ROLEX TO UNVEIL
NEW MODELS ON MARCH 30
Rolex to Exhibit
For the First Time in Geneva
The Return to the Physical Format
By Danny Crivello
Too early to make your flights and hotel reservations? Nahhh. Breaking news: Rolex will have a physical exhibition of its new collection on March 30, 2022. This is the first time the brand will be exhibiting on its home turf in Geneva. The exhibition will last seven days.
Following the Covid-precipitated cancellation of Baselworld, Rolex has held only one physical exhibition since 2019: The Watches and Wonders salon in Shanghai. But on March 30, 2022, the Palexpo convention center, a building touting over 1 million square feet of space next door to Geneva Airport, will host close to 40 of the biggest watch brands, including Rolex.
What will the 2022 collection lineup include? Let your imagination run wild... But I've already been invited by The Crown to cover it. Stay tuned!
