CHIO Aachen 2024
Highlights Presented by Rolex
CHIO Aachen 2024
Highlights Presented by Rolex

Clyde Beatty
1964 Datejust Ad
Circus Impresario
Lion Tamer with Two Tiger Cubs
One of my absolute favorite aspects of journaling Rolex history is discovering brilliant vintage ads that had previously disappeared into the abyss. In other words, I think vintage Rolex ads are often times even more interesting than the Rolex watches featured in them. Every so often I discover a vintage Rolex ad that takes my breath away and this beauty from 1964 is one of them.
There is something so cool about the overall composition of this ad I recently acquired that makes it so cool looking. As I have mentioned before, I perceive these vintage ads as being high-art in-and-of-themselves.
Another one of my favorite things to do when exploring vintage Rolex ads is to do a deep dive into the backstory behind the person featured in the ad, which often times offers me a fascinating history lesson and this ad is no exception. Let's begin by examining a photo that Nick Gould discovered that features Clyde Beatty wearing his Rolex Datejust on a Jubilee Bracelet. In the photo below we see Clyde Beatty with Prince Rainier of Monaco along with his son, daughter and beautiful wife, Princess Grace of Monaco with Clyde Beatty pictured on the far right rocking his Datejust which is featured in the 1964 Rolex ad seen above.
Clyde Beatty was born in 1903 in Bainbridge, Ohio and passed away at age 62 in 1965 in Ventura, California. Clyde was a famed animal trainer, actor, circus mogul, and zoo owner.
Clyde Beatty stood 5 foot 6 inches and was nicknamed 'Scrap-Iron Shorty' was the first lion tamer to be featured in a circus and was best known for his 'fighting Act' where he would enter the cage only equipped with a chair, whip, pistol on his hip and a tremendous amount of courage and confidence.
I was not familiar with Clyde Beatty until I saw his really cool 1964 Rolex ad featured toward the top of this story, but researching and sharing his career achievements has been fascinating. My takeaway from this story is that he personally exhibited many of the characteristics that make a Rolex a Rolex which are strength, value, competent, timelessness, elegance and precision.
Rolex Retail
What is Going on?
Scarcity v. Abundance
I was recently in a Rolex authorized dealership and I noticed the strangest thing. I took the photo below which shows the ENTIRE Rolex retail showcase, and could not help but notice there were a total of ONLY 18 Rolex watches in these very small and minimalistic glass exhibition showcases.
HANS WILSDORF
Smartphone Wallpaper
by Captain Danny
Our Captain Danny was experimenting with making wallpaper for his iPhone, and he came up with this super-cool wallpaper that shows an artistic version of a photo of Rolex founder, Hans Wilsdorf that was taken in 1906, and he simply put his first name (HANS) below the image.
Captain Danny showed it to me and I was so impressed I asked if we could share it, and, of course, he said yes. So you can download the image below and put it on your iPhone or Smartphone.
Captain Danny never ceases to amaze me with his creativity as he constantly surprises me with great ideas. Speaking of great ideas, if you haven't had a chance, be sure to check out his Coronet Rolex blog which is very cool.
Captain Danny's Coronet blog is my favorite Rolex blog, beside Jake's Rolex World, as he always offers superb insight, and he typically does it in bite size pieces, with stories that take around a minute or so to enjoy.
ONE MORE THANG
Captain Danny and I were talking about this article after I published it yesterday, and we decided in the future we plan to build an online library of Rolex images for smartphone wallpaper, and here is another one Captain Danny created to share with you:

Rolex Spotting
@ The 2024 Republican Convention
The Teflon Don
Survives Assassination Attempt
