Wednesday, April 17, 2024

Jean-Frédéric Dufour Double-Wristing at Watches and Wonders

At Watches and Wonders

In a rare media moment during Watches and Wonders, Rolex CEO Jean-Frédéric Dufour allowed the Swiss television to film him as he sat down with Georges Dubois, a Geneva watchmaker almost 103 years old who worked under Hans Wilsdorf. 

Jean-Frédéric Dufour: So you worked [for Rolex]?
Georges Dubois: In '41. 

Dufour: In 1941! How many employees were there back then? 

Dubois: About 15. There were only one atelier

Dufour: Can you imagine, we are now 15,000! 

Dubois: That's crazy. Crazy! 

News narrator: Usually Jean-Frédéric Dufour stays away from the cameras. But he decided to make an exception today because Georges Dubois worked with Rolex founder Hans Wilsdorf. 

Dubois: When Mr. Wilsdorf would walk in, he'd say, "Gentlemen My Watchmakers!" 

[Dufour repeats: "Messieurs Mes Horlogers!"]. 

Dubois: I think that was very nice of him. 

We can see Dufour double-wristing with an OP on the left wrist and the new, hyper-rare, off-catalog Daytona Le Mans in gold on his right wrist. See the full news segment here