Rolex. Oyster. Perpetual. Superlative Chronometer. These words on the dial symbolize all that makes a Rolex watch special. Ever since Rolex founder Hans Wilsdorf unveiled his unique vision of watchmaking more than a century ago, the quest for excellence has been constant. This commitment to innovation, to push beyond the limits, based on unrivalled ingenuity and technical skill, is embodied in these words that have become synonymous with water resistance, autonomy, precision and durability.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.