Tuesday, January 21, 2025

1938 Rolex Magazine Locomotive Ad from Europa Star


 1938

Rolex Magazine Locomotive Ad 

This 1938 Rolex Magazine ad originally appeared in the Europa Star Magazine and the caption reads: "The locomotive and the Oyster Perpetual are hailed as "two masterpieces of technology". Typical of Rolex advertisements from the first half of the century, the text adopts an almost didactic tone, explaining the automatic movement offers exceptional regularity and that the Oyster case is water resistant to 6 atmospheres.