Wednesday, March 11, 2015

Ralph & Jerry Lauren in the 1970s Wearing Rolex Submariners

...Rolex Super-Coolness... 

Ralph Lauren
Pepsi Rolex GMT Master

What do Polo by Ralph Lauren and Rolex have in common? The are both highly iconic brands that hit the apex of their success in the 1980s as the fashion world returned to a clean-cut look.

Ralph Lauren is one of the top American designers and he has been wearing Rolex watches for 5 decades. The photo of him below was taken at Martha's Vineyard in 1981 by Bruce Weber and shows him wearing his Pepsi Rolex GMT Master. Ralph Lauren is a big Rolex collector and has been for many years. In many ways, Polo and Rolex are similar in the sense that they are both timeless, sporty and elegant. Also, Polo and Rolex are very similar in many ways, as they are both really the gold-standard for successful branding in each of their fields of endeavor.

This next photo shows Ralph Lauren with his beautiful wife Ricky on the beach in 1986. Notice they are both wearing Rolex Sport watches. It is fascinating when you think about it, that this photo was taken a 26 years ago. In other words, today it is extremely common to see a woman wearing a man's Rolex sports watch, however, 26 years ago, you almost never saw it.

This next photo shows Ralph Lauren with his brother, Jerry Lauren, and they are both wearing Rolex sport watches. Jerry Lauren has been the head of the Polo menswear line since its inception.

Ralph Lauren not only wears Rolex watches, but has featured them in many of his ads over the years like the one below from his 1995 Polo collection which features Tyson Beckford wearing his Rolex GMT Master. This photo was also taken by Bruce Weber.