Thursday, March 22, 2012

David Fincher Platinum Rolex Day-Date II


...Rolex Coolness...

David Fincher
Platinum Rolex Day-Date II

David Fincher is a famous American music and film video director. He directed The Game, Fight Club, Panic Room, Zodiac, The Curious Case of Benjamin Button, Social Network and The Girl with the Dragon Tatoo." He is pictured below wearing his Platinum Rolex Day-Date II.



What Will Protect James Cameron During His Record-Setting Attempt


What Will Protect James Cameron
During His Record-Setting Attempt?

James Cameron is preparing to attempt to break the all-time depth record in his DEEPSEA CHALLENGER submersible this weekend. This record breaking attempt represents on of the greatest scientific achievements we will see in our lifetimes, so on Jake's Rolex World I am staying focused on this amazing scientific expedition. Think about it!!! Rolex, National Geographic, and James Cameron collaborating together to return to the Challenger Deep in the Mariana Trench off Guam, 52 years after the last time it was done, to set a new-depth record–just amazing!!!!!


This video showcases how James Cameron will be protected under tremendous pressure. The DEEPSEA CHALLENGER sub sphere is shaped like an egg. A Sphere shape is immensely strong, which architect, Buckminster Fuller proved with his Geodesic Dome. Don't believe me?

Try this experiment. Take a chicken egg, and cradle the top point of the egg in your palm, and cradle the bottom of the egg in your other palm. Then with all your strength, try to crush the egg in your hands be applying downward pressure. You can't. Why? Because the sphere is one of the strongest known shape in the world. Basically, the dual dome shape presses against itself. A Pyramid works on a similar principle. Among other things, this is why Rolex had the extreme dome shaped crystal on the original Rolex DEEPSEA Special.

Tuesday, March 20, 2012

Introducing the Rolex DEEPSEA Challenge Watch




...Introducing...

The Rolex DEEPSEA CHALLENGE

New Rolex History In The Making!!!


Rolex just announced this special DEEP-SEA SEA-DWELLER named the DEEPSEA CHALLENGE which is pictured below. It is a monster-size watch that has a 51.4mm diameter–contrast that with the standard Rolex DEEPSEA SEA-DWELLER at 44mm!!!

All-New experimental Rolex DEEPSEA CHALLENGE from 2012 Pictured above


Contrast the side profile view of the all-new experimental Rolex DEEPSEA CHALLENGE (pictured above) with its grandfather, the DEEPSEA SPECIAL Prototype which is pictured below. Rolex designed the original DEEPSEA SPECIAL prototype on the later 1940s.


Rolex DEEPSEA SPECIAL Prototype from 1960 Pictured above


We will be keeping up to date on all the events as they unfold later this week as James Cameron attempts to set an all-time depth record in the Mariana Trench in the Challenger Deep of Gaum, with a Rolex DEEPSEA Challenge attached to the outside of his submersible.


Just for frame-of-reference, I am including the photo below of the standard Rolex DEEPSEA SEA-DWELLER. Notice the difference between the DEEPSEA CHALLENGE pictured above. It has a way fatter ring lock and instead of having "Original Gas Escape Valve" engraved on the top of the ring lock, it has the "DEEPSEA CHALLENGE" engraved instead.


Here is an image that illustrates how much larger a Rolex DEEPSEA is than a standard 40mm Rolex Submariner, and keep in mind the all new Rolex DEEPSEA CHALLENGE is more than 11mm thicker than the standard Rolex DEEPSEA SEA-DWELLER, which is pictured below the following photo.



The Return of the Rolex Superdome Crystal

Notice how much fatter the DEEPSEA Challenge is than the standard Rolex DEEPSEA!!! It is like the standard Rolex DEEP-SEA SEA-DWELLER on steroids. I wonder if Rolex will end up making this model available to the public for purchase? Crazy!?!?!?

The DEEPSEA Challenge watch is 28.5mm thick compared to the case on the standard DEEPSEA which is 17.7mm thick. Also, the synthetic sapphire crystal on the standard DEEPSEA is 5.5mm thick, whereas on the DEEPSEA Challenge it is a whopping 14.3mm thick!!! This Superdome gives this watch a very retro look!!!


Rolex spoke about the objective behind creating the all-new Rolex DEEPSEA Challenge and said:

"A watch for the Deepest of the Deep. The Oyster Perpetual Rolex DEEPSEA CHALLENGE is an experimental divers' watch guaranteed to a depth of 12,000 meters (39,370 feet), entirely developed and manufactured by Rolex to resist the extreme pressure present in the deepest reaches of the oceans. It is manufactured by an entirely integrated watchmaker with unparalleled design, development and production capacities.

A Symbol Of Supermacy. The ROLEX DEEPSEA CHALLENGE symbolizes the brand's supremacy in mastering waterproofness. Its spirit and the real-life circumstances for which it was developed echo the approach adopted for the Rolex experimental DEEP SEA SPECIAL model, which in 1960 accompanied the bathyscaphe Trieste on its record descent to a depth of 10,916 meters (35,815 feet) at the bottom of the Marian Trench."

Perpetuating the pioneering spirit. The ROLEX DEEPSEA CHALLENGE embodies all the heritage and technical and watchmaking know-how of a pioneering brand of wristwatches. This status is demonstrated by Rolex's invention in 1926 of the OYSTER, the first waterproof wristwatch in history, as well as by all divers' watches, such as the SUBMARINER and the SEA-DWELLER, launched by the brand since the 1950s.

Human adventure and technological innovation. This watch bears witness in a spectacular way to the privileged ties that link Rolex to exploration in general and to the underwater world in particular. The ROLEX DEEPSEA CHALLENGE perpetuates a story combining human adventure and technology, innovation and the constant pursuit of excellence. An adventure punctuated with exceptional moments, some of which have entered the annals of history, when Rolex watches have proven their mettle under extreme conditions by accompanying men and women in their quest for the absolute."

Here are a few photos of the original Rolex DEEP-SEA Special prototype from 1960 just for comparison sake.




This next photo taken by Thomas Abercrombie shows the U.S. Navy Bathyscaphe Trieste being transported through the air in Apra Harbor, Guam as it was being prepared for its record breaking dive, which had the Rolex DEEP-SEA Special (pictured above) attached to the outside of it.


James Cameron's DEEPSEA CHALLENGER submersible is pictured below as it is being hoisted into the water from the deck of the Mermaid Sapphire, as it prepares to break the depth record set by the Bathyscaphe Trieste. Of course, James Cameron's DEEPSEA CHALLENGER Submersible will have a the experimental Rolex DEEPSEA CHALLENGE watch attached to the outside.


According to Rolex:

"The ROLEX DEEPSEA CHALLENGE enjoys a double heritage.

In historical terms, it is the heir of the 1960 experimental DEEP SEA SPECIAL, which dived to the bottom of the Mariana Trench with the bathyscaphe Trieste to a depth of 10,916 meters (35,814 feet).

Technically, and aesthetically, it is an enhanced version of the commercial Rolex DEEPSEA, launched in 2008 and guaranteed waterproof to a depth of 3,900 meters (12,800 feet). The RINGLOCK SYSTEM architecture developed and patented by Rolex for this new generation professional divers' watch has also been used for the ROLEX DEEPSEA CHALLENGE model."







...Rolex Presents... The Triest's Deepest Dive Documentary


...Rolex Presents...

The Trieste's Deepest Dive Documentary

Rolex just published this AMAZING video documentary regarding the history of the deepest dive in history. To learn even more about the Bathescaphe Trieste and Rolex's record setting DEEPSEA dive you can read my story on the subject.


1952 Hans Wilsdorf TUDOR Ad


Hans Wilsdorf TUDOR Ad
1952

Rolex history is absolutely fascinating. In my opinion, the most interesting figure in Rolex history is Hans Wilsdorf, the founder of Rolex. Prior to my definitive story named "The Hans Wilsdorf Story" there was very little documentation or photos of Hans Wilsdorf. I update the Hans Wildorf story all the time, and I just completed another major update to Hans Wilsdorf's amazing story. Among other things, I added the following 1952 TUDOR ad.

Monday, March 19, 2012

Roger Federer Wins Indian Wells ATP Tournament


Roger Federer
Wins Indian Wells ATP Tournament
73RD Career Title: 19th Masters Title
White Gold Rolex Daytona

Roger Federer is back with another win. This time it was his 19th Masters title with the Indian Wells (The Guardian) win. Roger Federer is pictured below sporting his white gold Rolex Daytona.

Sunday, March 18, 2012

Kaz Hirai New CEO Of Sony


...Rolex Coolness...

Kaz Hirai
Sony CEO

Rolex Daytona

The photo below of new Sony CEO, Kaz Hirai was taken by Asa Mathat at the All Things D conference. Kaz Hirai is wearing his Rolex Daytona.


Stainless Steel & Platinum Yacht-Master Cobalt Blue Dial!!!




...Rolex BaselWorld 2012 Coverage...

...Rolex Introduces...

Stainless Steel & Platinum Yacht-Master
Cobalt Blue Sunray Dial!!!
[40mm: Reference 116622]

As my dearly departed friend J.J. Irani once said "Now that's what I'm talking about!!!!!" Like so many people in the online Rolex community, I really miss J.J., and I am certain he would absolutely love this watch. All I can say is "Thank God!!!!" I have loved the stainless steel and platinum Rolex Yacht-Master for so long, but I could never get into it because it lacked contrast. I just looked too washed-out and Albino to me.

I used to own a yellow-gold Yacht-Master with the blue sunray dial. I loved that watch, and I can't tell you how many times I wished Rolex would make the stainless and platinum Yacht-Master with the same dial, and finally they did!!!!!!!! Finally!!!!!! Bravo Rolex!!!! Bravo!!!!! Bravo!!!!!!


Rolex updated the Yacht-Master case significantly. They gave it a Super-Case, and made the bezel solid platinum. I think on the older model, the bezel had a platinum bezel insert, with a stainless steel bezel.



One of the interesting things about Rolex updating the Yacht-Master, is that the previous model was the first Rolex sports watch to bring back the Maxi Markers and Fat-Hands, but it lacked the Super-case. So it was more modern and ahead of its time, but started looking a little dated as all the other Rolex models gained the Super-Case. That is why it is so nice to see the Yacht-Master back up to parity with its Rolex Sport watch brethren.

Of course, I really love the whole Red, white, and blue vibe of the new Yacht-Master. I'll bet you if Steve McQueen was still alive he would love this watch!





My pal Percy, who is a co-owner of the German Rolex forum, took this photo at BaselWorld 2012 in Switzerland of the new stainless and platinum Rolex Yacht-Master models, and as you can see, how much the cobalt blue sunray dial blows away the platinum dial. The platinum dial version has no contrast and looks washed-out to me, where the cobalt blue looks totally poppin'!!!



Jocke is a fellow Rolex fanatic and he took this great photo of the all-new Yacht-Master at BaselWorld 2012. You can learn more about the design history of the Rolex Yacht-Master, and learn about how it evolved from the Rolex Submariner by checking out my article named Yacht-Master Origins and History.




Wednesday, March 14, 2012

The 2006 Rolex Big Boat Series Ad


The 2006 Rolex Big Boat Series Ad
Rolex headed for The San Francisco Bay

I was born and raised in San Francisco, and still live here, so this photo was almost taken in my back yard. Very cool...


Tuesday, March 13, 2012

Lume Shot of the Day: Rolex DEEPSEA SEA-DWELLER


...Rolex Lume Shot Of The Day...

DEEPSEA SEA-DWELLER