It's life... elevated."

Macro & Studio Shot Of The Day: Black and Blue Ceramic Bezel GMT-Master

...Macro & Studio Shot Of The Day...

Stainless Steel GMT

Black and Blue Ceramic Bezel

40MM Reference 116710BLNR

White Gold Rolex Sky Dweller

...Rolex Studio Shot Of The Day...

White Gold Rolex Sky Dweller

Dual Time Zone: Annual Calendar 

Movement: Calibre 9001

Reference 326939

Arthur Ashe Three Time Grand Slam of Tennis Winner

    It's that time of the year again, as the dog days of summer have passed, and the end of summer in the Northern Hemisphere sneaks upon us yet again. The demarcation point for most people in the U.S. for the end of summer, is Labor Day, as the days and evenings usually begin getting shorter and cooler, with the majority of summer behind us in the rear view mirror. 

    Another key dividing line between Summer and Fall is the U.S. Open Tennis Tournament in Flushing Meadows, New York, where the finals take place in the Arthur Ashe Stadium. I always tend to associated the U.S. Open Tennis Tournament with 3 things:

                                -Rolex

                                -Great Tennis

                                -The End of Summer

This years U.S. Open began on August 18th and will conclude on September 8th, thus I thought it would be a great opportunity to hop in The Rolex Time Machine and take a look back at one of the great tennis players in history... 

...Rolex Coolness...

Arthur Ashe

Three-Time Tennis Grand-Slam Winner

A Lifetime Of Achievement With A Rolex President On His Wrist

Arthur Ashe is one of the greatest tennis players in history, and the only African American player to ever win the men's singles at Wimbledon, the U.S. Open, and the Australian Open. Arthur is pictured below sporting his yellow gold Rolex Day-Date. It is amazing how timeless and evergreen Rolex watches are, especially when you realize this photo was taken 54 years ago, in 1970, at the Queen's Club in London.

Arthur Ashe is the first black man in history to wear a Rolex President (Day-Date). I know Bill Cosby wore many Rolex Day-Dates and so did Pele, but I believe Arthur Ashe was the likely the first.

"I only wear Rolex." –Arthur Ashe

Arthur Ashe pictured above in 1970, at the Queen's Club in London, England

Tighten Up

I really like the photo of Arthur Ashe above and I think Arthur looks really tight and tough and you can tell by the way he is posing that he is extremely proud of his Rolex–which I really digg. For some reason, every time I look at the photo above of Arthur Ashe, the song "Tighten Up" by Archie Bell & The Drells starts playing in my head so I thought I would share the video below. Play it and look at the photo above of Arthur...

I first learned of Arthur Ashe wearing a Rolex President (Day-Date) from T. Walker Lloyd who told me a great story about how Arthur said that he only wore Rolex. In the photo below we see Arthur Ashe pictured on the cover of a 1966 issue of Sports Illustrated.

Arthur Ashe is pictured below in 1968 holding up his U.S. Open trophy he received after winning the U.S. Open.

Winning Wimbledon 1975

Arthur Ashe is pictured below holding up the Wimbledon Trophy for having won the Men's Final Tournament in 1975. Arthur Ashe had previously attempted to win at Wimbledon eight times, before finally winning.

Arthur Ashe is pictured below shaking hands with the reigning Wimbledon Championship,  Jimmy Connors in 1975 after Ashe destroyed Connors to win the Wimbledon men's final championship. 

Arthur Ashe is pictured below in 1974 playing golf on a TV show where well-known sportsman competed against each other in a variety of events, and notice he is wearing his Rolex Day-Date while he is playing golf!!! This is something only a REAL Rolex Fanatic would do—play golf while wearing a Rolex President!!!

The video below features Arthur Ashe showcasing his Ashe Comp 2 tennis graphite tennis racket he used when he won Wimbledon in 1975. Arthur Ashe was not only an amazing tennis player, but an equally successful entrepreneur.

Arthur Ashe is pictured below in 1979, while promoting a prototype of his famous Arthur Ashe tennis racquet, which was made by Head. I used to have one of these Head tennis racquets  which at the time was, considered the most state of the art racquet you could buy.

Arthur Ashe is pictured below with the 1982 Davis Cup team which he was the caption of. John McEnroe is pictured next to Ashe.

It is amazing that Arthur Ashe wore a yellow gold Rolex President his entire life. Arthur Ashe died way too young, but he inspired the tennis world like very few ever have or ever will. Arthur Ashe was a man of great achievement and he made it every step of the way with his trademark Rolex Day-Date on his wrist which kept the time of his life!!!

Arthur Asher is pictured below in 1992 in a famous shot of him hugging his Tennis Racquet while wearing his trademark Rolex Day-Date, which was taken three decades after the first image of him at the beginning of this story. It is fascinating to note Arthur Ashe proudly wore a Rolex Day-Date his entire adult life. A year after the picture below was taken, Arthur Ashe died from AIDS, which he contracted from a blood transfusion that contained the HIV virus in the early 1980s. 

Arthur Ashe is featured below in a video he made just before he passed away. Arthur Ashe passed away on February 6, 1993.

The documentary below on Arthur Ashe is AMAZING!!!! I highly recommend watching it! 

Have Rolex Will Travel

If you watch the BBC interview that takes place 36 minutes and 36 seconds into the video above, you will see Arthur Ashe rockin' his yellow gold Rolex Day-Date while being interviewed just after winning Wimbledon in 1975. This is interesting in that the interviewer asked Arthur Ashe if he was materialistic in any way? Arthur Ashe ironically answered: 

"Right now I have very few possessions. Not because I don't want them, or wouldn't want to use them, but because there is no real need for them logically. I don't have a car because I am never in one place long enough."

So what makes Arthur Ashe's answer so ironic? The fact he has so few material possessions, but he is wearing his yellow gold Rolex Day-Date. Also, notice this Rolex Day-Date has a matching Champagne dial, where in the later photos of Arthur Ashe, his Day-Date has a dark dial. Another key takeaway point is that to the best of my recollection, Arthur Ashe is the first tennis player who won Wimbledon who wore a Rolex, and not just any Rolex, but he flagship 'Rolex Presidential' model.

4 Years Buried Rolex Ad

4 Years Buried Rolex Ad

Eduardo Raffaelli from Buenos Aires, Argentina sent in this great Rolex ad which I believe is from the early 1950s. Definitely read the great story. Thanks Eduardo!!! Every Rolex really does tell a story!!!

A Beautiful Rolex Moonphase 1952 Reference 6062

...Rolex Studio Shot Of The Day...

A Beautiful Rolex Moonphase

1952 Reference 6062

Man, it's old in Brazil...

President Ronald Reagan Rolex ...[Chapter 12]

President Ronald Reagan Rolex

Stainless Steel Rolex Datejust: Jubilee Bracelet

California Summer of 1965

With the American Presidential Elections just around the corner, I thought it would be a good time to hop in The Rolex Time Machine and take a trip back to look at the history of The Rolex President...

Back in 2010 I discovered photos of Ronald Reagan wearing a stainless steel Rolex Datejust on a Jubilee Bracelet. These photos were taken during the Summer of 1965 on his California Ranch. Of course these photos were taken before he was even elected the Governor of California, so he was just an ordinary American Citizen who was semi-retired. In 2013, I discovered more photos of Ronald Reagan, while he was the President of The United States, wearing his Rolex.

"There is no limit to what a man can do or where he can go if he doesn't mind who gets the credit." –Ronald Reagan

So this means, that Ronald Reagan is the second American President to wear a Rolex Datejust after Dwight Eisenhower. Lyndon Johnson, Gerald Ford and Bill Clinton wore Rolex Day-Dates, and I have heard Richard Nixon wore a Rolex, but I have still not been able to find a photo of him wearing a Rolex. I also think Harry Truman may have worn a Rolex Datejust, but I have not been able to document that either.

"I've often said there's nothing better for the inside of a man than the outside of a horse." –Ronald Reagan

"Each generation goes further than the generation preceding it because it stands on the shoulders of that generation. You will have opportunities beyond anything we have ever known." –Ronald Reagan

The photo below shows President Reagan on his ranch in 1983 chopping wood, and his is still wearing his stainless steel Rolex Datejust.

I met President Reagan many years ago when I was a young man as we see in the photos below. 

One thing Ronald Reagan and I had in common is our eternal optimism. I remember President Reagan had the best handshake I have ever experienced. In particular, his handshake was flawless as it was neither to limp nor to firm—just right, and he had an amazing aura of that exuded warmth and dignity.

I had a fascinating conversation with President Reagan which I shared in My Rolex Story. When I think back on that time in U.S. History the words from the Barbara Streisand song come to mind when she sang the line from her hit song "The Way We Were": "Can it be that it was all so simple then, or has time re-written every line?"

THE COMPLETE HISTORY OF THE ROLEX PRESIDENT

Table Of Contents

Part 1: Genesis

Part 2: Reclamation

Part 3: Ike Likes Rolex

Part 4: Mamie, We Are Not In Kansas Any More (Rolex Loves Ike) Ike Likes Rolex

Part 5: President Eisenhower's Rolex

Part 6: The Podcast (With the owner of President Eisenhower's Rolex)

Part 7: Heaven

Part 8: The Eisenhower Legacy

Part 9: They Mystery of the JFK Rolex President 

Part 10: Everybody Wants To Rule The World-LBJ's Rolex President

Part 11: President Gerald Ford Gets His Rolex President

Part 12: President Ronald Reagan and his Rolex Datejust

>NEXT–Part 13: President Bill Clinton and his Rolex Day-Date

Part 14: Dick Cheney-The Rolex Vice-President

Part 15: President Obama and his Rolex Cellini

Part 16: President Trump - The Newest Rolex President

Part 17: Origins Of "The Rolex President" Watch Name

Part 18: The Rolex Precedent by Jake Ehrlich