All You Need Is LOVE

ALL YOU NEED IS LOVE

One thing I have learned about Rolex after 15 years of publishing RolexMagazine.com is Rolex is often unpredictable in the sense once you think you figured them out you realize you know very little... It's almost safe to say you should always expect the unexpected, and that is exactly what Rolex just shocked the watch world with at Watches And Wonders 2023 in Geneva, Switzerland when they launched this brand new 36MM Day-Date dubbed TIME STAMPED WITH EMOTION that features a bold champlevé enamel dial with applied baguette-cut sapphire 5 minute markers on top of puzzle pieces.

-LOVE

-FAITH

-ETERNITY

-GRATITUDE

-PEACE

-HOPE

-HAPPY

This all-new model also replaces the 31 numbers on the date wheel with emoji symbols, and the Day of the week wheel is replaced with 7 different encouragingly positive words as listed above. Of course this playful and fun new model features a 100 meter water resistance rating.

Somebody once said if you have to ask the price, you can't afford it. I would say if somebody were to ask what the point is of a 'DAY-DATE' watch model is that can't tell you the day or date, I would say, if you need to know the day or date, you can't afford to wear this watch. In other words, if you live a life where every day is like Christmas and every night is like New Years Eve, this watch may be perfect for you. The Rolex 'PRESIDENT' has long been the nickname for the DAY-DATE model, which has historically been a business/political tool watch. 

This makes this new model is a fun/carefree tool watch, but one that can be instantly recognized from across a room as it is so iconic, and we know it's just a matter of time before we see it showing up on the wrists of some famous celebrities who are too-cool for school...

THE

 RAINBOW 

CONNECTION

What's so amazing that keeps us stargazing

And what do we think we might see?

Someday we'll find it, the rainbow connection

The lovers, the dreamers and me...

In an increasingly complex world filled with discord (to use a Wilsdorfism) where we are bombarded with one seemingly confusing tragedy after another like Covid lockdown, Covid passports, Covid vaccination, Covid booster shots, spiraling inflation, school shootings, World War 3, and energy shortages, it's nice to see something so creative, light-hearted and fun! I would go so far to say that this new Rolex model makes my should sing with joy, just by looking at it.

After more than a century of playing it safe with relatively conservative models, Rolex let their hair down and seemingly opened up their kimono in the most puzzling way with the introduction of this most unexpected watch.

In many ways, this watch is like Miles Davis, who wore Brooks Brothers for many years, then evolved to a point where he would walk out on stage and perform an entire concert with his back to the audience. Is Rolex playing weird in 2023 or is there something more to it?

GIRLS JUST WANT 

TO HAVE FUN!!!

There are so many images that begin racing thought my mind when I look at the new Rainbow Puzzle Dial Love Day-Date, so I thought I would share some with you...

At 36MM it's likely targeted toward woman who want a really fun watch that pops, not to mention setting the Day and Date on a Rolex President is not the easiest thing to figure out, so Rolex may have figured a foolproof method to ensure they are always correct.

When I first saw this new model the very first thing that popped into my head were the photos below of Jessica Simpson wearing her yellow gold Rolex Day-Date upside down, because after all, who really cares what the day or date is, and if the time is off by 6 hours, who cares?

If you look closely at the image below you will notice that Jessica Simpson's Rolex Day-Date is clearly upside down on her wrist but who really cares?

I know first hand, there are many women who wear a Day-Date as a beautiful bracelet and not as a precision time-keeper.

They are confused with how to properly set the time and date on a Rolex and in the case of the Day-Date, it's even more confusing. With this new model, wearers don't have to. Cindy Lauper's famous 1983 mega hit song titled "Girls Just Want To Have Fun", comes to mind. I want my MTV!!!

One of my favorite things to do is read peoples comments online, whether it's on Hodinkee.com or on forums. In a threat on RolexForums.com somebody said"

"They're trying to change the most famously "old man watch" ever into something more youthful."

As previously mentioned, the new Rolex LOVE-DATE reminds me of so many different things and song, of which I have included below. The first thing it kind of reminds me of is a Keith Haring painting as far as the the color palate and stroked outlines everywhere.

Don't bother looking for this new Rolex work of art on Rolex's website, as it's strangely not listed there. My understanding is that these watches are going to be rare as they will be produced in smaller quantities. This beauty incorporates the Rolex 3255 Caliber movement which oscillates at 28,800 beats per hour and includes a 72-hour power reserve. My prediction is this is going to be and all-the-rage statement piece among collectors, wrappers and super-leggy-models...Also, I can definitely see Sir Elton John rocking one of these Rolex DAY-DATE masterpieces...

This is NOT FAKE NEWS!!!
This is NOT your father's Rolex Day-Date

1964 Rolex Day-Date Magazine Ad from the "Men who guide the destinies of the world wear Rolex watches."

One could argue this departure from the staid, old-fashioned Rolex Day-Date of yesteryear (as showcased above) really represents the completion of Rolex's metamorphosis from a high-quality Swiss watch brand to a true luxury goods brand, which began decades ago and is perhaps best worn and symbolized by Rolex Hotness, Jennifer Aniston as seen below, not as a day, or date keeper, but as a stylish, fashion bracelet that not only tells the time, but tells people you have arrived in a retro-futuristic, feel good, I WANT MY MTV / Right said Fred 'I'm too sexy for your cat' kind of way...