WATCHES AND WONDERS
...Chickens one day. Feathers the next...
GMT-MASTER
Gone With The Wind
They say if you live long enough you will see everything. I remember the first time Rolex discontinued the stainless steel Pepsi GMT-Master back in 2008, which completely freaked me out!!!
Then they brought back the stainless steel Pepsi in 2018 [Reference 126710BLRO, pictured above and below] to critical acclaim, and last week at Watches and Wonders in Switzerland Rolex shocked the collectors community by discontinuing it yet again.
Discontinuing Rolex models is usually not that big a deal, but discontinuing the GMT-Master, which is one of Rolex's most historically popular professional sports tool watches on the surface is totally bizarre!
So what is going on exactly? Why on earth world Rolex discontinue one of it's most successful and iconic models?
I don't know, but several sources I have spoken with have suggested that Rolex plans to reintroduce a new model of the Pepsi GMT that is significantly updated, including an updated movement. Rolex has a special event coming up in several weeks on May 12, and who knows? Maybe Rolex will surprise us by launching an all new GMT-Master? Hopefully...
