Date Window Magnifier

The Rolex Cyclops represents one of the most iconic and quintessential trademark Rolex design language characteristics.

It is believed Rolex founder Hans Wilsdorf developed the Cyclops as his second wife, Betty Wilsdorf-Mettler had a difficult time reading the date on his Datejust.
Hans Wilsdorf was very fastidious and used to spend an unusual amount of time getting ready in his bathroom in the morning—sometimes more than an hour. As the story goes, Hans Wilsdorf's wife heard him shouting "I got it, I got it!!!" It turns out when Hans Wilsdorf was washing with his hands a drop of water landed on his Rolex Datejust crystal directly over the date aperture window and he noticed it magnified the date. Hans Wilsdorf went into work and had a watchmaker glue a small magnifying glass over the date wheel, and the Rolex Cyclops Date window magnifier was born. Below is copy of the Rolex Patent (CH 298953) which was originally filed in 1952.
"I am convinced that the new tropical case with the new crystal, and the optical magnification, will give us something new." —Hans Wilsdorf
In 1955 Rolex issued a press release that said:
"To all watchmakers: we draw your attention to the fact that the watch crystal with the specially shaped magnifying glass lens is a Rolex exclusivity protected in Switzerland and abroad. We will not hesitate to instigate legal proceedings against any counterfeiting."
Hans Wilsdorf is pictured below wearing his trusted Rolex Datejust. For the record, I have never seen a photo of Hans Wilsdorf wearing any Rolex model other than a Datejust, which makes me believe it was his crowning achievement and likely favorite Rolex watch.
This innovative feature made it much easier to view the date. This early Datejust was also the first to feature the now classic fluted bezel design. So let's get in the Rolex Time Machine and travel back to the late 1940s and take a look around.
Rolex gave General Eisenhower the 150th Officially Certified Swiss Chronometer Rolex, which is pictured below. When they gave it to him in 1948, it lacked a Cyclops date magnifier window.
In 1953, when Eisenhower sent the watch in for servicing, it came back with not only the updated Cyclops magnifier window, as seen below, but also with an updated dial.











































































































