BaselWorld 2016 Introduction... Rolex Yacht-Master

...BaselWorld 2016 Introduction...

Rolex Yacht-Master

40MM Reference 116621

Rolex introduced a new 40MM Yacht-Master model in stainless and rose gold, which comes with a brown sunburst dial. It is really cool to see Rolex expand the Yacht-Master lineup over time.

...BaselWorld 2016 Introduction...

Tudor Heritage Black Bay Dark

41MM Reference 79230DK: Black PVD-Treated Steel

As I previously mentioned, Tudor is on a tear. During BaselWorld 2016 they introduced this wild new thang!!! This Tudor watch is the first black watch (PVD) make by Tudor. It also features a red depth designation on the dial, which looks so Rad!!!! Pricing will begin at $4,150 on a strap and $4,475 on a matching PVD bracelet, as seen below.

Pictured below we see the new in-house Tudor MT5602 automatic movement which is in this watch, and is COSC certified, with a 70 hour power reserve. This movement look rather stark in comparison to a Rolex movement, and it beats 28,800 beats' hour or 4Hz. The movement is regulated by a variable inertia oscillator with a silicon balance spring which is extremely durable, built-to-last and completely immune to any form of magnetism. The movement is also COSC Certified.

BaselWorld 2016 Introduction: Tudor Heritage Black Bay Bronze

...BaselWorld 2016 Introduction...

Tudor Heritage Black Bay Bronze

43MM Reference 79250BM: 70-Hour Power Reserve

Tudor introduced this new watch made out of Bronze, which is amazing!!! Tudor is obviously on roll with making amazing new watch designs. Of course this watch is reminiscent of the Rolex Yellow Gold Root Beer GMT Master in many ways, but it is much less expensive at around $4000. The dial is also reminiscent of the old Rolex Submariner 3, 6, 9 dial from he reference 6200. This model also features an in-house Tudor Movement named the MT5601, which possesses a 70 hour power reserve.

This all-new model represents in many ways the evolution of the Tudor brand in a new direction. Tudor also announced at BaselWorld that ALL Black Bay models moving forward will have in-house movements, as well as the Tudor Shield Logo on the dial. The Tudor Shield logo replaces the Tudor Rose logo, which moves all the Tudor watches closer in design language to Rolex with its Rolex Crown.

Methinks this model might also appeal to Panerai collectors who missed out on the two generations of the Bronzo. Not only is the price amazing, but most importantly the design is also incredible.

...BaselWorld 2016 Introduction... Rolex Cosmograph Daytona

...BaselWorld 2016 Introduction...

Rolex Cosmograph Daytona

40MM Reference 116500LN: Monobloc Cerachrom Bezel

BaselWorld is underway and Rolex just introduced their new 2016 models. Of course the most anticipated and exiting model is pictured below, which comes in the form of a new Rolex Daytona. 

This new model sports a black ceramic bezel, and ads black subdials, thus making it a bit retro-futuristic. The Rolex Daytona Cosmography Daytona has an amazing history.

Basically, the all stainless steel Rolex Daytona with a black bezel insert made its debut in 1965 and has not been offered with a black bezel since the early 1980s. Also, the last time Rolex offered the black subdials in the all stainless steel Daytona was in the Zenith movement model which was replaced by the all Rolex movement. If I recall correctly the first Daytona with the all Rolex made movement was brought to market in 2000. 

Rolex also introduces a stainless steel version of the new Daytona with a black dial, as seen below. This model has the black ceramic bezel, coupled with a black dial. It is interesting to not Rolex maintained the metallic silver sundials, which look great. I am not 1000% certain, but it appears this new model is has a SuperCase with the fatter lugs, which is interesting as the Daytona was the last Rolex model to maintain the older style skinnier lugs.

Rolex 24 At Daytona  An Amazing Historical Perspective

No. 3 Rolex Instagram BaselWorld 2016 Teaser

No. 3 Rolex Instagram BaselWorld 2016 Teaser

Rolex is on a roll with posting on their Instagram.com/Rolex page! This latest BaselWorld video features three die-hard Rolex Fanatic/Brand Ambassadors. First we see the greatest tennis player in history, Roger Federer; next we see Olympic Gold Medal Superstar Skier, Lindsey Vonn, and last we see the amazingly charismatic singer Michael Bublé. Click on the play button below or in the middle of the Instagram window to play the video...

@rogerfederer @lindseyvonn @michaelbuble Unveiling March 16th #Rolex #Baselworld2016

A video posted by ROLEX (@rolex) on Mar 13, 2016 at 1:10am PST

No 2. Rolex Instagram BaselWorld 2016 Teaser

No 2. Rolex Instagram BaselWorld 2016 Teaser

I just noticed Rolex put up another teaser video on Rolex.com as well as on their Instagram page! which you can see by visiting  Instagram.com/Rolex.

So What are we seeing this time? It is so hard to say? Maybe it's a Rolex Smart Watch? Whatever it is, the case and bezel look extremely curvy and symmetrical, although it could just be fancy camerawork. It is obviously worth noting that all the top Rolex Instagram images are Rolex Daytona related. Now I'm really curious!!!

Unveiling March 16th #Rolex #Baselworld2016

A video posted by ROLEX (@rolex) on Mar 11, 2016 at 1:10am PST

Rolex BaselWorld 2016 Teaser

Rolex Instagram BaselWorld 2016 Teaser

BaselWorld 2016 is just around the corner, and it starts on March 16, 2015. I just noticed that Rolex posted a BaselWorld 2016 teaser on their Instagram.com/Rolex page. So what are we seeing? 

Unveiling March 16th #Rolex #Baselworld2016

A video posted by ROLEX (@rolex) on Mar 9, 2016 at 5:00am PST

My best guess is that it looks like a Rolex Daytona lame pattern since the 3, 6 and 9 5 minute markers are shorter and there is not a marker at 12, since the Daytona has a Rolex Crown in this position. So what does this mean? Hopefully we are going to be seeing a larger Daytona at 42 or 44MM. Rolex seems to be getting pretty hip when it comes to social networking...

You can place your cursor over the Instagram image below and a play button will appear, which you can press to view the short Rolex video.

The photos below were taken by a reader of Jake's Rolex World named Eduardo Cordova of his stainless steel Rolex Daytona, and when you study them you can see the classic Daytona lame patter which looks almost identical to the Rolex Instagram teaser seen above.

So the only unresolved issue is why does the Daytona in the Rolex teaser have a second set of markers glowing outside the dial area, on what appear to be the bezel area?

1966 Lady-Date Rolex Ad Some People Want More Than Just A Pretty Face

...Vintage Rolex Hotness...

1966 Lady-Date Rolex Ad

Some People Want More Than Just A Pretty Face

I have a couple interesting observations about this ad which was published the years I was born. First, it says, "Once upon a time, a ladies' watch was a little frilly thing." 

This is kind of funny, because the vast majority of women who purchase Rolex watches today don't wear the smaller size Rolex pictured in the ad. Also, it is interesting to note that in the bottom right hand of the ad, it says (Founder: H. Wilsdorf), which is probably the latest Rolex ad I recall seeing that mentions him, despite the fact he had passed away six years prior to this ad being published.

Rolex Cellini Dual Time

...Rolex Wrist Shot Of The Day...

Rolex Cellini Dual Time

BaselWorld 2016 begins in 10 days on March 17, 2016, and as always, it will be very interesting to see what new models Rolex introduces. 

This being said, I thought it would be interesting to take a look back at a really cool watch Rolex introduced year before last. At BaselWorld 2014 Rolex introduced an all-new Rolex Cellini model named the Dual Time. Not so long after, WatchAnish published the first wrist-shot of the new Rolex Cellini Dual Time dress watch as seen below. I like how super-simple the user interface is on this watch in the sense that it basically has two different watch faces.

...Rolex Coolness... Leonardo Dicaprio Academy Award Winner For Best Actor

...Rolex Coolness...

Leonardo DiCaprio

2016 Academy Award Winner For Best Actor

Congratulations to Leonardo DiCaprio who won the Oscar for Best Actor at the 88th Academy Awards on Sunday evening!!! Leonardo is pictured below wearing his stainless steel Rolex Daytona with a black dial.