James Bond Wears Rolex
The Man With The Top-Secret Job Wears A Rolex
New Scientist: September 12, 1963
This ad is another fascinating piece in the James Bond puzzle. The very first James Bond movie named Dr. No was released in 1962 and Sean Connery wore a Rolex Submariner. This is the first Rolex ad I know of that appears to play on the appeal of a James Bond persona. It was published in England in 1963 and I just added it to The Complete History Of James Bond Watches story on Jake's Rolex World.
The photo below is a screen capture from the 1962 James Bond movie, Dr. NO and we see Sean Connery testing his Rolex Submariner with a geiger counter. If you look closely the geiger counter looks similar the machine in the British Rolex Top-Secret ad above.
I just update The Complete History Of James Bond Watches story on Jake's Rolex World with the Top-Secret ad.