
Monday, February 02, 2026
1958 Rolex Submariner

Saturday, January 31, 2026
Arnold Schwarzenegger Yellow Gold Rolex GMT-Master
Arnold
Schwarzenegger
NETFLIX DOCUMENTARY
Arnold Schwarzenegger 78 years old today, and several years ago, back in 2023 NETFLIX came out with a full length documentary on his amazing lifetime achievements and it will debut on June 7, 2023. Below is the trailer, and notice he is still rocking his yellow gold Rolex GMT-Master...
The Arnold Schwarzenegger Netflix Documentary poster below could read:
One Man. Three Lifetimes. One Rolex.
...Vintage Rolex Coolness...
Arnold
Schwarzenegger
Yellow Gold Rootbeer GMT-Master
I Want To Pump You Up!!!
.
Arnold Schwarzenegger in December of 1994 wearing his Mocha GMT-Master
Arnold Schwarzenegger has many nicknames; The Oak, The Austrian Oak, The Olympian, Oak, The King, Champ, Arnie, Schwarzie, Arnold Strong, Mr. Universe, Mr. Olympia and The Governator.
What a life he has lived. From Mister Universe, to Mega Movie Star to the Governor of California.
I am working on my upcoming Andy Warhol story, and I thought I would offer a preview of some of the great Polaroid images from the story. These Warhol Polaroids feature a barechested Arnold Schwarzenneger sporting his GMT-Master. One of the amazing details in my upcoming story has to do with how prescient and relevant Warhol's polaroids are today as an analog to Instagram, and Pinterest. Today, with an iPhone in hand, we are all now potentially Andy Warhol.
It doesn't just tell time
It tells history
ARNOLD IS
NUMERO UNO
Arnold looks a bit like Elon Musk in these photos as Schwarzenegger is smoking a joint while he enjoys some fried chicken along with a glass of white wine, and he is hilariously wearing a t-shirt that says "ARNOLD IS NUMERO UNO". Arnold is also wearing his yellow gold GMT-Master in these photos which was originally designed for pilots and jet setters who like to fly high ;-)
1988
Hotel Meurice, Paris, France
Yellow Gold Rolex GMT-Master
These classic images of Arnold were taken in a hotel room in Paris in 1988. In the photos, we see him wearing his yellow gold Rolex GMT-Master, on a Jubilee bracelet.

...All In The Family...
Arnold, Maria & Patrick Schwarzenegger
Like Father & Mother—Like Son
Arnold Schwarzenegger and Maria Shriver were married and have four children—two girls and two boys. Patrick Schwarzenegger is the oldest boy and we see him pictured below in a recent shot sporting his Stainless Steel Rolex Submariner with a Ceramic bezel.
Arnold Schwarzenegger is pictured below with Maria Shriver when then first started dating, and we see him wearing his Yellow-Gold Rolex GMT-Master.
Like Mother—Like Son: In the photo below, we see Arnold Schwarzenegger with his wife, Maria Shriver, who is wearing a 36MM Rolex Day-Date. Maria Shriver is a Kennedy, and many of her fellow Kennedy relatives also wear Rolex.

Hasta La Vista Baby!!!
Friday, January 30, 2026
Thursday, January 29, 2026
Archie Bunker Wore A Rolex...
Archie Bunker Wore A Rolex
I thought I would change it up a little bit this Thanksgiving by taking a heartwarming look back at one of the most famous curmudgeons in history, Archie Bunker, played brilliantly by Carroll O'Connor.
THOSE WERE THE DAYS!!!
The opening intro and outro from All in the Family is one of the most iconic TV song intros in History...particularly if you are old enough to remember having watch the show back when it aired on TV...
Carroll O'Connor who played Archie Bunker wore a two tone Rolex Datejust in real life as pictured below.
Tuesday, January 27, 2026
Ceramic LV Submariner Bezel Insert
Ceramic LV Submariner Bezel Insert
This is an amazing Rolex photo of the current ceramic Rolex LV Submariner bezel insert. If you look closely at the detail, it is incredible how the markers are etched into the ceramic!!!!
Monday, January 26, 2026
Profiles In Coolness: James Coburn
...Profiles In Coolness...
James Coburn
Pepsi GMT-Master
Who is the coolest, most exuberantly charismatic dude to ever wear a Rolex? This is a fascinating question if you think about it since there have been so many. The top of this list would include Steve McQueen, Paul Newman, Miles Davis, Robert Redford, and even Pablo Picasso. This being said, there is another person to add to this list that could arguably top the list, and that is actor, James Coburn. Nick Gould the amazing horological journalist discovered the photo of James Coburn rocking his Pepsi Rolex GMT-Master in 1968.
So what makes a dude cool? I would argue coolness is a combination of being handsome, masculine, charismatic, stylish, confident, competent, with and a relative degree of nonchalance and je ne sais quoi—all of which James Coburn possessed in spades.
A Man For All Four Seasons
James Coburn was an unusually charismatic, handsome actor. During his acting career which made up the better part of a half-century he appeared in over 80 movies and 100 TV shows including Bonanza and Alfred Hitchcock Presents. James played many different roles in his career, and in 1998 won the Academy Award for his supporting role in the movie "Affliction."
The Magnificent Seven
James Coburn co-starred in The Magnificent Seven alongside other famous tough-guy actors including Steve McQueen, Yul Brynner and Charles Bronson.
The Great Escape
In 1963 James Coburn co-starred in the great escape alongside James Garner, Steve McQueen and Charles Bronson. We see the three of them together pictured below in 1963. Speaking of Rolex and The Great Escape, our Captain Danny wrote and amazing story on this subject, which I highly recommend checking out!!!
Our Man Flint
James Coburn made a series of two movies which debuted in 1966 and 1968 named Our Man Flint, and In Like Flint in which he played a James Bond like character.

Duffy
James Coburn starred in a movie in 1968 named Duffy, where he wore his Pepsi Rolex GMT-Master as seen below.
Sunday, January 25, 2026
Lume Shot Of The Day: Rolex Explorer II Orange Hand
Saturday, January 24, 2026
Ali MacGraw 1968 Cartier Boutique Rolex Ad
...Vintage Rolex Hotness...
Ali MacGraw
1968 Cartier Boutique Rolex Ad
There is nothing cooler in the world of Rolex spotting than discovering a famous person in a vintage Rolex ad rocking a Rolex that you have never seen before. It's rare, but it happens. Nicolas from Adpatina.com discovered this AMAZING Cartier Boutique Rolex ad from 1968 which features a young Ali MacGraw clad in Bill Blass while sporting her ladies Rolex Oyster in Stainless Steel. Adpatina.com specializes in selling original vintage Rolex magazine advertisements both framed and unframed!
We know vintage Rolex watches are very popular with collectors, and many people like owning vintage ads, which are far less expensive, but will likely continue going up in price over the upcoming years.
The ad above which features Ali MacGraw when she was a model in 1968. Not so long after, she became a famous actress and started dating fellow actor, Steve McQueen who she is pictured with below in 1972.
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