1968 Rolex Brochure: What Makes A Rolex A Rolex?

1968 Rolex Brochure

What Makes A Rolex A Rolex?

Examining vintage Rolex brochures is always fascinating and today we take a look at one from Rolex of Canada which features a young man on the cover wearing a yellow gold Day-Date.

Another one of the fascinating details is how low the prices of Rolex were in 1968. A Day-Date bracelet could be purchased for $780 Canadian Dollars, which was the equivalent of around $1000 U.S. Dollars at the time.

The 1968 Rolex Canada slogan of "What makes a Rolex A Rolex?" reminds me of Cary Grant's line to Eva Saint James in the 1959 spy thriller masterpiece movie, North by Northwest where he says, "Tell me...How does a girls like you get to be a girl like you?"

1939 French Rolex Prince Magazine Ad

1939

Rolex Prince Art-Deco
French Magazine Ad

Liza Minnelli Yellow Gold Date Lady Datejust...

Academy Award Winner For Best Actress

Liza Minnelli

Yellow Gold Date Lady Datejust

Liza Minnelli is an absolute SuperStar! She is one of the very few people in history to win an Emmy, Oscar, Tony and Grammy Award. Liza Minelli is pictured below with Sammy Davis Jr., and she is wearing her yellow goal Rolex Ladies Date. Sammy Davis Jr., also wore many different Rolex watches.

Rolex Daytona Oyster Sotto

...Studio Shot Of The Day...

Rolex Daytona Oyster Sotto

Reference 6263

Starbucks Founder Howard Shultz wears a Paul Newman Rolex Oyster Sotto just like this one and I can't stop tripping on how beautiful this watch is, so I thought I would blow it up for a better view!!! Vintage Rolex is just soooooo RAD...

Brad Pitt Rocking a Vintage Submariner

 ...Rolex Super Coolness...

Brad Pitt

Rocking a Vintage Submariner

HEART of the BEAST

Brad Pitt has worn many different Rolex watches over the years, and recently Brad was seen rocking a very cool Custom Vintage Early 1970s Rolex. Brad just came out with a new movie named Heart of the Beast where he plays a retired special forces soldier who gets stranded in Alaska in the wilderness with his specially trained military dog named Odin.

Brad rocks a neo-vintage Rolex Submariner in the movie as pictured above. 

1967 Paul Newman 18KT Gold Daytona

...Rolex Studio Shot of the Day...

1967 Paul Newman 

18KT Gold Daytona

There is NOTHING in the world like vintage Rolex models, which are super cool and equally timeless. This is a superb photo of a yellow-gold Rolex Daytona [Reference 6264/6241] Cosmograph from Sotheby's Auction house. This design language of this watch is a masterpiece of hyper-elegant simplicity...

Rolex Macro Shot of the Month: Jean-Michel's Rolex SEA-DWELLER

...Rolex Macro Shot Of The Month...

Jean-Michel's Rolex SEA-DWELLER

Ekaterina Gordeeva

...Rolex Super-Hotness...

Ekaterina Gordeeva

1999 Rolex Magazine Ad

I have said many time before, that I find many vintage Rolex ads to be like works of art with some being more iconic or outstanding than others. I remember seeing this Rolex ad back in the late nineties and thinking how utterly beautiful and timeless it was.

Ekaterina Gordeeva is a Russian figure skater and two-time Olympic Champion in 1988 and 1994. You can see two of her amazing performances below from the 1994 Lillehammer Winter Olympics.

   

For the LOVE of PEPSI

 

...Rolex Studio Shot of the Day...

For the LOVE of PEPSI

40MM Rolex Day-Date Yellow Gold with Raised Roman Numerals

...Rolex Macro Shot Of The Day...

Rolex Day-Date

Yellow Gold with Raised Roman Numerals

40MM Reference 228235

One of the most elegant and classic Rolex watches is the Day-Date, featuring a white dial adorned with raised yellow gold Roman numerals. Rolex has been crafting this model with a similar dial for decades, but the latest 40MM version is simply remarkable! 

This magnificently designed dial boasts incredibly intricate and highly stylized markers that are distinctly angular and reminiscent of Art Deco design. This level of attention to detail, coupled with timeless design language is what sets Rolex apart from all other brands and frankly, makes Rolex, Rolex...