I once heard a rumor that both U.S. President Franklin Roosevelt and Harry Truman wore Rolex watches. Of course, I spent a zillion hours looking for examples of them wearing Rolex watches, but to date the first U.S. President I documented wearing a Rolex was Dwight Eisenhower. When Nick Gould recently shared the following images with me of former First Lady, Eleanor Roosevelt wearing a Rolex Oyster Perpetual, I almost fell out of my chair. Nick mentioned Charlie Dunne shared them with him.
Eleanor Roosevelt is pictured below with her husband, President Roosevelt on January 20, 1941 as they return to the White House following his third term election.
Eleanor Roosevelt was one of the most beloved First Ladies of The United States and in the photo below we see the U.S. Presidents and First Ladies attending here funeral. From left to right we see Lady Bird Johnson, Jaqueline & John F. Kennedy, Lyndon Baines Johnson, Harry Truman, as well as Mamie and Dwight Eisenhower.
The only other former First Lady I recall seeing wearing a Rolex was Hillary Clinton who is pictured below wearing her two-tone Rolex Ladies Datejust on a Jubilee bracelet.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.