Wednesday, May 01, 2013

All-New Rolex Pavilion BaselWorld 2013




All-New Rolex Pavilion 
BaselWorld 2013

BaselWorld 2013 has been a seminal year for Rolex. Not just releasing the new models, but Rolex also brought to life, the most impressive trade show pavillion I have ever seen. As you can see, it is 3 stories tall, and if you look closely, you can see the Tudor Pavilion behind it.



Tuesday, April 30, 2013

Stainless Steel GMT Black and Blue Ceramic Bezel




...BaselWorld 2013 Introduction...

Stainless Steel GMT
Black and Blue Ceramic Bezel
40MM Reference 116710BLNR

Hmmmmmmmmmm!?! Rolex introduced this all new Night & Day bezel stainless steel Rolex GMT Master II at Baselworld, and it represents the first time they made a two-color bezel ceramic insert. What do I think about this new color combination? As Larry David would say, it "Pretty, Pretty Good." ;-) I think I might deem it the "Black and Blueberry" GMT...Hmmmmmmmmmm!?!



I imagine an obvious question is wether or not Rolex will reintroduce the Pepsi and Coke GMT Master II's in the future with Ceramic bezel. One could argue that the Pepsi bezel color combination is so iconic Rolex, that it would be foolish for Rolex not to...Hmmmmmmmmmm!?!








Monday, April 29, 2013

Paul Newman Daytona 50th Anniversary Rolex Daytona Begins



...Rolex Ultra-Super Coolness...

Paul Newman Daytona
50th Anniversary Rolex Daytona Begins

Rolex is celebrating the 50th Anniversary of the Rolex Daytona and as a result, Rolex is diving into the history of the Rolex Daytona and points out that nobody epitomizes the Rolex Daytona, like Paul Newman


So the question in my mind is whether or not the Platinum 50th anniversary Daytona's blue dial is a quiet tribute to Mr. Blue Eyes? I will let you decide for yourself ;-)







Saturday, April 27, 2013

Roger Federer Rockin' The All New Platinum Rolex Daytona


...Rolex Super Coolness...

Roger Federer
Rockin' The All-New 
Platinum Rolex Daytona

Roger Federer is the greatest tennis play in history and he is pictured below rockin' the all-new Platinum 50th Anniversary Rolex Daytona that Rolex launched earlier this week at BaselWorld 2013 in Basel, Switzerland. In the photo below of Roger Federer wearing a tuxedo, does he not look like James Bond!?! Over the following week, I will be presenting much more BaselWorld content, as well as sharing my insight on what makes the BaselWorld 2013 a game-changer for Rolex...






Friday, April 26, 2013

Rolex Introduces Tudor Heritage Chrono Blue 42MM Blues Brother


...Rolex BaselWorld 2013 Introduction...



Rolex Introduces
Tudor Heritage Chrono Blue
42MM Reference 70330B



This all-new Tudor Heritage Chronograph model is based upon the original Rolex Tudor Reference 7169, which is pictured below in a photo that appears courtesey of my good pal, Eric Ku.




Tudor Monte Carlo Colorburst

This is a great shot that Arty took of his very colorful Tudor, Monte Carlo, which has developed a crazy metallic purple patina over time. Rolex owns Tudor and historically Rolex has taken more design risks with Tudor design, and it shows with this fascinatingly colorful watch.




1973 Brochure
Tudor Chronograph Oysterdate
[Reference 7032: Home Plate Dial]

With all the interest around the all-new, retro Tudor Heritage Chrono that was introduced at BaselWorld Eduardo Raffelli from Buenos Aires, Argentina, who is a daily reader of Jake's Rolex World decided to send in this 1973 Tudor Oysterdate Chronograph Brochure from his collection.

Eduardo pointed out that in 1973, the Tudor Oysterdate Chronograph Reference 7032 sold for 480 Suisse Francs, which is $450 in U.S. Dollars.


The two images pictured above are from the brochure (pictured below) so you could see more detail.


The all-new, retro Tudor Heritage Chrono is based on the original 1970 Tudor Chronograph Oysterdate and you see them side by side in the photo below. The original 1970 version was 40mm and the all-new version is 42mm.


Thursday, April 25, 2013

The Return Of The Stella Dial Rolex Day-Date



...BaselWorld 2013 Introduction...

The Return Of The Stella Dial
Rolex Day-Date
36MM Reference 118138


Wednesday, April 24, 2013

Stainless Steel GMT Black and Blue Ceramic Bezel



...BaselWorld 2013 Introduction...

Stainless Steel GMT
Black and Blue Ceramic Bezel
40MM Reference 116710BLNR


Platinum Rolex Daytona Ice Blue Dial with Ceramic Bezel




...BaselWorld 2013 Introduction...

Platinum Rolex Daytona 
Ice Blue Dial with Ceramic Bezel
40MM Reference 116506




Tuesday, April 23, 2013

...Rolex BaselWorld 2013 Coverage Begins...



...Rolex BaselWorld 2013 Coverage Begins...



Tudor Introduces
New Retro Heritage Colorburst Chrono
42MM Blues Brother

It's hard to believe that it is already that time of the year for Rolex introductions as BaselWorld in Switzerland. Rolex has not officially introduced any new models yet, but we have this crazy all-new retro 42MM Tudor "Monte Carlo" model to report. Rolex famously re-intoduced the Tudor Heritage Chrono at BaselWorld 2010 to critical acclaim.




Saturday, April 20, 2013

Rolex Lume Shot of the Day: Yachtmaster II


Rolex Lume Shot of the Day: Yachtmaster II

Peter took this excellent lume shot of his white gold Rolex Yachtmaster II which is a very interesting watch. Thanks for sharing Peter!!!