Infectious International "ROLEX" Anthem Phenomenon
Rolex popularity is spreading like wildfire this summer—all over the world—in a most unexpected way! Rolex brand familiarity is rapidly expanding, especially with young kids, through a highly infectious dance song which has very quickly gone viral, and the song, which is responsible for this social phenomenon is simply named: "ROLEX". This new song named "ROLEX" was recorded by Ayo & Teo, and it's causing the largest dance craze since, "The Macarena", which occurred twenty-two years ago in 1995. Now that I think about it, PSY's 'Gangham Style' from a few year back also comes to mind. Ayo & Teo are dancers from Michigan, which is located in the United States, and they have appeared in music videos including Usher's "No Limit", as well as in Chris Brown's "Party" video. Ayo & Teo recently released their really catchy song named, "ROLEX". The artwork from their "Rolex" single is pictured below:
Ayo and Teo are brothers, and their viral hit song "ROLEX" video which is located below, has already had more than 130 Million collective views on YouTube, and it just came out a month ago!?!!
The lyrics in Ayo & Teo's "ROLEX" song are largely about the charismatic allure and appeal of wearing a Rolex, coupled with the power of positive Rolex brand association. This is something I know a thing or two about, as I got my first Rolex when I was 16 years old. If you think 16 or 17 is young, I know of readers who got into collecting Rolex when they were 11 and 13 years old. Ayo and Teo are 17 years old, and they are both rockin' fully blinged-out Ice covered Rolex watches, which is what their song, "Rolex" ironically is all about. Their "ROLEX" song introduction begins with the words:
I just wanna Rolly, Rolly, Rolly—with a dab of ranch
I already got some designer to hold up my pants
I just want some ice on my wrist so I look better when I dance
Have you lookin' at it, put you in a trance
In the first verse Ayo and Teo sing:
My Rolly don't tick tock, it just glide Keep staring at it and you might go blind I be movin' clean, I don't even try All I see is bands, bands, I spy
The song ends with the lyrics:
All I ever wanted was a Rolly
All I ever wanted was a Rolly
I just want a Rolly
I just want a Rolly
I just want a
I just want a Rolly
Stephen Curry "ROLEX"
The $220 Million Man
Ayo and Teo's song is going crazy viral on Twitter with their #RolexChallenge, and is appearing in Vine videos, and all over social media video footage. An example of this urban phenomenon can me seen in a tribute to Stephen Curry's NBA Championship winning video below. In other words, the Stephen Curry video really has NOTHING to do with Rolex, but somebody put Ayo & Teo's "ROLEX" soundtrack playing in the background as an infectious upbeat anthem, and it has already had over 1.5 Million view. This should not be surprising as Stephen Curry just became one of the highest paid athletes in history, as he just signed a 5 year contract extension with the Golden State Warriors for $220 Million!!!
Of course, it doesn't hurt that this years NBA Champion Stephen Curry does wear a Rolex DEEP-SEA SEA-DWELLER as seen in the photo below, which appears courtesy of USA Today. So just to be crystal-clear, despite the fact Stephen Curry happens to wear a Rolex in real life, he is NOT an official Rolex brand ambassador, and the "ROLEX" playing as a themed upbeat soundtrack in the video has nothing to do with the fact he wears a Rolex in real life.
PSY-Gangham Style
The only other anthem, I can think of in history that has had a popularity impact like Ayo & Teo's "ROLEX" song is Queen's, "We Will Rock You." The most recent super-catchy, viral song I can think of was released around this time of year in 2012 was PSY's 'Gangham Style' mega-hit. It's worth noting Ganham Style cultural phenomenon to date has had close to 3 Billion Plays on YouTube.
Odel Beckham "ROLEX"
People all over the web have been adding the "ROLEX" song as a soundtrack on random videos, which is acting as a highly infectious upbeat anthem phenomenon for achievement, as seen again in the video below for Odell Beckham.
Odell Beckham is pictured below sporting his yellow gold Rolex Day-Date with a black dial and blinged-out diamond bezel. To the best of my knowledge, Odell Beckham is NOT a Rolex brand ambassador either.
Cristiano Ronaldo "ROLEX"
This "ROLEX" anthem phenomenon is not just limited to the USA, but is spreading all over the world, including to Europe, as witnessed by this Cristiano Ronaldo 2017 compilation video. There are many more videos on YouTube that have Ayo & Teo's "ROLEX" as a soundtrack.
It's ironic the three videos I chose that feature professional athletes in videos that feature Ayo & Teo's "ROLEX" song, all happen to wear Rolex in real life, as we see below with Cristiano Ronaldo wearing his two-tone Rolex Submariner. This really comes as no surprise, as it stands testament to the fact Rolex remains The International Mark of Success.
#RolexChallenge
Ayo & Teo's Twitter Handle #RolexChallenge is seen in the video below where Ayo & Teo teach viewers and break-down the different dance moves in their song, "ROLEX".
So what exactly are Ayo & Teo singing about? If you watch the video below, they share their inspiration behind the lyrics, and how they constructed their "ROLEX" song:
Worldwide "Rolex" Anthem
The Ayo & Teo song is not just showing up in sports highlight videos, but kids and parents all over earth are rockin' out to "ROLEX" as we see in the video below:
Ellen DeGeneres "ROLEX"
Ellen DeGeneres had five year old Tavaris Jones on her show recently, and if you look closely, Ellen is wearing her Paul Newman Daytona, while she interview Tavaris, before he performs his "ROLEX" Challenge dance:
It will be very interesting, years from now to see how successful Ayo & Teo's "ROLEX" song ends-up becoming. I would say, so far it has maintained an amazingly successful trajectory, and seems to be having a profoundly positive impact on people. Rolex is going stronger than ever as being The International Mark Of Success!!!
Usher Rolex
Usher is an 8 time Grammy Award Recording Artist and is featured in Ayo & Teo's "ROLEX" video seen in the first video in this story, and ironically Usher is wearing a Panerai in the video. Usher also wears a yellow gold Rolex Daytona as seen in this AMAZING acoustic cover of Mercy Mercy Me/What's Going On Medley:
The yellow gold Rolex Daytona Usher is wearing in the video above, is pictured below. Usher's Daytona features an interesting red micro minute track, that matches the RED DAYTONA dial designation.
Wearing My Rolex
The only other song I am aware of that has Rolex in the title, was Wiley's 2008 Hip Hop hit titled, "Wearing My Rolex", which is a GREAT SONG!!! Be sure to check it out below. My favorite lines in the song say:
The Rolex ICE-MASTER is a really, really rare watch, that holds the distinction of being the most expensive Rolex ever offered for sale, at a retail price of close to $600,000. The photo above and below appear courtesy of Robert Maron, and show the Rolex GMT-MASTER [Model Reference 116769TBR], which was made from 18KT White Gold, and was sugar coated with diamonds. The case alone had more than 240 diamonds, and the bezel had 45 baguette cut diamonds, along with three triangular diamonds. Keep in mind, these are not low or medium quality diamonds. Rolex only uses super high-quality precious stones in their bejeweled watches.
I used to really dislike Rolex watches that had a lot of bling, until I had the opportunity to play around with some of them at a Rolex AD, and I was stunned with how amazing the quality was! So if I was a zillionaire, and could have a huge harem of watches, would I own and occasionally wear watches like this, just for the hell of it? Sure!!! Why, not!?!! I believe I am in the majority on this one; I think most men prefer the simplicity of simple, low-key stainless steel Rolex sport watches. Don't get me wrong, I like and have owned gold Rolex's in the past, but these days I prefer wearing a simple all stainless steel watch like the Rolex Single-RED SEA-DWELLER. So who do these blinged-out Rolex ICE watches appeal to? They are very popular with chic women, fashionistas and super-leggy-models with a lot of money, who perceive the watches as beautiful jewelry, which is what they are. Also, many inner-city kids aspire toward these watches, like Ayo & Teo, as they perceive them as ultimate status symbols of wealth and prestige. I have also noticed many professional NBA Basketball players, Boxers, and NFL Football Players love wearing blinged-out Rolex watches, as they really set them apart and distinguish them. Also, they are very popular in many countries in the Middle East, where wealthy men want to distinguish and differentiate themselves, and wear something different that shows their wealth and prestige.
Many people discount people who wear Rolex watches that are covered with precious stones. Back in the 1980s, when Rolex really became the status symbol it is today, there were many people who would wear Rolex watches that had aftermarket dials and bezels that had been customized with precious stones. I remember that many people seemed to have a distain for these watches and thought they were an overly-opulent, ostentatious, tacky symbols that distinguished the wearer as being nouveau riche (New Money). The truth is that Rolex watches, just like jewelry in general can be polarizing, in the sense that one man's meat is another man's poison. I forgot to mention, bejeweled Rolex watches are also popular with Rappers. Now that I think about it, they are Rolex ICE watches are REALLY Popular with Rappers. Once again, I think it is an inner-city thing, were having a bejeweled Rolex is the ultimate status symbol, which is really what Ayo & Teo are singing about.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
