Marlon Brando Rolex
All The Crazy Moonphases
John Goldberger, the author of 100 Superlative Rolex Watches pointed out that in the 1960 movie, The Fugitive Kind, starring Marlon Brando and Joanne Woodward, that Marlon Brando mentions his Rolex Moonphase 6062. John also points out that he thinks the watch is a chronograph, but I can't see it well enough to tell. I definitely see the moonphase on the dial of the watch when Marlon hands it to Joanne.
John Goldberger pointed out to me in an email "I think this is the first Rolex advertising in the movies, because I bet the original book or script by Tennessee Williams didn't exist with the words Rolex Chronometer."
Update: In a follow-up email, John mentioned "Tennessee Williams wrote the script for The Fugitive Kind in 1937, at which time Rolex had NEVER made a Moonphase of any kind. This means that in 1960, the screenplay authors added the words Rolex Chronometer as well as the description for the Moonphase. Also the description is too precise for the knowledge of a film-maker, and the supreme irony is that the model was out of production in 1960!!"
The President on The Godfather
Anyone whose favorite movie is The Godfather is alright by me