ROLEX AI

 

  Weekend Watching

ROLEX AI 

 

Envisioning a Future Where Innovation Meets Legacy 

Welcome to this week’s WEEKEND WATCHING on RolexMagazine.com, where we explore stories that celebrate Rolex’s enduring legacy. Today, we’re looking ahead to how artificial intelligence (AI) might shape Rolex’s future, inspired by a recent 60 Minutes segment featuring Scott Pelley wearing his Rolex Daytona while discussing Google DeepMind’s pursuit of artificial general intelligence (AGI).

AI is completely changing the world we live in and it's having a profound effect on everyday life. I've been working on a number of stories on how AI effects Rolex today, and most interestingly how it will effect Rolex in the future, which will be fascinating!