Wednesday, November 19, 2025
Tuesday, November 18, 2025
The Time To Act Is Now
The Time To Act Is Now
Below is a live broadcast that aired at 12AM PST, from Dubai Watch Week, which features a keynote discussion with Rolex CEO, Jean-Frédéric Dufour, and Wei Koh, along with Abdul Hamied Seddiqui. They have a brilliant conversation about all things Rolex, and it's interesting as I believe this represents the first time I have heard Mr. Dufour speak English, which is fascinating...
Sunday, November 16, 2025
Switzerland Wins U.S. Tariff Rate Drop to 15%

Switzerland Wins U.S. Tariff Drop to 15%
Pledges $200 Billion in U.S. Investment
Trump Seeks Balanced Trade
Saturday, November 15, 2025
Rolex Studio Shot of the Day: Doctor Strong Big Crowns...
Friday, November 14, 2025
Steve McQueen Racing At Le Mans Rocking a Rolex Submariner [Reference 5512]
Is the story of obsession, betrayal and ultimate vindication. It is the story of how one of the most volatile, charismatic stars of his generation, who seemingly lost so much he held dear in the pursuit of his dream, nevertheless followed it to the end.
The poster below is the original 1971 movie poster for Le Mans, starring Steve McQueen. So basically the documentary above is about the making of the 1971 movie.

The Rolex ad below features the same Rolex Submariner 5512 model Steve McQueen wore in Le Mans. This vintage Rolex ad is soooo cool, and so unlike any Rolex magazine ad you would see today...

Thursday, November 13, 2025
Stefano Mazzariol Cream Colored Explorer II
Wednesday, November 12, 2025
"Rolex Has Been Very Nice" —President Trump

"Rolex Has Been Very Nice"
—President Trump
Nice Comments on Rolex
Monday, November 10, 2025
Rolex Desk Clock In Oval Office

Rolex Desk Clock
In The Oval Office
Front and Center On Resolute Desk
"Hodinkee is able to confirm that the clock was given to the U.S. and the President by Rolex as part of a White House visit by a group of Swiss business executives. According to a letter signed by Rolex Chief Executive Officer Jean-Frédéric Dufour, the table clock was presented for the benefit of the people of the United States as one of several “symbolic gestures of appreciation reflecting the spirit of friendship and enduring ties between the two nations,” according to the letter. The table clock was described as a gift to the people of the United States and as “a modest, refined expression of traditional Swiss watchmaking.“
Saturday, November 08, 2025
Domino's Pizza Rolex
Weekend Watching
Friday, November 07, 2025
Rolex Cockpit Shot of the Day... Explorer II
...Rolex Cockpit Shot of the Day...
Captain Danny, who publishes the Coronet Rolex blog, shared this amazing shot with us that he took of what I believed is his current favorite Rolex watch which is a vintage Rolex Explorer II with a red hand, and he took it in the cockpit of his A330.


















































































