Sunday, September 12, 2021

US Open Tennis Rolex Suite



Beth Tee takes us on a tour


Beth Tee is a Rolex fan of the highest order. Her Youtube channel and Instagram account often showcase how men's Rolexes can look great on her, echoing what a Rolex rep told me last April during Watches & Wonders: today the line between what constitutes a men's watch and a ladies' is more blurred than ever.

Invited by Rolex authorized dealer Watches of Switzerland, she takes us on a tour of the Rolex Suite of the U.S. Open, in Flushing Meadows, where the Men's Final will be held today. Rolex, a longtime supporter of tennis, has only been an official sponsor of the U.S. Open since 2018, making it a "Grand Slam" of tennis sponsorship: it's also the official timekeeper of the Australian Open, Roland Garros and Wimbledon.

As I wrote in a previous post, the fluted motif is increasingly seen in Rolex's exterior and interior design, and it is repeated here in the U.S. Open Rolex Suite.

Check out the full tour of the Rolex Suite on Beth Tee's Youtube channel.

U.S. Open: The New Generation

2021 U.S. Open winner, 18-year-old Emma Raducanu, is the first British woman in 44 years to win a Grand Slam singles title. The last British woman to hoist a major tennis trophy was Virginia Wade (below, right) at Wimbledon in 1977, who came to the U.S. Open to greet Emma Raducanu for her win.