...Rolex Studio Shot Of The Day...
Ceramic Two-Tone Rolex Submariner
Sunday, June 07, 2026
Saturday, June 06, 2026
Rolex Coolness: Tom Selleck: Still Prefers Pepsi after 4 Decades...
...Rolex Coolness...
Tom Selleck
A Brilliant Life & Career of Achievement
With A Pepsi GMT Telling His Time
My article on King Harald V of Norway wearing his GMT-Master longer than anybody else stirred up quite a bit of interest, which of course made me think about probably the most famous person to wear a Pepsi GMT-Master—for a long time, and that is Tom Selleck going all the way back to his Magnum P.I. Days! The photos above of Tom Selleck were taken four decades apart, but Tom's Rolex GMT-Master looks even more timeless on his wrist today as it did back in the 1980s...
I just completed a Major update on this story which now features many more cool photos of Tom Selleck wearing Rolex watches including this one with Frank Sinatra who was a guest star on Magnum P.I.
Since 2026 represents Rolex celebrating the 100th Anniversary of the Rolex Oyster I thought it would be a great time to take a look how an original 1926 Rolex Oyster looks on Tom Selleck as we see in the 1990 photo below that was published in a Architectural Digest article on Selleck.
Tom is rocking a yellow gold hexagonal Rolex Oyster in the photo above, similar to the one pictured below that was made in 1926. I am working on a huge story about the early history of the Rolex Oyster and hope to publish it soon.
Back in 2018 I published a story about The Return of The Magnum P.I. Show to ABC which seemed pretty cool! Ned Saric, who is a regular reader of Jake's Rolex World recently wrote in to share a fascinating Tom Selleck interview that was published by The Haute Horologie Journal. The quote below came from the Haute Horology Jornal interview:
"I've had my fair share of "sport" watches but never one as tough as the Rolex Pepsi."
—Tom Selleck
The Pepsi
In the interview mentioned above, Haute Horologie asked Tom Selleck: "What about the famous Rolex GMT-Master Pepsi, a legend for collectors?" Tom Selleck responded:
"My Rolex GMT-Master has been underwater, buried in sand, taken I don’t know how many knocks, and never a problem. It’s called the Pepsi because the bezel colors are the same as the Pepsi logo. Personally, I thought the red went well with the Ferrari and the blue matched Hawaii’s lagoons and sky."
—Tom Selleck
There is something really iconic about Tom Selleck style. First of all, he doesn't look like anybody else. He has his own unique look. It is fascinating to note that in my opinion, Tom Selleck epitomizes the GMT-Master more than anybody I can think of. The way he wore his Rolex GMT-Master on Magnum P.I. is so iconic, just like his Ferrari 308 GTS.
In Season 4, Episode 1 of Magnum PI, titled, “Home from the Sea” we learn about Magnum’s father, a Naval Aviator and see a close up:
In that episode he tells young Magnum that he will get him the same watch he has. Later in the episode, we learn that Magnum’s father did not return from the Korean War, and we see young Magnum at his father’s funeral. This represents a continuity error, as the GMT-Master had not yet been released/invented by Rolex, as the Korean War ran started on June 25, 1950 and ended on July 27, 1953, and Rolex didn't launch the GMT-Master until 1955—not to mention the GMT-Master didn't get crown guards until 1959, with the introduction of the Reference 1675.
In the two photos below we see Tom Selleck with legendary comedian and actress, Carol Burnett who was also a guest star on Magnum P.I.
Tom Selleck
As Jesse Stone
The photos above are of Tom Selleck playing Magnum P.I. which began in 1980. In the images you see Tom sporting his trademark Pepsi GMT Master and in the images below from you see him starring recently in Jesse Stone, still wearing his Pepsi Rolex GMT Master after all these years. Really cool if you ask me!!!!!
Tom Selleck is pictured above with his Rolex and a 1911A1 cocked and locked, which is classic cool. Today I am officially designating the Pepsi Rolex GMT-Master as The Tom Selleck Pepsi GMT-Master. If you can think of anybody who you think better symbolizes the Pepsi GMT-Master than Tom Selleck, please let me know!?!
The Gold GMT-Master
In the photos below we see Tom Selleck as Magnum P.I., sporting a yellow gold Rolex GMT Master. The first image below shows Tom Selleck on the cover of People Magazine from March 8, 1982, and notice he is wearing his yellow gold Rolex GMT-Master.
Three Men & a Datejust
Tom Selleck also wears a two-tone Rolex Datejust and the earliest known image I found of him wearing it is pictued below from 1987 when he starred in the major motion picture titled Three Men & A Baby.
Friends
Playing Courtney Cox's Boyfriend
Tom Selleck played the recurring role of Dr. Richard Burke who was Monica's boyfriend on the ultra-successful TV show Friends on Season 2 (1995), 3 (1996) and 6 (1999).
Blue Bloods
Playing New York City Chief of Police: Frank Reagan
Tom Selleck's most recent and current role is in the TV show, Blue Bloods, where he plays the NYC Chief Of Police.
In the photo below we see him still wearing his two-tone Rolex Datejust, on a Jubilee bracelet.
Thursday, June 04, 2026
The John Player Special...Exotic Dial Up Close...
...Rolex Macro Shot Of The Day...
The John Player Special
Yellow Gold Rolex Daytona
Can it be that it was all so simple then...
...or has TIME rewritten every line?
Wednesday, June 03, 2026
Erin Heatherton Victoria Secret Supermodel
...Rolex Hotness...
Erin Heatherton
Victoria Secret Supermodel
Stainless Steel Rolex Daytona
Erin Heatherton is a world-famous super-leggy-model who has modeled for Victoria Secret, and Sports Illustrated. She is seen below sporting her stainless steel Rolex Daytona.
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