If you have ever wondered what sets Rolex apart from every other watchmaker, I would argue among many other variables, would be their bejeweled prowess as witnessed with this model. Rolex is showing off this gorgeous new 31MM Lady's Datejust with sparkling diamonds on the dial and bezel which is unbelievably beautiful. This beatify features Rolex's Calibre 2236 which includes the patented Syloxi hairspring made from silicon. The red dial contrasts so beautifully with the gold case, which features a Rolex President bracelet.
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.