Monday, October 09, 2017

Watch & Clock Maker May 15th 1929 :


THE ROLEX OYSTER
Watch & Clock Maker
May 15th 1929

This is a fascinating art-deco style Rolex ad from 1929. In particular it is interesting they refer to what we refer to today as a wristwatch as a wristlet. This ad was obviously published after the advent of the Rolex Oyster, but before the Oyster Perpetual. Notice how similar the art-deco case in the bottom left looks to an early Panerai.