Thursday, February 8, 2018

Rolex Crown Logo History


...2018 Story Preview...

Rolex Crown History





The famous Rolex Crown Logo is one of the coolest and most recognizable iconic logos in the world. Ever wonder where it came from and what it stands for? Rolex trademarked and began using their five-point Rolex Crown logo in 1925, which was one year before the introduction of the Rolex Oyster. The image of the five fingers with a watch on the wrist offers an interesting clue from a 1978 Rolex magazine ad for the Rolex Awards for Enterprise.





I was just thinking about it and realized I need to do a story on the evolution of the Rolex crown logo in the future, so I thought I would get started by comparing the Rolex logo below from 1963 to the current Rolex logo which is pictured below it. It is amazing how little it has changed in 55 years! In the future, I plan to add many more dated images to this story, as well as a chronological evolution of the crown. In the meantime enjoy all these great Rolex Crown images...



The Rolex Crown logo seen above was first used in 1947, although the "ROLEX" text part of the logo used a different serif typeface.
















Rolex Day-Date
Blue Lapis Lazuli Dial
[Reference 18238]











On the back of a Milgauss






[Rolex Reference 116520]












Rolex Coronets 

The applied 3-D Rolex Coronet logo is found on the dial of many Rolex Models, including the Rolex Day-Date as well as the Rolex Daytona. The photo below shows several of them on a table before they have been applied to a Rolex Dial. In my opinion, the Rolex Coronet is one of the coolest and most iconic logos in the world. Many people say the Rolex Coronet is a crown, while others believe the logo symbolizes a watch on a hand. 


Rolex Coronet














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