Thursday, March 18, 2010

Rolex BaselWorld 2010 Press Kit Introduction from Rolex CEO: Bruno Meier...

Rolex CEO: Bruno Meier
BaselWorld 2010
Rolex Press Kit Introduction

Rolex is pleased to welcome you once again to the exciting universe of BASELWORLD. Our brand occupies a prominent place at this fair, with an impressive stand illustrating the prestige and excellence for which Rolex is known.

This special position is due to the privileged relationship that Rolex has developed over the decades with this global meeting place for those involved in the watch and jewellery industries, as well as to its own status as a first-class watchmaker.

The leader in Swiss watchmaking, recognized the world over for the quality and precision of its watches, Rolex makes it a point of honour to share the fruit of its know-how and its spirit of enterprise with this audience of connoisseurs.

Equipped with unparalleled industrial and technological means of production, now being further developed by a new construction project, and rich in a history of major innovations like the mythical Oyster, in 1926, the first waterproof wristwatch, Rolex has the privilege of being able to give free rein to its creative potential. The company takes full advantage of its complete autonomy to innovate and reinterpret with continuity the fundamental principles responsible for the success of its watches.

This approach has been applied this year to the Submariner, the Explorer and the Datejust. These models, each with a unique identity, are recognized around the world as unsurpassable, timeless symbols of a certain art de vivre. They are presented in new versions drawing on the vast Rolex heritage and honouring the passion for perfection proper to our brand.


Chief Executive Officer of Rolex

Geneva, Switzerland