Thursday, March 17, 2016

BaselWorld 2016 Introduction... Rolex Datejust Yellow Rolesor



...BaselWorld 2016 Introduction...

Rolex Datejust Yellow Rolesor 
41MM Reference 126333

So this is pretty crazy!!! On the 90th anniversary of the invention of the Rolex Oyster, at BaselWorld 2016 Rolex introduced a 41MM Two Tone, Stainless and Gold Datejust which has the exact proportions of the original 36mm Rolex Datejust–including the Jubilee bracelet. This approach is remarkably similar to what they did when they introduced the 41MM Rolex Day-Date. Basically, I think Rolex realized they took a misstep when they introduced the Day-Date II, and Datejust II, which moved away from the original iconic Rolex design language. Obviously they took corrective action to return to their roots, which is a Home Run in my opinion.




One of the most interesting design details on the new Datejust is how it has such a strong FlatBack. A FlatBack is the opposite of a BubbleBack. I believe from a design perspective the new Datejust has a more flatback since it has been scaled up. I applaud this move as I have always preferred flatback watches as they sit much closer and better on the wrist. In other words, a flatback watch seems more organic since wrists are naturally flat in shape.


The new Datejust comes with the new 3235 Rolex movement which made its debut last year at BaselWorld 2015 in the 41MM Day-Date. This magnificent movement is amazingly accurate and sets the new standard for accuracy. This evolutionary step with increased performance made Rolex develop a new standard beyond COSC which Rolex refers to as The Rolex Green Seal

The Rolex Green Seal puts forth a higher then ever new standard in watchmaking of -2/+2. Also included in the new Rolex Green Seal standard is a FIVE YEAR WARRANTY!!!!!!?! This means Rolex not only stands behind its product but knows how accurate they are. In other words, Rolex figured out how to make mechanical automatic movements that are as accurate as quartz movements.

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