Saturday, August 27, 2016

There Was Only One Christopher Columbus Rolex Ad from 1957

The Very First Rolex Day-Date Advertisement 

1957 Rolex Day-Date Ad

There Was Only One 

Christopher Columbus

It is absolutely amazing how much you can learn about Rolex history from reading vintage Rolex ads. This Christopher Columbus Rolex ad does a wonderful job of summing up the pioneering spirit that went into developing Rolex as a brand. 

Click on the vintage ad below to make it easier to read the text

The Very First Rolex Day-Date

The Christopher Columbus Rolex ad was published in 1957, which was three years before Rolex's founder, Hans Wilsdorf passed away, and it walks the reader up through the history of innovation at Rolex that lead to the Rolex Day-Date, which had just been introduced the year before at Basel Fair in Switzerland in 1956. To the best of my knowledge it is the very first Rolex Day-Date magazine ad—at least that I am award of. The photo below shows a very early Rolex Day-Date from 1956. Notice it has a red DAY-DATE dial designation, as well as a matching red DATE wheel numbers.

Friday, August 26, 2016

Rolex Lume Shot of the Day: DEEAPSEA

...Lume Shot Of The Day...


30 Second Exposure 

Thursday, August 25, 2016

When you were young and your heart was an open book, you used to say 'Live & Let Live'...

Live & Let Die 

Rolex Sawtooth Submariner

The Rolex Instagram page seems to be impressing a lot of people—including me—with the superb content they are generating. Today, Rolex put up this very special Rolex Submariner on the Official Rolex Instagram page, which it titled:

"This is a pretty sharp watch. A Submariner with a special spin. Customized in 1973, it features a unique rope-cutting, villain-escape function."

Below is the amazing Rolex History behind this one-of-a-kind Rolex Sawtooth Submariner. It was originally published on November 8, 2015:

...Rolex Super-Coolness...

James Bond

Iconic Rolex Submariner 

Sells For $363,000!!!!

Specialized Unique Reference 5513

James Bond and Rolex are both extremely iconic brands. In 1973 when Roger Moore took over as James Bond, his first Bond movie was Live and Let Die, and he wore a Rolex Submariner Reference 5513 as seen in the photos below.

Rogers Moore is pictured above and below with the gorgeous Jane Seymour, who co-stared with him in Live and Let Die. This watch that sold at auction is NO ordinary Rolex Submariner, even though it appears to be in these photos. The watch was highly customized for the movie, as you can see lower in this story.

The James Bond Movie, Live and Let Die was an EXTREMELY successful movie at the Box Office. The scenes in this movie that featured his special Rolex Submariner are deeply ingrained in many peoples minds, which is arguably why this highly iconic sold for so much!

As previously mentioned, Rogers Moore's Rolex Submariner was highly customized, and it included a spinning bezel with sharp teeth that could cut through rope, as seen in the screen shots from Live and Let die—pictured above and below.

The sketches below show the Syd Cain's conceptual schematics for this unique "James Bond Rolex Submariner."  Last time, in 2011 this watch was auctioned for around $200,000, but four short years later, it almost doubled in price!!!

In the movie Bond used the Magnetic Field Generator to unzip Madeline Smith's dress. Roger Moore said, "Sheer magnetism, darling." The prop watch had special hole in it that held the very fine wire that was used to "invisibly" unzip Miss Smith's dress as seen below:

The photo below shows the inside of the watch. The fan blades inside the case were added so that when compressed air was blown inside the watch, as a special effect, it caused the Submariner bezel to rotate and simulate the spinning saw blade. Ironically, in order to get the fan blade element in the watch, they had to remove the movement altogether.

You can learn much more about the history of this watch in my 13 Part Story named The Complete History Of James Bond Watches.

So Paul McCartney leaves the Beatles and starts a new band called "Wings", and writes a little song which is equally iconic to any Beatles song. 

You know the super-iconic words by McCartney:

When you were young and your heart was an open book
You used to say live and let live!
(you know you did, you know you did you know you did!)
But if this ever changing world in which we're living
Makes you give in and cry

Say live and let die
Live and let die
Live and let die
Live and let die

What does it matter to ya
When you got a job to do
You gotta do it well
You gotta give the other fellow hell

When you were young and your heart was an open book
You used to say live and let live
(you know you did, you know you did you know you did)
But if this ever changing world in which we're living
Makes you give in and cry

Say live and let die
Live and let die
Live and let die
Live and let die

Wednesday, August 24, 2016

Ceramic LV Submariner Bezel Insert

Ceramic LV Submariner Bezel Insert

This is an amazing Rolex photo of the current ceramic Rolex LV Submariner bezel insert. If you look closely at the detail, it is incredible how the markers are etched into the ceramic!!!! 

Tuesday, August 23, 2016

Roger Federer 2017 Mercedes Benz SL Ad

...Rolex Coolness...

Roger Federer

2017 Mercedes Benz SL Mockumentary

Roger Federer is not only considered to be the greatest tennis player that ever lived, but he is also an official Rolex Ambassador. 

Mercedes just came out with this really funny ad that features Roger, and of course, you see him wearing different Rolex watch models. 

It's kind of funny, because Roger really is a dyed-in-the-wool Rolex fanatic, as we see him wearing Rolex watches throughout the mochumentary... 

Monday, August 22, 2016

Isabell Werth World Champion Dressage

...Rolex Hotness...

Isabell Werth
World Champion Dressage

Isabell Werth is one of the top equestrian horseback riders in the world. She has won 10 Olympic medals, including 6 gold Olympic medals, as well as 7 Dressage World Championships. 

Speaking of Olympics, Issabell Werth just won Gold again at the Summer Olympics in Brazil in the Team Dressage event, and she also won Silver a Silver Medal in Individual Dressage. This is a truly remarkable feat, as she has been winning Olympic Gold Medals since her Olympic debut in Barcelona in 1992. She has competed in the 1992, 1996, 2000, 2008 and 2016 Olympics.

Equestrian dressage is so amazingly majestic and interesting to watch, as we see in the video below of Isabell Werth's amazing performance!

Sunday, August 21, 2016

Vintage Rolex Ad: Summer of Love Olympics

Summer Of Love Submariner
1968 Acapulco Summer Olympic Games
Stainless Steel Reference 5513

It's Olympic time again, this time in Rio de Janeiro, Brazil, so I thought it would be interesting to take a look at some vintage Rolex Olympic ads. This first one is from the 1968 Summer Olympic Games which were held in Mexico City, Mexico. The boating events of the XIX Olympiad were held in Acapulco, Mexico, which is featured in the Rolex ad below.

Saturday, August 20, 2016

Special 1988 International Olympic Committee Rolex

1988 International Olympic Committee Rolex 

Back in May of 2014, Sotheby's auctioned off a very rare 36MM Rolex Datejust which was made for the International Olympic Committee in 1988. The watch achieved an auction sale price of $24,000. I have seen these models before, and of course it is always interesting to see something so fascinating with two great 20th Century icons together.  If I recall correctly, Olympic Skiing legend, Jean-Claude Killy wears this same model.

Friday, August 19, 2016

Thursday, August 18, 2016

Star Trek Rolex Cast of Newest Star Trek Movie

...Rolex Super-Coolness...

Star Trek Rolex
Cast Members of Newest Star Trek Movie

The newest Star Trek Beyond movie is currently in theaters, and some of the key Star Trek actors, and writers wear Rolex watches in real life. Below we see Chris Pine, who plays Captain Kirk, sporting his vintage stainless steel Rolex Submariner.

To Boldly Go Where No Man Has Gone Before!

The original Star Trek TV series was just about as iconic as it gets. In the photo below, we see William Shatner as Captain Kirk, along with Leonard Nimoy, who played the fascinating Mr. Spock. Shatner and Nimoy were so iconic together, they were almost like peanut butter and jelly.

Speaking of Captain Kirk wearing a Rolex Submariner, let's not forget that the original Captain Kirk played by William Shatner also wears a stainless steel Rolex Submariner. In the photo below we see William Shatner attending a Star Trek movie debut, standing next to Leonard Nimoy, who was the original Spock.

Speaking of Leonard Nimoy who played Mr. Spock, it is hard to imagine anybody could ever do as good a job, but Zachary Quinto who is pictured below does an excellent job. Notice Zachary Quinto is wearing a Rolex Oyster Perpetual in the photo below.

Idris Elba is pictured below and he plays Krall in the new Star Trek Beyond movie.  As you can seen in the photo below, he is wearing a yellow gold Rolex Day-Date.

Star Trek Beyond
4K Movie Trailer

Cool Captain Kirk
Chris Pine Rolex Submariner

Chris Pine who plays Captain Kirk in the new Star Trek movies can be seen bellow at the Indianapolis 500 wearing his Submariner, along with wearing his Steve McQueen Foldable Persol Sunglasses.