Friday, January 20, 2017

The Rolex President: New Rolex President History








The Rolex President

New Rolex President History Discovered


I am writing this story just after President Trump was officially sworn in as the Next President Of The United States. The Inauguration parade is just about to begin, so I thought it would be an excellent opportunity to share a new piece of the Rolex President history that was previously unknown.  President Eisenhower was the first known U.S. President to wear a Rolex. Specifically, he wore a yellow gold Rolex Datejust that was given to him as a gift from Rolex in 1948, when he was the Supreme Commander of NATO in Europe. Eisenhower's Rolex was no ordinary Rolex—it was the 150,000 Officially Certified Swiss Chronometer made by Rolex.



In the photo below we see the inauguration of U.S. President,  John F. Kennedy which took place on January 20, 1961. In the photo we see outgoing President, Dwight Eisenhower sitting next to Kennedy, and we see incoming Vice President, Lyndon Johnson, sitting next to future president Richard Nixon.


U.S. President Johnson was the first known U.S. President to wear a Rolex Day-Date, which became known as the Rolex President.



There is a mystery as to when President Johnson first began wearing his Rolex Day-Date, and where it came from? Today I intend to solve that mystery. The photos above and below were taken on December 18, 1964. The photos were taken of President Johnson just after he was sworn-in as the President of the United States, and they were taken during the Presidential Inauguration Parade, which typically takes place after the swearing-in ceremony. To my knowledge these are the very first photos of President Johnson wearing his Rolex Day-Date.



In this next photo of the Presidential Parade Box, we see Texas Governor, John Connally, who by the way, was seated in JFK's limo, when he was assassinated in Dallas Texas, a year before this photo was taken. What a coincidence!?!! We also see Vice President, Hubert Humphrey pictured on the far right.



The photos below, of President Lyndon B. Johnson were taken in the White House Yellow Room, in Washington D.C. after the Inauguration Parade on December 18, 1964. This first image below is the first official Presidential Portrait of Lyndon Johnson.




Obviously we see Lyndon Johnson wearing his yellow gold Rolex Day-Date in these Presidential Portraits taken the day he took oath as The President. One question that comes to mind, is, where did he get the Rolex Day-Date, and why was he wearing it? In 2008, I interviewed Rolex Executive T. Walker Lloyd, who told me Rolex Director Rene-Paul Jeanneret was friends with Lyndon Johnson and spent time on President Johnson's ranch in Texas. 






As a matter of fact, T. Walker Lloyd told me Rene-Paul Jeanneret  told him a funny story about how he was seated in the back of a convertible Lincoln Continental on Johnson's Texas ranch. President Johnson was driving the Lincoln at 90 miles an hour down an unpaved dirt road. That is a pretty funny image if you think about it. Imagine President Johnson driving his convertible down a dirt road at 90 miles an hour with the head of Rolex Geneva in the back seat!!!



I don't know this to be a fact, but I believe it is likely the Rolex Day-Date was a gift from Rolex to President Johnson. Today a Rolex Day-Date retails for tens of thousands of dollars. Back in 1964, the same watch sold for around $1000.

The Rolex ad seen below was published in 1966, and is clearly based upon the fact that the American President Johnson wore a Rolex.





The photo below shows President Johnson and his wife Lady-Bird Johnson entertaining then California Governor, Ronald Reagan with his wife Nancy Reagan. Both men wore Rolex watches.





In the photo below we see President Johnson conferring with former U.S. President, Dwight D. Eisenhower. Eisenhower of course, was the first known U.S. President to wear a Rolex watch while in office.





It Doesn't Just Tell Time. It Tells History.


"Why this watch? This watch is witness. To words that moved nations. It's dared men faster. further. Worn by luminaries. Visionaries. Champions. It doesn't Just tell time. It tells History.


A recent Rolex ad campaign slogan says, "It doesn't just tell time. It tells history." I can think of no other Rolex where this statement would be more true with, than with President Eisenhower's Rolex Datejust.

In the photo below taken on January 20, 1953 we see outgoing U.S. President, Harry Truman in the back of the Presidential Limousine with President Elect, Dwight Eisenhower as they leave for Eisenhower's inauguration. In this photo we get a clear shot of President Eisenhower's Rolex Datejust jubilee bracelet.




In the photo below taken under the White House portico, we see, then Senator Hubert Humphrey in the presidential limousine turned around looking at outgoing U.S. President Truman.





A Crowning Achievement for Rolex

On July 21, 1952, Dwight Eisenhower appeared on the cover of LIFE Magazine, wearing his yellow gold Rolex Datejust, which must have blown the mind of all Rolex executives, including Rolex founder Hans Wilsdorf. Rolex had officially arrived as the world-wide horological leader...



Rolex promised never to commercialize the fact President Eisenhower wore a Rolex, which is a promise they kept. However, this did not keep them from being extremely proud of this achievement, which resulted in the following ad campaign that began in 1956 titled, "Men who guide the destinies of the world wear Rolex watches."




1956 Rolex President's Watch Ad

Men Who Guide The Destinies Of The World Wear Rolex Watches







1957 Rolex President's Watch Ad

Men Who Guide The Destinies Of The World Wear Rolex Watches



In 1964, U.S. President Johnson began wearing a Rolex Day-Date model, which became known as The President's Rolex. Rolex was so impressed with this fact, they renamed the Day-Date bracelet, "The President Bracelet." In the photo below we see President Johnson conferring with Dwight Eisenhower–Both yellow gold Rolex wearers.










President Trump Inauguration Speech

The video below features President Trumps Inauguration speech he gave today at noon EST.


President Donald Trump is pictured below with his daughter Ivanka, and notice he is wearing his yellow gold Rolex Day-Date, also known as The Rolex President.

Monday, January 16, 2017

Martin Luther King Jr., Day In The U.S.A.


...Profiles In Courage...

Dr. Martin Luther King Jr.
1929-1968

The Greatest Rolex Hero In History

Brilliant Civil Rights Leadership & Achievement
1964 Nobel Peace Prize Winner
[Yellow Gold Rolex Datejust]

Achievement for achievement sake is one thing. Achieving for others–in the name of love–is the greatest achievement of all.

It has been a tradition for me to re-publish this timeless and deeply inspirational story of amazing achievement every year on the weekend leading up to Martin Luther King Jr., day on Jake's Rolex World. Each year, I update the story and images to better share this amazing story, as time goes by.

Martin Luther King Jr., day is a National Holiday in the United States and the choice of January 19 is based upon Martin Luther King Jr's birthday and it is celebrated on the third Monday of January each year. Martin Luther King Jr., was born on January 15, 1929 and was assassinated on April 4, 1968. Ronald Reagan signed the Dr. Martin Luther King holiday into law in 1983, and President Reagan said "I favor the Civil Rights Act of 1964 and it must be enforced at gunpoint if necessary."


29th Anniversary Celebration
Dr. Martin Luther King Jr. Day

Martin Luther King Jr., is the only American for which there is a Federal holiday in his name who wore a Rolex, and this years celebration of the Martin Luther King day represents the 29th year the United States has celebrated this holiday. Dr. King wore a yellow gold Rolex Datejust on a Jubilee bracelet as seen in the photos below.

"The time is always right to do what is right." –Dr. Martin Luther King Jr.




Peaceful Warrior
Peace March On Selma, Alabama
February 1, 1965

...Precursor To Bloody Sunday...

In the photo below we see Dr. Martin Luther King Jr., as he prays with some of his fellow civil rights warriors as they prepare to peacefully march on February 1, 1965 in Selma, Alabama.

Just 5 weeks later, on March 7, 1965 "Bloody Sunday" would take place, and this King would take his loyal and peaceful soldiers into the battle of their lives, which would fundamentally change American history and represent the pivotal and emotional peak of the Civil Rights Movement in America...


It crosses my mind that Dr. King is the greatest hero in the Rolex history world because he was real and he paid with his life so the world could become a much better place. Dr. King stood up for people who could not stand up for themselves and that is probably the truest definition of a real hero.



"Injustice anywhere is a threat to justice eveywhere." –Dr. Martin Luther King Jr. [Letter from Birmingham, Alabama Jail, April 16, 1963]


Dr. Martin Luther King Jr., is a man of tremendous achievement and was awarded the Nobel Peace Prize in 1964 as well as the Presidential Medal of Honor and the Congressional Gold Medal. Martin Luther King Jr., was born on January 15, 1929, as Michael King Jr. Obviously he was named after his father, The Honorable Reverend, Michael King Sr, who like his son, was a Baptist Preacher and superb orator. Dr. Martin Luther King Jr.'s nickname growing up was Little Mike.


Martin Luther King Jr., is pictured above wearing his trademark yellow gold Rolex Datejust







The Making Of A King

The man we know and revere today as Dr. Martin Luther King Jr., had his name changed from Michael King Jr. to Martin Luther King Jr. when he was five years old. 



 Martin Luther King Jr., at age 6, just after his name was changed from Michael King Jr.

This name change occurred when his father, Michael King Sr., changed both their names after a 1934 trip he took to Europe. Michael King Sr, was on a tour of the Holy Land and cities in Europe, and he ended up spending a week in Berlin, Germany where he attended the Baptist World Alliance Conference. 

During his trip, Reverend Michael King Sr. toured a number of historically significant religious areas where Professor Martin Luther (1483-1546) defied the Catholic Church hundreds of years earlier in the 16th Century.

Professor Martin Luther (1483-1546)



500th Anniversary Of Protestant Reformation

The original Professor Martin Luther, pictured above in a painting, was a theologian and Catholic priest in the 16th Century. He was a man of high achievement, so much so he was the first to translate the New Testament from the Bible into German. This was a time when the Catholic Church dominated in Germany. Martin Luther was unhappy with the apparent hypocrisy of the Catholic Church, and in particular with the sale of indulgences. Martin Luther published a document in 1517 known as Ninety-five Theses, also know as Disputation on The Power of Indulgences, in which he put forth a list of 95 solutions to abusive and hypocritical  practices. 


Original 1517 Copy of Martin Luther 95 Theses Document

When looking so far back in the rear-view mirror of history, It is important to properly contextualize Professor Martin Luther's timeframe in history. In 1517, there were no iPhones, or iPads, or PCs or 7-11s that were open 24-7-365. There was no internet, google, TV, radio or even Rolex watches. There was no electricity, or indoor plumbing. Instead, people were pre-occupied with religion, because thats all there was. As a matter of fact, Galileo Galilei hadn't even been born yet, and the Catholic church insisted the earth was flat and not round.

At the time, preachers in the Catholic church sold what were referred to as "plenary indulgences', where were pieces of paper that were put forth as documents that would significantly reduce the punishment one would experience, or their family members after they died and went to purgatory, on their way to Heaven or Hell. People could buy indulgences for sins committed, or sins family members committed—both alive and dead, and they could even buy indulgences for friends or for sins they would commit in the future.

The image below is a woodcut of an indulgence-seller in a church from a pamphlet that was printed in 1521.




Long story short, Martin Luther thought this was absurd, and as a result sent the Archbishop of Mainz, Albert of Brandenbug, on October 31, 1517 (exactly 500 years ago) a letter with his 95 Theses, which in turn began the Protestant Reformation. Martin Luther was tried for heresy, and was excommunicated from the Catholic Church in 1521. 

The Protestant Reformation had a profound effect on Europe and forever changed the way some people thought about the Catholic Church, especially in places like Switzerland. This may seem insignificant its this day of Xbox and PlayStation, but back then it was a big deal. Understanding this point provides the Nexus-point between Dr. Martin Luther King's namesake, Martin Luther. In other words, they were both highly disruptive men, who attacked and upset the status quo. This also explains why Dr. Martin Luther King Jr.'s father, Michael King Sr., changed both his name as well as his son's name from Michael King to Martin Luther King.



Obviously there are many parallels between Professor Martin Luther and Dr. Martin Luther King. They both began as religious men, and went on to change their respective worlds.



President Abraham Lincoln

This rare photo of Abraham Lincoln was taken in 1863 by Alexander Gardner was used by the French sculptor, Daniel Chester as reference for the Lincoln Memorial, which today stand across from the Doctor Martin Luther King Jr. Memorial on the Washington Square. 







The Great Emancipator


On January 1, 1963, U.S. President Abraham Lincoln signed his Presidential Proclamation and Executive Order which purported to change the Federal legal status of more than 3 Million enslaved people, from 'Slave' to 'Free'. This 5 page document changed the face of America, and acted as a bridge to the work Dr. Martin Luther King Jr., would continue a century later.





Abraham Lincoln
The First Rolex President

I have been arguing for a long time, that Hans Wilsdorf, the founder of Rolex was an incredible entrepreneur and brilliant strategic marketing expert. So before the Rolex Day-Date, Datejust, Submariner, and The Rolex GMT, and Rolex Daytona, there were Rolex Oyster models named after famous people that inspired Hans Wilsdorf, and one of them was U.S. President, Abraham Lincoln.


Below we see a rose gold Rolex "Lincoln" Oyster model, which was quite stunning.




The Rolex Oyster Lincoln model below look similar to the one pictured above, but it is a different model, in a yellow gold case.



In the photo below we see a stainless steel Rolex Oyster Lincoln model in a beautiful cushion case, which was made in the 1940s, with a reference number of 3388.



The Lincoln Memorial, pictured below, would end up becoming the place where Dr. Martin Luther King Jr., would change American History forever, as we will learn later in this story.






The Greatest Rolex Hero
A Fearless Man Who Fought For Mankind


"We must learn to live together as brothers, or perish together as fools." –Dr. Martin Luther King Jr.


I made a bold declarative statement when I said Martin Luther King Jr., is the greatest heros in Rolex history. Why makes this so? Martin Luther King Jr's life was threatened by many people including the F.B.I. One day a bomb went-off in front of his home which blew-up and completely destroyed his front porch. He continued to get death threats and was told that if he did not stop, he would be killed.

After his porch was rebuilt, he kept going, and he kept standing-up for people who could not stand up for themselves. Every day he continued to walk up the stairs of his home with his four small children, past the porch that had been rebuilt, full-well knowing that at any moment, he or any member of his family could be killed. Martin Luther King Jr., refused to be driven by fear!!!

There are many men and women who wore a Rolex watch on their wrist in history which somehow propelled them toward achieving amazing feats, but none as heroic, substantial and meaningful as Dr. Martin Luther King Jr.

I can't help but wonder if Martin Luther King Jr., was inspired by his beautiful yellow-gold Datejust the same way President Eisenhower was with his?

I wonder if Martin Luther King used to sit and stare in admiration at how beautiful his Rolex was? I can't help but wonder if he used to lay in bed at night in the dark and watch the lumed dial and hands glow in the same awe that many, many Rolex wearers do?

I can't help but wonder if wearing his Rolex didn't cause Dr. King to feel invulnerable like Chuck Yeager when he broke the sound barrier with his Rolex on his wrist, or Tensing Norgay when he finally conquered Mount Everest, or Jacques Piccard when he and U.S. Navy Captain Don Walsh finally landed on the deepest known part of the ocean floor in the Bathescaph Trieste, 7 Miles down, in the Marianas Trench in 1960?

"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands in moments of challenge and controversy." –Dr. Martin Luther King [Strength To Love, 1963]



Understanding King

To best understand the brilliant philosophy of Dr. Martin Luther King, let's first watch this video which was one of the first video interviews of Dr. King and it was filmed October 27, 1957 which was during the Eisenhower Presidential administration.



Next up we have another fascinating interview, also from 1957 of Dr. Martin Luther King Jr.







Dr. Martin Luther King's Amazing Journey
"Let no man pull you low enough to hate him." –Dr. Martin Luther King Jr.
As you just learned if you watched the videos above, Dr. Martin Luther King Jr. was an unusually peaceful and equally intelligent, courageous and articulate man. Martin Luther King Junior was born on January 15, 1929 in Atlanta, Georgia, and was the middle child of Martin Luther King, Sr. and Alberta Williams King.

Martin Luther King, Jr was actually born Michael King Jr., and in 1934, when his family traveled to Germany his father was so inspired, he changed their names to Martin Luther in honor of the Martin Luther, the German Protestant leader.

Martin Luther King Jr. was a brilliant student who was so intelligent he completed high school in two years and then attended Morehouse College at age 15!!! After graduating from Morehouse with a Bachelor Of Arts degree in sociology, he attended Crozer Theological Seminary located in Chester, Pennsylvania, where he graduated with a masters degree of Bachelor Of Divinity in 1951.

On June 18, 1953 he wed Corretta Scott and they eventually had four children. At age 25, Martin Luther King then became the Pastor at the Dexter Avenue Baptist Church in Montgomery, Alabama. Then he pursued his Doctorate in Systematic Theology at Boston College, and on June 5, 1955 he earned his Doctor Of Philosophy degree.

On December 1, 1955, Rossa Parks was arrested for refusing to give-up her seat to a white passenger and move to the back of the bus. This prompted the Montgomery Bus Boycott which lasted 385 days. Martin Luther King was on the committee from the Birmingham African-Amarican community and as a protester in February 1956 he was arrested and we see his mugshot below which was taken when he was only 27 years old.


Dr. King continued to fight for what he believed in and as we see in this next photo by Charles Moore, he is being arrested by police in 1958 for loitering in the in the vicinity of the Montgomery, Alabama Recorder's Court. The charge was later changed to "Failure to obey a police officer."



MLK meets Ike

On June 23, 1958, U.S. President Dwight D. Eisenhower invited Dr. Martin Luther King Jr., to the White House to discuss the progress he was making on Civil Rights. Other African American leaders in the meeting included Roy Wilkins, Lester Granger and A. Philip Randolf.



Dr. Martin Luther King is pictured below with Vice President Nixon in the White House in 1957.







MLK Meets JFK

President Kennedy invited Martin Luther King to the White House to talk about civil rights on October 16, 1962.


On December 17, 1962 President Kennedy invited Dr. Martin Luther King back to the White House to discuss civil rights. In the photo below we see American civil right leader Roy Wilkins standing behind Dr. Martin Luther King, Jr., who is shaking hands with Adlai Stevenson who was the United States Ambassador to the United Nations, who is standing next to President Kennedy in the Oval Office.




 Dr. Martin Luther King Jr, is pictured below with Roy Wilkins, and President Kennedy.









MLK Meets with RFK

In the photo below, we see Dr. Martin Luther King was invited back to the White House on June 22, 1963 to meet with the United States Attorney General, Robert Kennedy, and Vice President Lyndon Johnson to discuss civil rights along with many other American Civil Right Leaders.

JFK and MLK would meet again in the White House on August 28, 1963, this time JFK would meet with the leaders of The March On Washington. This political demonstration garnered more political coverage than any other in history. It was crystal-clear that JFK understood the significance of the Civil Rights Movement.








Martin Luther King
On President Kennedy's Assassination







I Have A Dream Speech
March On Washington D.C.
August 28, 1963



This next image is extremely profound as it offers an unusual view from behind Abraham Lincoln's statue located in the Lincoln Memorial, in Washington D.C., and we witness Abraham Lincoln witnessing what he set out to achieve. The symbology behind this image is amazing if you think about it!!! It is also a profound irony that Abraham Lincoln was also likely assassinated for trying to protect people that could not protect themselves.



"Beyond the reflecting pool, stand the dignified columns of the Lincoln Memorial. Whoever would understand in his heart the meaning of America will find it in the life of Abraham Lincoln." –President Ronald Reagan.

Martin Luther King Jr's, I Have A Dream speech is one of the deepest and most profound speeches any man has ever given.





The March On Washington was a huge success and many leading Hollywood actors attended the event including (as seen below) Sidney Poitier, Harry Belafonte and Charleton Heston.





"Ten thousand fools proclaim themselves into obscurity, while one wise man forgets himself into immortality." –Dr. Martin Luther King Jr.
















Winning The Nobel Peace Prize
With His Rolex Datejust On His Wrist




On December 10, 1964, at only age 35, Dr. Martin Luther King Jr., became the youngest person to ever win the Nobel Peace Prize. In the photo below, you see Dr. King holding his coveted Nobel Peace Prize medallion in his hand, and if you click on the image and look closely, you see him wearing his trademark yellow gold Rolex Datejust on his wrist.

"When a man has a world in his hands, you expect to find a Rolex on his wrist." –Rolex Advertisement (1965)




Below you can watch the video of Dr. Martin Luther King's acceptance speech for the Nobel Peace prize. As previously mentioned, he was the youngest recipient in history to win the prize at only 35 years of age. It blows my mind how mature and intelligent he was for his age!!!








Dr. King with Malcolm X

In the photo below we see Dr. King with fellow civil rights leader Malcolm X at their first meeting in 1964.



The Rolex President & King

Dr. Martin Luther King is pictured below attending a meeting with President Lyndon Johnson in the White House in Washington D.C. You can click on the next two images below to get a better view of Dr. King's Rolex.

"In the end, we will remember not the words of our enemies, but the silence of our friends." –Dr. Martin Luther King Jr.


"Our scientific power has outrun our spiritual power. We have guided missiles and misguided men." –Dr. Martin Luther King Jr. [Strength To Love, 1963]


Dr. King is pictured below negotiating with President Johnson who also wore a yellow gold Rolex.




Dr. King's Dream Finally Came True

"I have a dream, that my four little children, will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character." –Dr. Martin Luther King Jr.



The last celebration of Martin Luther King Jr., was profound because it fell on the eve of the eve of President Barack Obama's inauguration. Prior to being elected President Of The United States, Barack Obama gave this fascinating speech at Dr. King's church:



In this next short video interview we hear Dr. King predict that he believes America could elect a black president in the next 24-40 years.



"I submit to you, that if a man hasn't discovered something he will die for, he isn't fit to live." –Dr. Martin Luther King Jr. [Speech in Detroit. June 23, 1963].



Dr. King On Vietnam and The Value Of Truth

Even though this is a video, it is just audio of a speech Dr. King gave on why he opposed the war in Vietnam. This speech ended up winning a Grammy award for The Best Spoken Word Recording. Dr. King also speaks about how he was inspired by having won the Nobel Peace Prize.





Dr. Martin Luther King wore a yellow gold Rolex Datejust as pictured above and below. The photo of Dr. King praying (above), was taken just weeks before his death. When Dr. King was assassinated in Memphis, Tennessee he was wearing his beloved Rolex Datejust.

It is deeply profound to consider the man who successfully set America free and caused it to live up to its creed, did so wearing a Rolex Datejust!!! Dr. King lived and died for America. I believe hundreds of years from now, Dr. Martin Luther King Jr., will be regarded as the greatest American that ever lived!!!








Dr. Martin Luther King's Prophetic Last Speech
Delivered April 3, 1968: The Evening Before He Was Assassinated

Dr. Martin Luther King's last public speech was delivered on a stormy night in Memphis, Tennessee and his speech was amazingly profound and prophetic. If you carefully study the words of his speech, in many ways it seemed he knew he was going to be assassinated.

There were more than 2000 people in attendance at the Mason Temple and in the photo below, taken just before Dr. King gave his final speech, we see him sitting with aid, Jesse Jackson. If you carefully examine the image below that was taken that evening in the Masonic Temple, you notice Dr. King is wearing his yellow gold Datejust. It is amazing when you realize, Dr. King gave his extremely famous "Promised Land" speech while wearing his Rolex Datejust.

It is equally profound to realize the next morning when he was murdered and martyred he was wearing his trademark yellow-gold Rolex Datejust with the Jubilee bracelet.





One Man Came In The Name Of Love
One Man Come And Go
Early Morning, April 4, 1968


Shot rings out in the Memphis sky
Free at last, they took your life
They could not take your pride

"If a man hasn't discovered something that he will die for–he isn't fit to live."
–Martin Luther King








Martin Luther King, Jr. Memorial
Help Build The Dream!!!

Martin Luther King's story of achievement is deeply inspirational, and his legacy is perhaps more powerful today than ever. Despite the fact that he was killed in cold blood, his martyrdom in some ways is makes him more powerful than when he was alive, and you can help to contribute to his cause, thus making you a part of his movement to bring mankind together on many levels.

In April of 2010 I received an email from Lowell Dempsey from BuildTheDream.Org. He mentioned that the BuildTheDream.Org was getting close to raising the $120 Million they need to complete the Dr. Martin Luther King Jr. Memorial on the National Mall in Washington D.C. and he said:

After years of fund raising, the memorial is now $14 million away from its $120 million goal. This will be more than a monument to a great humanitarian, the National Memorial will be a place for visitors from around the world to share the spirit of love, freedom, and peace. If you are able to post or tweet about this please let me know so I can share it with the team. If you have any questions please pop me an email. And if you are able to help, thank you so much.

Lowell

The Dr. Martin Luther King memorial was built and President Obama gave a dedication speech which you can see below:





New Dr. Martin Luther King Documentary







Dr. Martin Luther King Rolex Legacy

August 25, 2013 marked the 50th Anniversary of The March On Washington, and as a result I wrote a detailed story that covered it. Since then, I decided to move a bunch of that story into this story, as seen below. 

As I have previously mentioned, I pointed out that Dr. Martin Luther King Jr., in my opinion, is the greatest hero in history to wear a Rolex. 


In Rolex's most recent (2013 ) ad campaign, as seen below, Rolex has included Dr. King in their ad campaign. I must admit that when I saw this, it not only brought tears to my eyes, but also made the tens of thousands of hours I have spent researching and chronicling Rolex history completely worth while. 





Several months ago, I put together a Photoshop Rolex Magazine Ad Design Contest, and in it I created this mock-up. Just to be clear, this is not a Rolex ad, it is one I created, which I would love to see in magazines and on billboards. It also seems fitting that somehow that Dr. King, has the Rolex crown next to him. Something about a King needs his Rolex Crown, or something like that?







He's Got The Whole World In His Hands
1964 Nobel Peace Prize Winner


I also created the Rolex ad mock-up below, which shows Dr. Martin Luther King holding his Nobel Peace Prize, and you can see his trademark yellow gold Rolex Datejust on his wrist. I used an actual Rolex advertising slogan that was popular at the time this photo was taken in 1964. I don't believe the Rolex slogan from the mid 1960s, could be any more apropos and on-point in 1964 when the photo below was taken, and in hindsight, it is even more so today. 


Another supreme irony with the Rolex slogan "WHEN A MAN HAS A WORLD IN HIS HANDS YOU EXPECT TO FIND A ROLEX ON HIS WRIST", is that gospel singer Mahalia Jackson sang the song "He's Got The Whole World In His Hands", just before Dr. King gave his "I Have A Dream Speech." This is likely a coincidence, but it sure does resonate beautifully. 


This next photo shows Dr. Martin Luther King in the White House Oval Office with President Kennedy just after Dr. King gave his iconic I Have A Dream Speech.


“One cannot help but be impressed with the deep fervor and the quiet dignity that characterized the thousands who have gathered in the Nation’s Capital…this Nation can properly be proud of the demonstration that has occurred here today.” - President Kennedy, Remarks following the March on Washington









The video below features the speech Robert Kennedy gave after Dr. Martin Luther King Jr., was assassinated.  Two short months later, Robert Kennedy was assassinated.




The photo below, taken on April 8, 1968 shows Dr. Martin Luther King laying dead in his casket, while his wife Coretta Scott King,  stands with their small chldren Yolanda, Bernice, Martin Luther King III, and Dexter. This photo was taken at the Sisters Chapel on the Spellman College campus in Atlanta, Georgia. As I have said so  many time before, the truest definition of a hero is somebody who stands up for people who can't stand up for themselves, and Martin Luther King ultimately gave up everything including his life and his family because he stood up for what he believed in. 





Who Killed King?
Another Patsy Takes The Fall?

James Earl Ray (1928-1998) was convicted of assassinating Dr. Martin Luther King Jr., and it appears he was under severe duress when he confessed. As a matter of fact, he recanted his confession only several days later. Do I believe James Earl Ray killed Dr. Martin Luther King? No. Absolutely not, and I want to make a point. 



James Earl Ray 1955 Police Mugshot

I am NOT a conspiracy theorist. I am a historian who always seeks to separate true-ends from false-ends. In other words, I always seek to separate the fact from the fiction. I believe that James Earl Ray was a 'Patsy', just like Lee Harvey Oswald before him. Don't just take my word for it, watch the video below that features Dr. Martin Luther King Jr's son, Dexter King.



Dr. King was a civil rights darling of the power elite who ruled Washington D.C., and thus the United States. This list of men included then U.S. President Lyndon Johnson, as well as FBI Director, J. Edgar Hoover, and then former U.S. President, and soon to be U.S. President Nixon, who is pictured below with Dr. King. 


The photo below was taken on July 2, 1964 at the signing ceremony for the Civil Rights Act, which was a landmark piece of civil legislation, as well labor law legislation that outlawed discrimination based upon race, color, religion, sex or national origin. 


If you look closely at this rare photo above, you will see Dr. Martin Luther King sitting in the audience, toward the right side of the photo, and notice he is watching Bobby Kennedy's facial expression. Bobby Kennedy is staring at President Johnson with a look of tolerative scorn on his face. Why? Because he knew, at that time, that Johnson had been deeply involved in spear-heading (no pun intended) the assassination of his beloved brother, former U.S. President John F. Kennedy. He also deeply regrets that Johnson is taking credit for signing into legislation the act that his brother fought so hard to enact, as witnessed below in the video. 


Bobby is biding his time as he realizes he is currently helpless to take any action against Johnson. He understands the ONLY way he will ever be able to hold Johnson accountable is to become the President of the United States himself, which he will later try to achieve, but ultimately will also be assassinated.

In the photos below taken on July 2, 1964 at the signing ceremony for the Civil Rights Act, we see Dr. Martin Luther King standing behind President Johnson, proudly watching him sign the landmark Civil Rights Legislation. Also, notice Bobby Kennedy is nowhere to be found...


In the photos below we see President Johnson turning around to shake Dr. Kings hand. It is fascinating to note, that in this photograph, neither President Johnson or Martin Luther King had ever owned or worn a Rolex. That was all about to change...



In the photo below, taken on March 18, 1966, we see then U.S. President, Lyndon Johnson in a meeting in the White House Cabinet Room in Washington D.C., with Dr. Martin Luther King. Now both men have Rolex Power Tool Watches on their wrists. Lyndon Johnson is wearing a yellow gold Rolex Day-Date (not visible in photo), and Dr. King is wearing a yellow gold Rolex Datejust. They are negotiating and you can see from their facial expressions that they are running around in circles.


On April 4, 1967, one year to the date before his death on April 4, 1968, Dr. Martin Luther King gave a speech titled 'Beyond Vietnam: A Time To Break Silence", in which he strongly voiced his opinion that the United States had no business being involved in the Southeast Asian conflict, and particularly in Vietnam.  Dr. King's full speech can be heard by clicking on the video below:


So what does this speech have to do with Dr. King's untimely death? Prior to the speech, Dr. King had been the darling of Washington D.C., and President Lyndon Johnson. After Dr. King made this speech, everything changed. He became the nemesis of Washington with his opposition to the Vietnam war.

The Vietnam war was a complete travesty. Not only was it unnecessary, but it achieved nothing expect killing many U.S. soldiers and millions of Vietnamese. It is a fact the U.S. spent more munitions during the Vietnam conflict than were spent by all sides during the course of World War II. So what did Lyndon Johnson have to do with this. Why was he so pro-Vietnam war? Because he and his cronies profiteered immensely from the profits made on selling munitions to the U.S. Military. 

It is also a fact that then Defense Secretary McNamara later admitted he lied about the Gulf of Tonkin incident which was the seminal event that caused the United States to enter the Vietnamese war. If you don't believe me, read what the United States Naval Institute has to say about the subject. Also, USA Today has an excellent story I recommend you read if you want to learn more titled, "This 1967 speech may have helped put a target on Martin Luther King's back." If you really want to trip on the truth of who killed MLK, JFK and RFK, watch the video interview below:



MLK Legacy

The impact Dr. Martin Luther King Jr. had on our world is deeply profound. Today in the Untied States alone there are closet to 1000 public streets named after him, and the fact he has his own holiday is also amazing. After Dr. King was assassinated at age 39, his autopsy revealed he had the heart of a 60 year old. Obviously this was due to the extreme amount of stress he endured in his lifetime, standing-up for what he believed it, while trying to make the world a better place.

Dr. King's belief that the United States would one day have a black President came true, and as I write this, President Obama has only four days left as President, before the torch is passed to President Elect Donald Trump. The world really has changed...




In my own lifetime, I have seen so much change and progress in civil rights, and obviously there is still tremendous room for improvement.

I will leave you with this amazingly profound quote from Stephen Marche which I believe sums up the world-view of the mark Dr. Martin Luther King Jr., left on the world we all share:


“Progress doesn't saunter into the world; it staggers. Grown-ups don't often change their minds about the important political and social questions of their time. Change arrives because their children are born into a whole new set of assumptions different from those of their parents.” –Stephen Marche



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